Robin Fator Email & Phone Number

Encinitas, California, United States

The Marketing and Development Manager is responsible for leading strategicexternal communications and marketing plans to grow awareness and reach of Solana Center's programs.

United States

My duties as a creative director include creating conceptual designs and ideation for both individual and corporate clients. I collaboratively guide a creative team to complete any project on time and budget. Using commercial products and services in their best light. I am a hands-on leader with real world experience.• I manage and produce promotional content.• I coordinate photo shoots and oversee the creative team onsite, including selecting photographers, stylists, and hair/makeup artists.• I collaborate with clients to develop budget, timelines, and contracts that ensure projects are completed within desired financial and time constraints.• I develop company logos and unique, memorable websites, which tell powerful stories and bolster brand and corporate identities.• I create and implement digital marketing plans that integrate web, social media advertising, and video campaigns.• I design websites that include ecommerce, social media and email integrations, as well as SEO and SSL.

Collaborates with the leadership team to create strategic marketing collateral for the programs of the organization.• Executes web design, graphic design, social media management, email marketing, paid ad campaigns,brand guidance, and fundraising campaigns for all programs.• Coordinates radio, print, and photographic campaigns with agency partners.• Increased Facebook Reach by 167% and Instagram Reach by 156% in 2022• Built and maintains 4 program-specific websites with scheduling integrations, payment systems, andregistration for online educational courses.• Increased email subscribers open rate to 42%• Increased social engagement on all platforms by 78%• Established Google Business presence increasing search traffic by over 100% for all programs.

Remote

I partner with the director team to optimize the digital presence of the Women's Business Center at JEDI and its projects through branding, web design, SEO, and advertising.• I create digital and print assets including graphics, images, and video that reach the organization's target audience.• I develop websites for the Jefferson Economic Development Institute and it's projects including the Women's Business Center, Mount Shasta Farmers Market, and the VITA Tax Program.• I create digital marketing strategies that reach the organizations' target audience.• I manage the social media and advertising campaigns for JEDI and it's projects to increase engagement and awareness of it's services.

Remote

Lead instructor for E-commerce part of the Digital Marketing program at San Diego State University.

Remote

Facilitating the Digital Marketing Course including SEO, Content Writing, ECommerce, Marketing Fundamentals, and administrative duties.

Worldwide

A small independent fashion label, handmade and designed in California. Dark Pony is sold exclusively on Etsy and includes modern classics and formal wear. The brand includes Bridal, Vintage, Ready to Wear and Jewelry.

California, United States

As the Development and Communications Manager, I work with the CEO and Director team to establish an annual development strategy to determine critical areas of focus and effort for the year to meet philanthropy annual goals. I manage the development team in ensuring quality stewardship and cultivation.-In 2020 I lead the team that successfully brought in $500,000 through fundraising, grant writing, and donor stewardship.•I am responsible for administrative operations of the communications and development functions, including coordination of messaging, scheduling, PR, grants management, gift processing, and database management.•I supervise the Development Department Team.•I manage public relations and fundraising activities.•I provide excellent and energetic communication and development leadership and support.•I oversee all social media, website development, marketing campaigns, and media relations.

Redding, California, United States

As a brand advocate for the Shasta Family YMCA, I promote and protect all aspects of the YMCA brand at the local level- reputation, alignment, and compliance.As a skilled specialist and on-site expert. I learn and apply the technical aspects of the visual and voice elements of the brand.

Redding, California, United States

Duties include: Managing an advertising budget for a variety of platforms including social media, radio, print, and TV.Ads buying management for Facebook and Instagram.

Redding, California Area

•As the Marketing and Advertising Specialist I provided leadership and coordinated all marketing across departments to ensure consistency and effectiveness, including print ads, radio, website, social, and television media projects. This position leads marketing committee efforts to execute internal and external communications, marketing, community events, and public relations to achieve maximum exposure.•As the Marketing and Advertising Specialist, I promoted and protected the brand and reputation as a global, inclusive organization within the community.

Sacramento, California Area

Remote/Freelance copywriter for websites, articles, blogs, and social media content. Market researcher for industry specific clientele including survey analyzation. Social media management, consulting, RFP, and brand strategy.

Redding, California Area

As a certified Etsy Craft Entrepreneurship Instructor offering training in e- commerce, marketing, branding, and small business logistics. I also offer one to one business consulting in marketing, web design and branding with individual clients in four Northern California counties.

California, United States

I am a trained Etsy education specialist. I taught the Etsy Craft Entrepreneurship Program in 3 Northern California Counties.

Redding, California, United States

Financial oversight and accounting including reporting, payroll, budget development, and day to day operations. I worked with the board of directors, bookkeeper, and CEO to complete strategic planning for the organization.

Redding, California, United States

• As the Co-Executive Director, I was the key management leader. I oversaw the administration, programs, and strategic plan of the organization. Other key duties included fundraising, marketing, and community outreach. I reported directly to the Board of Directors.• As the CFO I was responsible for fiscal management, operating within the approved budget, ensured maximum resource utilization, and maintenance of the organization in a positive financial position.Other key duties included founding Redding Fashion Week, gaining 501c3 non-profit status, event planning, and securing start-up capital.

Redding, California Area

As the marketing director, I overdsaw all content creation, advertising, website management, social media, email campaigns, print marketing, and brand strategy.

Mount Shasta, Ca

• Lectured full classrooms of High-school students in Siskiyou County participating in the TRIO Upwardbound Program on web design subjects.• Researched and developed innovative learning methods to optimize learning processes.• Developed guides and course materials to reinforce lecture information and help students learn.

Redding, California, United States

As the gallery director, I was responsible for painting and hanging new work in the gallery. I was also in charge of coordinating receptions, sending out PSA's, collecting money for sold artwork, supplying the artists with gallery contracts, pick up and delivery details, and general management. Other duties included, reception, phone, and PR.

Bachelor Of Arts - Ba, Intermedia/Multimedia, Senior

Activities and Societies: American Marketing Association of SDSU , Advertising ClubUndergraduate Student, Bachelor of Art Program.

Associate Of Arts - Aa, Studio Arts Transfer

Art Major with transfer general education completion.