I’m a proactive event, marketing, and membership professional with 20+ years of experience managing influential events, from executive meetings to large-scale gatherings with 85,000+ attendees. Some of my greatest skills include mentoring and developing the capabilities of a team while increasing revenue and member engagement. I harness planning, workflow management, and communication skills to oversee events that deliver memorable experiences, delight participants, and maximize growth. I’m Certified in Exhibition Management (CEM) and a Pandemic Compliance Advisor (PCA). Key Accomplishments: —Strategized and oversaw dynamic events for the North American Meat Institute, its foundation, and partner organizations, managing timelines, venue selection, and programming for conferences of 50 to 33,000+ attendees. —Pivoted operations and led the transition to digital platforms in response to COVID-19. Notably, leveraged strong partnerships to negotiate out of $1M+ in venue cancellation fees due to the pandemic.—Partnered with membership team to develop higher value packages for association sponsorships. Increased the cost of a la carte sponsorship items, allowing group to surpass revenue goals by over 15% per event cycle.—At the International Dairy Foods Association, enriched attendee experience, adding event elements through the iDairyShow educational theater. Vaulted buyer attendance by 50% and grew international attendance by 20%.
Listed skills include Trade Shows, Marketing, Marketing Communications, Event Planning, and 46 others.