At Co van der Horst, I manage marketing and communications for the high-end multibrand showroom in Amstelveen and both the Molteni&C and Flexform flagship stores in Amsterdam. My role involves crafting tailored marketing strategies that address the unique facets of luxury interior design and client engagement.Key Responsibilities:- Lead the development and implementation of comprehensive marketing and communication strategies that enhance customer engagement and drive traffic to both physical and online stores.- Organize and manage high-profile promotional events that elevate brand status and generate significant media coverage.- Oversee the digital transformation initiatives, ensuring that the brand's online presence resonates with its luxury audience and leads to measurable results in traffic and customer interaction.- Collaborate with design and sales teams to ensure marketing efforts align with inventory and sales objectives, optimizing promotional activities for maximum impact.- Monitor and analyze key performance metrics to assess the effectiveness of marketing initiatives, optimizing strategies for maximum ROI and customer engagement.Co van der Horst, established in 1905, holds a prominent position in the design industry, boasting a rich legacy of over a century. As the recipient of the esteemed 'Amstelveen Entrepreneur of the Year 2022-2023' award and a distinguished Royal Warrant Holder, Co van der Horst serves as a premier destination for discerning clientele seeking top-tier furniture, home accessories, lighting and interior textiles. With a meticulously curated selection of 200 renowned designer brands and an expansive showroom spanning 10.000 m2, the dedicated team at Co van der Horst stands ready to provide personalized interior advice, ensuring a seamless and enriching shopping experience for every customer.

As the Marketing Manager of Molteni&C's Amsterdam flagship store, I leverage my comprehensive understanding of luxury furniture markets to enhance brand prestige and customer engagement. I focus on strategic planning, digital marketing, and innovative campaign development to not only meet but exceed customer expectations and sales objectives.Key Responsibilities:- Develop and execute a robust marketing strategy that integrates both digital and physical channels to optimize brand visibility and sales performance.- Spearhead creative campaigns that effectively communicate the brand’s legacy of craftsmanship and design excellence to a sophisticated audience.- Collaborate closely with design and sales teams to ensure promotions and campaigns are aligned with inventory and sales objectives.Molteni&C, established in 1934 by Angelo Molteni in Giussano, Italy, has since garnered eighty years of unparalleled experience in the design realm. From its artisanal roots to its current status as a global leader, Molteni&C has remained steadfast in its commitment to quality and innovation. Collaborating with renowned architects and designers, the brand has curated an iconic collection that epitomizes timeless elegance and contemporary sophistication. Its presence at prestigious events like the Salone del Mobile underscores its influence and dedication to pushing the boundaries of modern design. As Molteni&C celebrates its legacy while embracing the future, its unwavering pursuit of excellence continues to shape the furniture industry and inspire generations to come.

As the Marketing Manager for the Flexform Amsterdam Flagship Store, my role involves orchestrating a comprehensive marketing strategy that aligns with the luxury and sophistication of the Flexform brand. My responsibilities include enhancing the store's visibility, orchestrating high-impact promotional events, and driving engagement through digital and traditional marketing channels.Key Responsibilities:- Develop and implement marketing strategies that highlight Flexform’s luxury furniture offerings and design excellence to attract a high-end clientele.- Manage and enhance the customer journey within the flagship store through targeted marketing campaigns, events, and personalized customer engagement strategies.- Oversee digital marketing initiatives, including social media and email marketing, to increase online presence and drive in-store traffic.Flexform S.p.A., deeply rooted in the rich tradition of Italian furniture craftsmanship, traces its origins back to the Brianza furniture manufacturing district in Northern Italy. Founded by the Galimberti brothers in 1959 as an artisan workshop, Flexform evolved into an industrial facility under the guidance of their children, eventually incorporating as Flexform S.p.A. in 1967. Embracing collaborations with renowned designers like Antonio Citterio, Flexform experienced a transformative journey in the 1970s, shifting towards original, contemporary designs. Committed to a collective ethos, Flexform expanded its presence globally, opening flagship stores worldwide and establishing itself as a beacon of Italian style and comfort.

