Publicity Director, Freeform
Burbank, California
• Launched and led national publicity campaigns for original series, specials and programming events, such as “25 Days of Christmas.” Generated press interest and audience growth for multiple series, including critically-acclaimed “The Fosters,” Peabody Award-winner “Switched at Birth” and cult-favorite “Bunheads.” • Generated new and continued press interest through constant communication with the media and promotional events, including talent publicity tours, press junkets, TCA, special screenings, and on-set media visits.• Amplified direct-to-consumer publicity through talent participation in social media forums, Q&A panels, fan junkets and festivals such as Comic-Con and aTVfest. • Created publicity materials and assets, such as press kits, pitch letters, and gallery and episodic photos.• Wrote press releases, tune-in releases, loglines, media alerts, talent relations memos and itineraries. • Oversaw the social media messaging and promotion for series’ handles.• Experience includes awards submissions and campaigning.• Able to successfully collaborate multi-tiered promotion with other Disney|ABC Television Group departments such as Marketing, Social Media, Photo, Corporate Citizenship, Events, and Franchising.• Spearheaded a live rally event, incorporating public speaking by network talent and executives, a red carpet, autograph signing, premium giveaways and a musical performance, to promote TV movie “Cyberbully” and bring awareness to Delete Digital Drama -- a network-wide pro-social initiative in association with Seventeen magazine. Also managed the Delete Digital Drama promotional campaign, which spanned broadcast, print, online, and mobile.