Robin Troy, Cem Email & Phone Number

Calverton, Maryland, Us

Event Management: Oversee all aspects of event management, from budgets and conceptualization to post-event analysis.Business Development: Develop and implement sponsorship strategies to attract and retain sponsors, ensuring mutually beneficial partnerships.Strategy: Collaborate with internal teams and external partners to create memorable and impactful experiences that align with IANA's objectives.

Calverton, Maryland, Us

Event Management: Oversee dynamic events for IANA, managing budgets, timelines, venue selection, and sponsorships for events up to 2,000+ attendees.Event Strategy: Make recommendations for improving the events, growing attendee and exhibitor participation, and scheduling.

Calverton, Maryland, Us

Event Management: Providing oversight and support of the association’s conferences, meetings, and exposition.

Alexandria, Virginia, Us

Event management: Oversaw the planning of in-person and hybrid conferences, annual meetings, expositions, and other events on behalf of medical associations and scientific society clients. Supervision: Managed successful teams that helped clients surpass their registration and attendee satisfaction goals.

Strategy: Delivered expertise to nonprofit, society, corporate, and retail clients advising on technical management of events, conferences, and trade shows. Marketing: Helping clients develop social media and marketing solutions to increase engagement and profitability.

Washington, Dc, Us

Event Management: Strategized and oversaw dynamic events for NAMI, its foundation, and partner organizations, managing timelines, venue selection, and programming for conferences with 50 to 33,000+ attendees. Negotiations: Headed negotiations with hotels, offsite venues, and suppliers, securing favorable contract terms. Notably, leveraged strong partnerships to negotiate out of $1M in venue cancellation fees due to the pandemic.Budget Development: Developed budgets of $3M+, collaborating with executives to reconcile finances for conferences/meetings. Stakeholder Engagement: Shepherded events from inception to completion, partnering with internal and external stakeholders to manage priorities, optimize workflows, and meet all milestones and deadlines. Digital Marketing: Grew the reach of the organization by more than 20% through digital marketing initiatives.Strategic Relationships: Managed strategic relationships with international and domestic associations, publications, and tradeshows. In collaboration with internal teams, negotiated cooperative agreements that fueled new business opportunities. Event Planning: Created high-impact fundraising and networking events, working with political action committee manager and senior vice president of legislative affairs to drive donations. Digital Transformation and Key Performance Indicators: Pivoted operations and led transition to digital platforms in response to COVID-19. Pinpointed key performance indicators (KPIs) to evaluate the success of virtual events, leading to improved services and increased satisfaction. Streamlining Process: Streamlined group registration process and cut production costs, spurring 10% growth in net meetings revenue.Supervision: Direct reports included two Managers responsible for registration and logistics for Foundation and Institute. I mentored the team and encouraged professional development.

Washington, Dc, Us

Revenue & Profit Growth: Partnered with membership team to develop higher value packages for association sponsorships. Increased the cost of a la carte sponsorship items, allowing group to surpass revenue goals by over 15% per event cycle.

Washington, Dc, Us

Event Management: Directed all aspects of the International Dairy Show, which hosted 300 exhibiting companies, garnered 6,000 annual attendees and included a floor plan of 85,000 net square feet. Managed participation at 6 domestic and international exhibitions to promote IDFA and the International Dairy Show. This included event marketing, sponsorship coordination, and all logistics for booth and staff.Budget Management and Vendor Relations: Created and managed a $3M+ budget, overseeing relationships & negotiations with 7 vendors.Speaker Acquisition: Connected with high-profile individuals—including former U.S. presidents—to secure speaking engagements. Relationship Development: Oversaw $3M+ in exhibit and sponsorship sales, nurturing relationships with 30 domestic and international publications and trade organizations to promote events and land key sponsorships. Event Marketing: Crafted press releases and social media content, conducted email and direct mail outreach, and managed advertisements in 20 trade publications, overseeing the full scope of event marketing and communications. Meetings Management: Planned and oversaw all logistics/marketing for the NextGEN Symposium, an annual meeting launched with Cornell University to increase personal and professional development within the dairy industry.Trade Show Strategy: Enriched the attendee experience, adding new elements to the trade show through the iDairyShow on-floor educational theater. This included cooking demonstrations, networking events, and innovation awards.Project Management: Steered a range of special projects, developing the Dairy Foundation fundraising and marketing plan, coordinating the Collegiate Dairy Contest, and leading publication marketing for the Dairy Facts project. Advertising: Exceeded advertising and sponsorship revenue goals by more than 15% per event cycle.Attendance Management: Vaulted buyer attendance by 50% and grew international attendance by 20%.

