Robin Perkins is a communications and marketing professional with more than 20 years of experience in helping organizations and causes create effective outreach to support nonprofit missions and social progress. A master of lean marketing and change management, her role as EarthShare’s VP, Communications & Marketing includes strategic philanthropic and cause engagement program development that connects people and employees with purpose while supporting corporate social responsibility goals. Robin has worked with companies including Garnier, Earth Footwear, NRG Energy, Facebook, and EcoTools on digital cause-marketing and community engagement initiatives, driving consumer interaction and increasing support for environmental programs. At the American Association for the Advancement of Science (AAAS) she helped develop and launch EurekAlert!, the first online science news service for international journalists and PIOs. Robin has also worked in regional broadcast media, where she gained valuable insight into the flipside of how news is made.