Robin Davidson Email & Phone Number

Houston, Tx, Us

Houston, Texas, Us

Develop and execute a strategic plan for mission-related communications.Create comprehensive public affairs campaigns to enhance brand recognition, establishing relationships with major media.Produce long- and short-form content for internal and external publications.Direct special events, tours, and launch activities.Manage creation and distribution of marketing content and branding packages and provide executional guidance for over 100 vendors whose products support the firm’s missions.Coordinate live broadcasts from mission control.Coordinate video shoots for use in communications with media, the public, vendors, and partners.

Houston, Texas, Us

Corporate and external communications and media relationsCrisis communicationsStrategic partnershipsThought leadershipDigital channel management and monitoringCorporate branding and creative direction

San Ramon, Ca, Us

San Ramon, Ca, Us

Change management communications advisor for the SMART by GEP global deployment.

New York, Us

Oversee assignments for multiple clients, interacting regularly with senior executivesInternal and external communications and media relationsMember of the H+K Houston Energy Team, overseeing client relationships with Baker Hughes, a GE company, Covestro, Strike, Statoil and Extraction Oil & GasPrincipal on Deloitte Aerospace and DefenseThought leader, relationship builder, team leader and mentor

Houston, Texas, Us

Writing, editing and rebranding marketing materials, including case studies, brochures and presentations.

Houston, Tx, Us

Managed the University’s internal and external communications, including emergency communications during recent Houston-area flooding eventsEstablished point of contact for mediaWorked collaboratively with University of Houston System institutions on system-wide messagesWrote and edited all press releases and media advisories, and wrote articles for the twice-weekly electronic newsletter, SkylineWrote and edited UHD Presidential communications and articles for the Spring/Summer 2016 issue of UHD MagazinePitched and coordinated media interviews, conducted media coaching and monitored coverage

Houston, Texas, Us

Added over 450 members to the corporate Facebook page during a 30-day period.Generated measurably increased engagement on corporate Twitter, LinkedIn, Facebook and Instagram accounts.

Houston, Texas, Us

Writing editorial copy for the drilling and evaluation (D&E) product lines and developing a variety of marketing collateral for print and digital distribution including brochures, overviews and case studiesCollaborating with D&E product line subject matter experts to develop positioning and messaging for Baker Hughes products and servicesWriting in accordance with applicable universal conventions and corporate and industry standards, following SPE and Associated Press style guidelines, while incorporating key messaging and themesSupporting the development, communication and parity of editorial and brand standards

Houston, Tx, Us

Provided media and promotional assistance to the Office of Public Affairs for the Houston Department of Health and Human Services. Primary responsibilities included creating and procuring marketing and promotional materials to support Affordable Care Act registration and participation.

Dublin, Ie

Developed copy for a wide variety of marketing collateral for print and digital distribution, including brochures, tradeshow murals, technical handouts, application posters, technical specification sheets, case studies, advertisements and executive summariesWorked directly with product line, region, and corporate subject matter experts to develop positioning and messaging for Weatherford products and services and assisted with gathering background materials, images and content for eye-catching collateralWrote in accordance with applicable universal conventions and corporate and industry standards, following SPE and Associated Press style guidelines, while incorporating key messaging and themesSupported the development, communication and enforcement of communication standards and brand integrity throughout the company

Kingwood, Tx, Us

Wrote clear, credible, concise and creative copy for corporate, worksite and Advanced Business Units, employees, clients and prospective clients; crafted copy for several communications vehicles including, but not limited to, scriptwriting, corporate announcements, marketing collateral, package inserts, and tradeshows; wrote advertising copy, including website and banner ads, and internal and external Web content.

