Fashion that makes a statement-and a difference. Every life story is unique, and at Threaded Tales we make items as special as the lives that inspire them, embroidering your tale on your favorite pair of jeans, jacket or bag. Threaded Tales is more than just a fashion statement; it’s about making a difference. Your purchase provides a child in Haiti with one year of education — connecting your life story to generations of stories to come.

Furthered the growth of the Rue La La brand across all areas of business including men's and women's fashion and living categories. Oversaw the Rue customer file and drive member engagement by infusing product Boutiques with integrated editorial and experiential content.

* Develop and oversee the vision, mission and strategy for the US launch of vente-privee, a $1.5 billion global fashion and e-commerce brand created in partnership with American Express* Responsible for marketing, branding, content strategy and member acquisition.* Serve as member of executive leadership team with accountability for overall company strategy, growing the venture from $0 to its current $55M rate in 18 months* Tailor mission and positioning of the brand for launch in the highly competitive US market * Oversee the look and feel of the brand DNA, from photography and website to office build-out and design* Re-launched an entire customer facing e-commerce platform (web, mobile and tablet) +Reduced Bounce Rate from 16.8% to 11.5% +Increased cart creation by 33% +Increased average basket size by 20% +Launched an advanced preference center that reduced email opt-outs by 50% +Signed one of the world’s leading stylists (Joe Zee) to curate and develop capsule collections and attract new designers to vente-privee, driving sales and membership +Increased member referral by 52% through relationship marketingAbout vente-privee USAvente-privee USA is a joint venture between American Express and vente-privee.com, the pioneer and global leader in online private sales.

• Hired by CEO, Hachette Filipacchi to manage all aspects of the ELLE group (ELLE, ELLE Décor, and ELLEgirl) including content, advertising, marketing, digital platforms, brand development and licensing. • Developed strategic vision, articulation, communication and implementation for ELLE, ELLE Décor and ELLEgirl including all product development, budgets, sales and marketing.• Created new revenue streams including $200 million dollar clothing line with Kohl’s and an ELLE Spa with the Eden Roc Hotel.• Diversified revenue model from a traditionally print-based media business to an expanding online/digital brand with extensions into TV, E-commerce, services, subscription retailing and merchandising.• Developed TV concepts, worked with producers and networks and launched “All on the Line” with Sundance.

VP-US Advertising Sales, Marketing and Publishing• Hired to execute sales and marketing strategies for Microsoft’s media properties and network partners, including MSN, Windows Live, Xbox, Bing, Facebook, MSNBC and WSJ Digital• Responsible for oversight of Microsoft’s entire domestic online advertising revenue ($1.3 Billion)• Developed strategic vision, articulation, communication and implementation of all Microsoft Advertising properties, budgets and businesses • Worked with engineers to develop, build and deliver tools and platforms for the Advertising Industry • Launched Microsoft Media Network in 2009 which quickly became the 5th largest Network in the world• Launched Go-to Market strategy for BING Search while combing Search and Display Sales under one organization• Drove efficiencies across the organization, increasing revenue per head by 30% and decreased COS (Cost of Sales) by 25%.• Grew Advertising Revenue YoY by 14% and beat quota attainment by 117%.

Senior Adviser/Media & Digital• Hired to source and evaluate media opportunities in attractive niche sectors • Capitalize on operating expertise to build robust revenue-growth opportunities with existing Avista-owned media assets• Provide access to key industry players, using personal network to gain a proprietary advantage in identifying acquisition targets

2007Reported to Chief Operating Officer. Responsible for all corporate sales and marketing efforts for Time Inc.'s 130+ global brands as well as leading all Consumer and Market Insights and Research, Custom Publishing, Targeted Media, Media Networks Industry and Database MarketingResponsible for developing corporate identity for Time Inc. and redefining its positioning from a magazine publisher to a multi-media businessIntegrated marketing objectives, research and business analysis by creating innovative, cross-platform experiences that extended across all Time Inc. brands

•Launched as a multi-platform brand, including magazine, TV, satellite radio, newspaper syndication, books, international editions and consumer products•Magazine quadrupled circulation, consistently increased advertising pages and in less than five years became Time Inc.’s fifth most profitable title•Twice named magazine of the year, Adweek. Named Advertising Age “Magazine of the Year” in 2002, and to “A-List” each of the last five years

P&L responsibility with focus on positioning and strategy for revitalizing "tired" brandReorganized sales and marketing for both brands in concert with redesign efforts Created partnerships with key customers and launched numerous special interest publications, which dramatically improved the profit contribution

• Planned, directed and coordinated overall media and sales activities• Raised awareness and developed cohesive “story” for the advertising community• Created marketing solutions to deepen the consumer connection• Developed research platform that grew advertising three-fold across luxury and automotive categories

Hired the NY staff for this Atlanta-based company after its acquisition in 1991Directed sales team across the country and worked with publisher to integrate magazine into the Transworld Publishing cultureDoubled rate base to 150,000 in two years