Robin Fitzpatrick Email & Phone Number

Utica, New York, Us

Baltimore, Maryland, Us

As a Strategy + Business Development team member, I am responsible for the daily operations and fast‑paced client needs for a global specialty engineering firm employing 1500+.Job responsibilities include being accountable for the overall company brand, including look, feel and messaging. Managing all aspects of the in‑house creative team. Developing and directing the production of strategic and high-quality creative assets, presentations and marketing communication materials to position the brand and company's services/offerings internally and externally. Maintains visual consistency throughout all deliverables' draft, editorial and production phases. Use project management software, allocating resources, tracking work production, simplifying the creative process and raising high-level stakeholder and client satisfaction. Work closely and effectively with leadership and employees of all levels. Understanding of global cultures and markets and advising teams globally.Accomplishments:* Awarded the Jensen Hughes Hero Award for fostering the Purpose + Principles that significantly impacted operational efficiencies, process improvement, and profitability and exceeded internal client expectations.* Lead designer/creative on M&A Integration activities, launching new logos, cobranding and messaging.* Developed campaign for intro and implementation of corporate Purpose + Principles* Lifted and maintained a global Marketing Resource Center providing stakeholders with a one-stop shop for all marketing and branding assets.* Developed DIY toolkits for stakeholder utilization on personal LinkedIn accounts.* Launched a microsite introducing Jensen Hughes Digital, including the Jensen Hughes Advisr umbrella of solutions and other software platforms.* Streamlined tradeshow process to include business case approval, exhibit program and marketing strategies.* Integrated 8 M&A targeted firms, rebranding and integrating each firm into the JH brand.

Baltimore, Maryland, Us

As a member of the corporate marketing team, I was responsible for establishing and implementing design standards, processes, and workflows to produce consistent, high-quality results. Accountable for the output and success of the creative team's deliverables.Strategic partner, working with cross-company stakeholders to bring the brand to life through infographics, advertisements, brochures, social media, and videos to enhance the overall customer experience. Support internal cross-functional stakeholders by providing thoughtful concepts and creative assets to achieve corporate goals. Work closely and effectively with leadership and employees of all levels. Understands global cultures and markets and can advise teams across the world.Accomplishments* Partnered with Executive leadership to roll out operational re-organization. * Audited and improved creative workflow process, introducing an intake form to automate project setup.* Partnered with CEO and executive leadership to produce a virtual global leadership retreat during the COVID shutdown.* Lead designer/creative on 5 M&A Integration activities, launching new logos, cobranding and messaging.* Rebranded and launched 2 proprietary software programs

Baltimore, Maryland, Us

Accountable for the overall company brand, including look, feel and messaging. Support internal cross-functional stakeholders by providing thoughtful concepts and creative assets to achieve corporate goals. Strategic partner with marketing and business development to create design assets for client meetings and end deliverables. Establish and implement design standards, processes, and workflows to produce consistent, high-quality results. Accountable for the output and success of the creative team's deliverables.Accomplishments:* Provided design direction in a brand refresh, website redesign, and overall narrative contributing to the company's strategic growth goal. The brand refresh positioned the company as a leader in the industry, making it more appealing for M&A activity. * Expanded creative assets globally, providing brochures and company collateral in 4 languages (Arabic, Korean, Chinese and Italian)* Implemented tradeshow/events guidelines and toolkit. * Point of contact for all creative and branding projects companywide.

Baltimore, Maryland, Us

Within the corporate marketing team, collaborating with the technical team pulling corporate collateral, project experience sheets, CVs, and statements of capabilities in response to RFPs.Created sales collateral for business development and managed event logistics for trade shows and exhibiting events. Sole graphic designer updating corporate templates, designing digital/print ads, updating existing website imagery, and exhibiting booth graphics.Accomplishments: * Standardized templates for proposals/qualifications, collateral, tradeshow graphics, and external facing advertising promoting a clear, concise, consistent brand. * Designed and produced a monthly internal newsletter highlighting company news and employee activity. Fostered an improved employee culture and connected cross-functional departments and global regions. * Promoted in 2 years from marketing coordinator to Branding and Creative Services Manager, setting up a career path for future designers and creatives.

Baltimore, Md, Us

As a member of the retail sales department, I worked with the national sales manager, new product development and art department to aid in the execution of our annual sales goals and served as sole retail sales print designer. To achieve this I served as the point of contact for 22 external sales representatives ensuring orders were fulfilled, creating product and category sell sheets for client meetings, maintaining print catalogs for new and seasonal products and trade show management. In addition to my sales role, I assisted the art department with product photography for print and digital media.

Milwaukee, Wi, Us

Formerly Life-Like Products, LLC in Baltimore, MD. I served as lead print designer and marketing specialist for Life-Like proprietary brands, working with external clients including Disney, Wal-Mart, Target and Toys“R”Us. Deliverables included package art, publication layout, photography and a range of printed marketing collateral. In addition to the designer, I also project managed officially licensed products with internal and external stakeholders. Prepped and executed trade show booth layout, product selection and prepared market research before and during the event.

Specialized in advertising, production and sales. Functioned as the lead copywriter for advertising and toy assembly copy.Teamed with the Product Manager developing exclusive products for large retailers like QVC and JCPenney.Built Set layouts for on-air, catalog photography and product videos.Ensured continuity in all aspects of package design, including instruction sheets, catalogs, price lists, and sales literature. Coordinated with overseas factories and outside vendors to facilitate print ad campaigns, photography, copy and final artwork.Wrote and submitted ad insertion orders, tracked ad budget, proofed and submitted final artwork for 12 trade and consumer hobby magazines.Contract all professional photography for website and packaging art.Achievements: In September 2000, I developed a QVC “Today’s Special Value” item with the product manager that resulted in $750K in sales, doubling sales from 1999.About the Company:One of the largest privately-owned toy manufacturers on the East Coast. Specializing in model trains and slot car racing. The company was acquired in 2005 by Wm. K. Walthers, Inc.

Columbia, Maryland, Us

Worked in corporate HQ on the administrative side of the Summer Camp Programs.Data entry for summer camp applications with over 1000 applications yearlyCoordinate/Execute day-to-day operations for 14 summer camp programsCoordinate/Plan Counselor Training each yearMaintain camp staff records per the Maryland state licensing policies.Develop/Design the summer camp promotional package each year, including brochures, advertisements, promotional clothing and newsletters.