Manage client fundraising programs to deliver consistent and conversational flow of marketing, stewardship, and fundraising messaging. Design digital collateral, optimize across platforms, provide technical support, and coordinate with media/data partner companies to support non-profit mission and goals. Develop annual fundraising plans and budgets with messaging, segmentation, and channel mix to maximize fundraising revenue and ROI. Collaborate with creative, production, digital, and analytics teams to ensure all client projects are implemented in a timely, accurate, and on-budget fashion.

Manage marketing, acquisition, stewardship, engagement, and fundraising campaigns. Produce client deliverables including strategy briefs, copy, creative, and coding. Align planning and execution for benchmarks, best-practices, editorial calendars, testing, performance tracking, channel integration, reporting, and optimization.Direct targeted acquisition, advertising, and advocacy outreach. Track, assess, and provide insights to inform and implement cross-channel efforts with media partners.Serve as account manager and client liaison guiding budget goals and ROI, audits and readiness assessments, and protocols. Oversee internal project management.

Managed online fundraising, cultivation, and stewardship. Responsible for 33% YOY growth in digital donor file with 54% retention. Grew monthly donor file to achieve goal of 25% of Q1-Q3 digital revenue sources from sustainer giving.Designed digital assets and collateral supporting membership, mid-level, and major donor revenue goals. Wrote, edited, and designed emails in HTML/CSS. Performed QA and optimized for mobile display. Oversaw acquisition campaign strategy with 70% increase in email file. Managed Care2, Google AdWords, and other paid acquisition campaigns. Created and promoted organic email acquisition campaigns, petitions, and registration forms on social media and partner properties.

Produced and designed digital assets for audiences across channels to support membership messaging and development goals. Created campaign landing pages, updated website content, and optimized donation forms.Wrote and produced mobile-friendly emails. Coded emails in HTML/CSS, performed quality assurance across multiple email clients and displays. Produced online stewardship content including newsletters and welcome series. Established cohesive strategy, themes, and calendars for development teams.Measured performance against metrics and industry benchmarks. Developed A/B tests, tracking, and analytics to establish comprehensive insights on audience behaviors.

Oversaw creative production for website, social media, and emails. Collaborated on digital display advertising capturing 4billion impressions and 36K new monthly donors.Managed content, photos, and collateral for fundraising, website, microsites, social media, emails, external display ads, and print publications. Provided direction and enforced style guide to achieve a cohesive organizational design/creative presence across all channels.Developed photography and video protocol. Supported digital fundraising priorities as senior photographer, videographer, and post-production editor. Supervised staff and third-party photographers and managed creative team responsible for graphic design and video. Directed photo and video shoots for DRTV, media, and corporate partners

Developed templates and evergreen collateral. Initiated audits and optimized online design to maximize revenue and quality assurance based on analytics and performance tracking. Supported site-wide SEO best practices and conversion goals.Audited and optimized online design to maximize revenue with analytics and performance tracking for high-velocity campaigns. Managed creative and design team responsible for digital communications, graphic design, video, social media, and online campaigns.Managed and evaluated relationships with third-party partners, agencies, and vendors. Supervised project management, deadlines, and collaboration between programs, communications, and development staff.