At Avec Allure Studio, I meld strategic insight with creative flair to deliver exceptional marketing and communication solutions across various domains, including interior design and event styling. As the Founder and Creative Director, my role encompasses a broad spectrum of activities.Key Responsibilities:- Marketing & Communications Strategy: Develop and implement comprehensive marketing plans that elevate brand presence and engage target audiences effectively. Expertise in crafting tailored messages that resonate across digital and traditional platforms.- Interior Design Consultancy: Provide bespoke interior design services that blend functionality with aesthetics, catering to both residential and commercial clients. Specialize in creating spaces that reflect the unique visions and values of each client, ensuring every design element is purposeful and on-brand.- Event Styling & Management: From conceptualization to execution, oversee the styling and management of high-profile events, including weddings and corporate gatherings. Renowned for producing visually stunning and thematically cohesive events that leave a lasting impression.- Client Relations & Business Development: Build and maintain strong relationships with clients, stakeholders, and vendors, fostering a network of collaboration that supports business growth and project success.

At Masters HQ, I directed marketing, communications, PR, and event initiatives for Europe's premier business expo focused on modern luxury and future-proof business practices. My work involved high-level strategic planning and execution of marketing activities that highlighted innovation across diverse sectors including tech, design, and luxury lifestyle.Key Responsibilities:- Design and implement innovative marketing strategies that promote event participation and engagement among top businesses and luxury brands.- Manage the creation and distribution of all event materials, ensuring brand consistency and the highest standards of communication across all channels.- Lead the coordination and execution of the Leading Ladies Lunch and other major event highlights, facilitating top-level discussions and showcases that attract industry leaders and media attention.MASTERS HQ presents MASTERS EXPO, Europe's premier business exhibition, showcasing the pinnacle of modern luxury and future-proof business innovations. With over 40,000 visitors and 350 national and international leaders, MASTERS EXPO transforms the RAI in Amsterdam into the Capital of Great Business. Featuring unique concepts like pop-up Restaurant M*, where Michelin-starred chefs gather, and the MASTERS TALKS Café, facilitating insightful discussions on building a better world, MASTERS EXPO is where magic happens. From showcasing sustainable innovations in mobility, real estate, travel, and tech to celebrating diverse expertise from art to charity, MASTERS EXPO is the ultimate destination for leaving a mark, making a difference, and inspiring generations to come.

As a Style Advisor at YAYA's Concept Store, I utilized my expertise in fashion and customer service to enhance the shopping experience, guiding customers through YAYA’s elegant and timeless collections. My role was pivotal in creating a personal connection with customers, ensuring they find style solutions that are both fashionable and functional, reflecting the brand's philosophy of comfort and elegance.Key Responsibilities:- Provide personalized styling advice to customers, helping them select clothing and home items that align with their personal style and the brand's aesthetic.- Maintain an in-depth knowledge of YAYA's collections, effectively communicating the brand's mission and the unique qualities of each piece to enhance customer satisfaction and loyalty.- Participate in visual merchandising efforts, ensuring the store presentation aligns with YAYA's brand standards and effectively showcases the collections for optimal customer experience and sales.Established in 1992, YAYA evolved from a men's fashion brand to a symbol of timeless elegance for style-conscious women worldwide. With over 2.700 points of sale globally and headquarters in Halfweg, Netherlands, YAYA is renowned for its meticulously designed, comfortable clothing and stylish home collections. Each piece undergoes rigorous testing to ensure the highest quality, blending high-quality materials with natural colors for a soft yet sophisticated aesthetic. YAYA's dedication to excellence and innovation is evident in its unwavering commitment to pushing boundaries and shaping the fashion and home design industry, inspiring generations with its timeless style and exquisite craftsmanship.