Washington, Dc, Us

Washington, District Of Columbia, Us

Event Operations: Managed operations for one of the largest annual trade shows in the United States: NABShow (1,600+ exhibitors, 80,000+ attendees, 800,000+ net square feet of exhibit space); The Radio Show (100+ exhibitors, 3,000+ attendees) and up to six smaller meetings/conferences annuallyBudgets: Developed and managed multi-million dollar operations budget, overseeing sponsorships and advertising fulfillment valued at more than $2 million annually at conventions, meetings, and other association inventorySupervision: Co-managed 2 exhibit service coordinators within the operations department who provided day-to-day customer service, housing & registration assistance, and operations coordination for annual trade showsEvent Logistics: Established catering & audio visual plans for more than 20 sponsored events/functions annually Vendor Management: Directed vendors for two annual trade shows: general contractors, marketing agency, and registration vendorsProject Management: Developed and managed implementation plans working with general contractors on timelines for hotel and convention center logisticsSponsorship Coordination: Coordinated the advertising & sponsorship rate card, program & exhibit guide, e-mail campaign, exhibitor manuals, and newsletters for NABShow and The Radio ShowEvent Marketing: Supported marketing staff with trade booths, and print & web advertising for annual conventions and meetingsBoard and Committee Management: Co-managed the NABShow’s advisory board/Committee and annual meetings

Lanham, Maryland, Us

• Executed 7+ annual meetings including: user group meetings, product demonstrations and other corporate events• Performed site selection and hotel contract negotiations for all meetings & events • Developed conference topics and presentations for user group conferences in collaborating with Brand Manager• Managed 6+ annual exhibitions, including: marketing, sponsorship coordination & all logistics for booth and staff• Researched and recommended new advertising/sponsorship opportunities • Designed, produced and distributed marketing materials for the company and affiliated events• Managed quarterly customer newsletter and corporate website• Assisted Brand Manager and other executives with Request for Proposals (RFPs) • Supported sales managers on new business pitches and inside sales

Boston, Ma, Us

Clients: McDonald’s, Citizen’s Bank, Sallie Mae, Choice Hotels, PNC Bank, CORT Furniture and Garden City Group• Created grand opening advertising plans for McDonald’s & banking clients• Developed mixed media plans for products and branding • Managed and developed $1.5 million mixed media budgets• Successfully negotiated rates and contracts with media vendors saving clients thousands of dollars• Placed and monitored print, outdoor and Interactive media

• Assisted Marketing Managers with website advertising/sponsorship proposals• Created and distributed PR/media kits for allowanceNET.com• Developed copy for website and email campaigns• Provided customer service to clients/members of allowanceNET.com • Worked with Marketing Managers to coordinate interns

Us

• Helped health care providers and patients by greeting them in person and by phone; answering questions and requests; referring inquiries to the pharmacist• Maintained pharmacy inventory by checking pharmaceutical stock to determine inventory level; anticipating needed medications and supplies; placing and expediting orders; verifying receipt; removing outdated drugs• Protected patients privacy by adhering to the HIPPA Security Rule• Organized medications for pharmacist to dispense by reading medication orders and prescriptions; preparing labels; calculating quantities; assembling solutions and other pharmaceutical therapies.• Maintained records by recording and filing physicians' orders and prescriptions