Contracted by The University of Texas MD Anderson Cancer Center’s Department of Public Education as a contributing writer to the monthly e-newsletter, “Focused on Health”Contributing writer for Spoon/Barstool Magazine, a monthly publication featuring Houston-area restaurant and entertainment reviewsHippotherapy volunteer and public relations for Mary Kay Hasseman, a Tomball-area dressage trainer and Delta Society partnerHouston Livestock Show and Rodeo Directors’ Club Corral Club volunteer, 1998 to present

Houston, Tx, Us

Charged with formulating, managing and coordinating all internal and external media and community relations. Represented more than 670 employees, including 80 research scientists and clinical faculty members from MD Anderson’s departments of Behavioral Science, Epidemiology, Clinical Cancer Prevention and Health Disparities Research, writing press releases, articles and copy for external-facing collateral documents and social media initiatives.Promoted research initiatives through increasing study and clinical trial participationCollaborated with the Public Education Office to promote division objectives to the community and beyondUsed media measurement tools to assess outreach impact and inform executive leadership and facultyUsed social media to make prevention messages go viral

Houston, Texas, Us

Organized employee volunteers; initiated corporate nonprofit participation; reorganized and appropriated funds for C.A.R.E., the company’s financial assistance program; managed a $500,000 statewide financial aide and facilitated relationships and organized events with company-sponsored nonprofit organizations for which Reliant’s 4,000 employees were encouraged to volunteer.Planned and coordinated fundraising events, including Reliant’s sponsorship of the March of Dimes WalkAmerica, United Way campaign and Rebuilding Together HoustonCommunicated to management and executives money-saving and goodwill opportunities for the companyAssisted with crisis communication responses through volunteer initiatives

Houston, Tx, Us

Managed and coordinated all media and public relations; represented the organization as its primary spokesperson; wrote articles, press releases and collateral copy; wrote and produced public service announcements and advertising for broadcast and publications; branded and marketed the organization to the public; supported facility expansion and community outreach and raised awareness about the need for lifesaving blood and blood products, increasing the number of donations.Updated staff and media on the status of the blood supplyForged relationships with other Texas Medical Center institutions through collaborative efforts, including coordinating the TMC Spirit of Texas Food Drive with KHOU-TV, and creating a calendar profiling blood donors and recipients

Houston, Tx, Us

Managed and coordinated all media and public relations; researched ballet histories and promoted the seasonal calendar through effective media outreach; arranged media appearances for the artistic director and dancers; created cultural awareness of Houston Ballet, increasing bottom-line profits.Used proactive public relations to influence media coverageWrote press releases and edited Playbill copy for upcoming performancesCoordinated events with other arts organizations in the Theater District as well as those in other major cities

Videotaped and edited student projects for review purposes and wrote, produced and directed an alumni fundraising video for the school’s $11 million capital campaign; produced videos for the Dean’s office and the UT Health Science Center Office of Development; assisted students with media-related tools used during study and demonstration; promoted the school through development efforts.

Houston, Texas, Us

Wrote scripts and assisted producers and editors with news gathering and preparation for the 5, 6 and 10 p.m. Monday through Friday newscasts. Wrote scripts; liaised between senior producer, editors, graphics department, assignment desk editors and anchors; provided editors with correct time codes; coordinated graphics; pulled and ripped anchor, producer and crew scripts; ensured anchor edits were made to final scripts and received producer sign-off; participated in post-mortems for each newscast.

Houston, Tx, Us

Researched, wrote, produced and marketed “Dr. ‘Red’ Duke’s Health Report.” Produced three, 90-second television segments per week and five, 30-second radio segments per week, which were syndicated to media markets across the U.S. and internationally.Researched topics of immediate and relevant interest to the public and conducted interviews with experts as dictated by Dr. Duke, from which I wrote Health Report scriptsScheduled video shoots and interviews, secured permits to videotape in and around the Texas Medical Center and cast pro bono talentProvided creative direction during pre- and post-production for graphics and editingMaintained rapport with Health Report subscribersActed as a liaison between UT Television, the University of Texas Health Science Center at Houston, Memorial Hermann Hospital, Dr. Duke and subscribers

Houston, Texas, Us

Edited for the 4, 5, 6 and 10 p.m. newscasts; rolled tape during broadcasts and assisted with special projects and promotions.

Bfa, Radio/Television/Film

High School