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An accomplished, collaborative leader with a proven ability to build and bring marketing organizations to maturity. A strategist who is focused on the customer, I enable sales growth and line of sight for leadership. I have a reputation for being able to achieve organizational success through people-centered culture, driving results through diverse teams that are passionate, empowered, and focused on the mission. Highlights: Building effective teams during industry and organizational change, establishing clear expectations and supporting team learning and growth Approaching marketing from a problem solving perspective and establishing effective marketing operations, while executing multi-channel marketing programs to meet aggressive revenue goalsSteering system development to improve customer experience and deliver growth across highly-complex business portfoliosAreas of expertise:- Business Strategy- Organizational Development- Research & Analytics- Go-to-Market Strategy- Brand Development- Demand Generation- Customer Experience- Mentoring & Coaching
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Vp, Marketing And SalesExploBoston, Ma, Us -
Vp, Marketing And SalesExplo Feb 2023 - PresentNorwood, Ma, Us
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Senior Director, Enrollment And Digital Marketing StrategyBabson College Jun 2019 - Feb 2023Babson Park, Ma, UsLaunched strategic enrollment marketing team to meet College goals for Undergraduate, Graduate, Executive Education, and Institutional programs. Leverage Agile methodology, strategic vendor relationships, and campus partnership model to launch 4 new programs and drive the highest College enrollment including the most diverse Undergraduate class in Babson’s history. -
Marketing DirectorMuseum Of Science May 2017 - Jun 2019Boston, Ma, UsRetained to mobilize a fresh entrepreneurial spirit within the organization. Drove design and launch of first ever comprehensive marketing strategy for $10M 8-year-old curriculum initiative. -
Vice President, K12 Strategic MarketingPearson May 2014 - Apr 2017London, GbProvided strategic marketing direction and leadership for $225M business. Directed a staff of up to 20 professionals supporting 2 business units; clinical assessments and an emerging online and blended learning portfolio.- Led cross-functional leadership team in the development of brand messaging, leveraging customer feedback and stakeholder insights to develop messaging hierarchy that differentiates Pearson in the education market. - Optimize the revenue cycle, using digital marketing and data-driven insights to increase customer acquisition and achieve revenue target with 7% growth for the Clinical portfolio.- Launched thought-leadership and content marketing campaigns resulting in 400% increase in leads over previous period for Online Learning portfolio. -
Director, Marketing And Communications - The Center For Corporate CitizenshipBoston College Oct 2011 - Apr 2014Chestnut Hill, Ma, UsDrove breakthrough strategy and execution of marketing and communications for BC’s largest research center. Participated in ideation of educational offerings. Managed a team of 7 direct reports. Scope expanded to include CRM, web development, data requirements definition for LMS and conference planning.- Instilled customer-centric focus to marketing and product development using proactive data analysis and in-depth member insight studies. - Refreshed brand identity and positioning strategy to support membership growth, annual conference attendance, and executive education revenues by at least 25% while growing endowment by $2M.- Integrated social media and online marketing, delivering 33% increase in registration and enrollment within the first 6 months while reducing redundant communications to prospects. -
Vice President, MarketingThe Princeton Review Sep 2008 - May 2011New York, Ny, UsBuilt and directed national marketing team and strategy to support $150M test preparation division with $6M in marketing spend. Hired and led a team of up to 12 direct reports and retained 2 external agencies. Restructured decentralized field marketing organization to establish consistent national presence. -
Brand Director, LifestyleWgbh Sep 2007 - Sep 2008Boston, Ma, UsManaged publicity and supported funding for health and home improvement programming. -
Group Marketing Director, MoversourceImagitas Sep 2006 - Jun 2007Fort Mill, Sc, UsLed development of new vehicle to increase response rates for clients targeting recent movers. Resulted in a contract renewal that yielded a 115% increase in revenue. -
Director Of MarketingThe Gem Group Dec 2001 - Jul 2005Lawrence, Massachusetts, UsDeveloped and implemented Go-To-Market strategy including annual merchandising strategy, provided more frequent product updates and competitive responses, improved inventory and margin performance, and revitalization of Gemline’s overall brand image. Achieved sales increase in excess of 25% for $75M soft-goods manufacture. -
Vp Of MarketingDigi-Block Sep 2000 - Sep 2001Cambridge, Ma, UsLed marketing efforts for supplemental math manipulative startup including the development of back-end process for lead generation and prospect database. -
ConsultantThe Boston Consulting Group Jun 1998 - Sep 2000Boston, Massachusetts, UsDeveloped segmentation for direct to consumer marketing strategy for large U.S. pharmaceutical company to drive incremental sales for $1 billion prescription drug using online DTC advertising. Redesigned global strategic planning process for international health care company that enabled 32 different global divisions to create synergistic plans.Identified best practices for designing global organization structures by benchmarked three Fortune 100 companies. Presented finding to vice presidents of global pulp and paper manufacturer. -
Account SupervisorDigitas / Bronner Slosberg Humphrey May 1993 - Aug 1997Boston, Massachusetts, UsClients include: FedEx, AT&T, and large Canadian ConglomerateRevised client’s marketing and segmentation strategy and developed viable customer acquisition, optimization, and retention programs for small business owners.Developed differentiated servicing strategy for new market within eight-month on-site consulting assignment. Programs exceeded objectives with 10% save rate for “vulnerable” customers.Defined segmentation and test strategies for an emerging multi-cultural market; created and implement direct mail programs that yielded up to a 42% increase in response. -
Marketing ManagerTwincraft Soap May 1991 - May 1993Winooski, Vt, UsDeveloped and implemented marketing strategy for complete personal care product line re-launch including advertising, media purchase and placement, product pricing, and presentation.Designed private label product line from concept development to packaging that won two-year, $2.4 million contract.
Robin Staley Skills
Robin Staley Education Details
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Northwestern University - Kellogg School Of ManagementStrategic Management And Finance -
University Of VermontBusiness Administrations
Frequently Asked Questions about Robin Staley
What company does Robin Staley work for?
Robin Staley works for Explo
What is Robin Staley's role at the current company?
Robin Staley's current role is VP, Marketing and Sales.
What is Robin Staley's email address?
Robin Staley's email address is robinstaley@me.com
What is Robin Staley's direct phone number?
Robin Staley's direct phone number is +4420344*****
What schools did Robin Staley attend?
Robin Staley attended Northwestern University - Kellogg School Of Management, University Of Vermont.
What skills is Robin Staley known for?
Robin Staley has skills like Integrated Marketing, Marketing Strategy, Strategy, Digital Marketing, Marketing, Online Marketing, Strategic Planning, Direct Marketing, Management, Brand Development, Social Media Marketing, Lead Generation.
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