Leader of marketing operations for private equity-backed leading gastroenterology practice comprised of 800+ Providers and 350+ locations representing 32 different brands across 15 states.♦ Identified the need for upgraded tech solutions to scale with growing organization, vetted and contracted key solution vendors that currently make up the GIA marketing tech stack enabling integration between websites, social channels, emails and marketing CRM data. ♦ Developed and implemented an automated marketing request intake system resulting in a 140% increase in productivity optimization and a 74% increase in data collection and accuracy YTD.♦ Lead marketing project management initiatives that oversee the onboarding and offboarding of all physicians, advanced providers, new locations, and new groups under the GIAlliance umbrella. ♦ Responsible for brand management, external communications, content development and distribution for the organization.

Increased organizational efficiencies while reducing operational costs for the global marketing division of a direct sales organization.♦ Restructured three departments while implementing a marketing management / tracking / reporting solution.♦ Ensured quality execution by creating comprehensive strategies, programs, and sales tools from concept to completion for a medical practice; initiative enabled a 150% increase in new patient leads and 65% conversion rate within the first 120 days of campaign launch.♦ Devised and managed a creative process designed to update company brand; developed digital and social messaging and related campaigns to drive employee recruiting and client acquisition among five distinct markets for a financial planning firm.

Developed and managed multi-channel fundraising strategies; actions resulted in positive net revenues for three national, general non-profit organizations (GNPO).♦ Retained two at-risk accounts; significantly increased spend for each within the first year of responsibility.♦ Measured and reported on marketing campaign performance; gained insights and compared results against goals to identify strengths and weaknesses.

Generated stability by reducing marketing costs through streamlining operational workflows and defining team member responsibilities and related expectations; strategy resulted in a significant increase in productivity over previous year.♦ Executed sales enablement initiatives designed to support sales efforts of over 250K independent consultants, which increased our sales compliance rating and brand consistency.♦ Demonstrated communication skills by developing, maintaining, and deepening strategic partnerships with agencies, vendors, and partners to strengthen brand position and maximize budget in excess of $13M.Additional Experience as Director of Marketing, PARAGO (Blackhawk Services), Lewisville, TX; Enterprise Marketing Manager, SPRINT, Irving, TX.