Robinder Singh Email & Phone Number

Santa Clarita, California, Us

• Act as a primary optimization resource and helping different teams in solving visitor pain points, increasing website conversions or leads and decreasing the bounce rate.• Configured A/B Test, Auto-Allocate, Multivariate Tests (MVT) and Experience Targeting (XT) tests and tagging to optimize business performance across all business lines and do-mains through Adobe Target. • Participating in A/B Test meetings and requirements gathering phases including Design, code, test, troubleshoot and adding requirements in confluence. • Working to ensure the integrity of specific tests, accelerating our testing cadence, making use of HTML5, CSS3, Vanilla JavaScript (ES6), jQuery and DOM manipulation for implementing tests and Proof-Of-Concepts (POC). • Creating Profile Scripts, Target Audience, setting up Mbox Parameters that will be used in the optimization tests. • Determining the conversion lift, confidence, and statistical relevancy of the test experiences against the control experience. • Implementing and maintaining the tracking of user behavior on public-facing website using Adobe Launch tag management system, to provide data for use in Adobe Analytics and Adobe Target.• Implemented events, eVars and props as per business requirements on different flows of the Website.• Deploy 3rd party tracking pixels and maintain a log of active pixels vs expired tracking pixels. • Worked on adding properties to the existing schema in AEP for Princess. • Providing recommendations for current actions to be taken on existing tests and assisting business units with understanding results. • Participating in daily standup meetings and weekly Dev calls to provide updates and project progress to senior management. Tools & Technologies : Adobe Target, Adobe Launch, Adobe AEP, ObservePoint, HTML, CSS, Vanilla JavaScript ES6, AJAX, Bitbucket, Source tree, Gitlab, Usability Testing, Agile methodology, Visual Studio, ObservePoint, Splunk, JIRA.

Basking Ridge, Nj, Us

• Work closely with Stake holders to perform AB Test, XT Campaigns and its analysis.• Implemented Recommendation activities depending upon Criteria and Design Requirements.• Developed application using HTML, CSS, AJAX, JavaScript, jQuery.• Deliver content based on Geo location and user preferences.• Worked with fellow developers and instituted various coding standards to make it easier and faster to develop T&T campaigns.• Analyze Campaign performance and provide regular reporting using web analytics tools such as Site Catalyst, Adobe Target, A4T, Meclabs, Bluekai and insights to find ways to improve conversion rate.• Responsible for website optimization and customization based on the Key Performance Indicators and Success metrics using reporting tools using Adobe Target Premium.• Work with front-end technologies and frameworks using agile, rapid development and prototyping environment.• Worked extensively on mobile/responsive having to account for different sized devices and portrait versus landscape.• Developed custom java script to enhance data layer script and capture data from DOM objects.• Validate the analytics data using Charles Proxy Server and Digital debugger Tool.• Involved in complete SDLC – Requirement Analysis, Development, System and Inte-gration Testing.• Collaborated with Live Person Inc. for implementation of third party code packages for live chat functionality throughout the website.• Used Jira and Quality Center for defect tracking management. Tools & Technologies: Adobe Target, Adobe DTM, Adobe AEM, HTML, CSS, jQuery, JavaScript, AJAX, Usability Testing, Agile methodology, Sublime, JIRA.

Dallas, Tx, Us

• Worked extensively in developing UI layout and front-end programming for web and mo-bile application.• Involved in complete Requirement Analysis, Development, System and Integration Test-ing.• Designed the front-end applications, user interactive (UI) web pages using web technolo-gies like HTML5, jQuery, Angular JS, Bootstrap and using CSS preprocessors (SASS).• Developed single page web service using Angular JS (MVC) and UI-router so that the multiple views and nested views can be displayed in one page without going to other web pages.• Developed test cases and performed unit test using Jasmine, Karma.• Used version control tool GIT to manage and maintain the code during the development.• Supported IE 7, Chrome, Firefox and Safari in this application and solve cross-browser-compatibility problems.• Managed application state using server and client-based State Management options.• Coded JavaScript for page functionality and Light box plug-in using jQuery.• Coordinated with QA lead for development of test plan, test cases, test code and actual testing responsible for defects allocation and resolution of those defects. Tools & Technologies: HTML5, CSS3, Bootstrap, JavaScript, SASS/LESS, AJAX, JSON, RESTful APIs, MVC, DOM, UX, Eclipse, Agile, Git, Karma, Jasmine, SDLC, Eclipse, UNIX, JSP 2.0, SOAP.

Master Of Engineering - Meng, Electrical Engineering

Bachelor Of Engineering - Be, Electronics And Communication Engineering