Robin Frey Email & Phone Number

President's Club (Generated at least $1 million in bookings): 2016; 2017; 2018; 2019; 2020

I assist businesses, conference and meeting planners, organizations, associations, universities, and individuals with hotel site selection, and contract negotiation, for their events and meetings. I find great pleasure in making these connections in order to alleviate stress, and save time and money for my clients. All for no fee anywhere in the world! I have achieved "President's Club" status in seven of the past eight years and was recently promoted to Senior Director, Global Accounts.

Gainesville, Fl

As a freelance event director for CTF, I assisted with the planning process of their annual fundraiser including event logistics, sponsorship, marketing, volunteer coordination, onsite management, and post event follow up.

Onsite management of a variety of events.

-Oversaw every aspect of business operations for this 18-room Inn, including a 2,300 square-foot event venue, and four acres of landscaped grounds.-Managed seven departments (Events, Housekeeping, Front desk, Inn keeping, Maintenance, Catering, and Human Resources), nine full-time employees, 25 part-time employees, and two consultants.-Evaluated, analyzed, and assisted with preparing budgets for all departments.-Researched marketing trends in the hospitality industry and applied that research to focused advertising.-Oversaw the advertising budget, selected advertising mediums, and created and implemented advertising promotions and packages.-Assured customer satisfaction and superior hospitality practices. Created job descriptions, department manuals and checklists, benefits packages, and compliant HR practices. Implemented sound staff training practices. Responsible for researching, obtaining, and implementing Florida’s Green Lodging certification. Analyzed business practices for functionality and for cost savings. Reviewed donation requests and budgeted annual donations. Managed a staff reorganization that resulted in critical staff terminations and hires. Researched and recommended an online reservation service that greatly improved the sales and marketing of the property.

 Created and managed every aspect of special events hosted/initiated by the president and/or first lady  Pioneered events such as “Woman’s History Month Awards Reception,” and “Martin Luther King, Jr. Day Reception,” by partnering with other colleges/units on campus, and with community organizations. Drafted and edited documents including letters of recommendation, invitations, event briefings, event reports, speaking points, and award notification letters. Served as project manager in converting the UF President’s House to a rental venue. Oversaw the maintenance, marketing, rental, and staffing of the UF President's House Assisted rental clients with all aspects event planning. Administered ongoing analysis of UF President’s House policies and procedures  Facilitated and oversaw the hosting, initiation and implementation of UF/community events Served as consultant for dedications, groundbreakings and other university ceremonies, and updated guidelines for such ceremonies. Initiated, and played an active role in, creating the job description for the University Commencement Coordinator, and worked directly with that person in planning and overseeing all university commencements. Served on the University Commencement, and Honorary Degrees, Distinguished Alumnus/Achievement Service Awards and Memorials committees. Hosted, and assisted other UF units in hosting, VIP’s including international visitors, UF honorees, political figures, board of trustee members and board of governor members. Established a partnership with the School of Music to obtain student/faculty entertainment at presidential events and to assure clear communication and fair payment/business practices when hiring student/faculty performers. Managed staff that included student assistants, practicum interns, an executive housekeeper and a host of vendors that maintained the house and/or provided services.

 Prepared budget for, visualized, designed, planned, implemented and directed all alumni events, signature events, conferences, retreats, committee meetings, and other functions for the dean of the College of Education. Designed and distributed invitations and promotional materials for the above-mentioned functions. Provided event consultation to all departments, centers, and institutes of the college. Managed the College Alumni Council Board of Directors.  Consistently and effectively built relationships with alumni, donors, faculty, and staff through events, mail, email, telephone and personal visits. Assisted the Dean and the Director of Development with written documents to the college’s key constituents. Served on the college’s commencement committee and Centennial (1906 – 2006) Committee. Partnered with the UF Alumni Association, the UF Athletic Association, the Florida Museum of Natural History, the Harn Museum, the University of Florida Foundation, and other University and community entities to promote and form relationships with alumni, students, donors, faculty and other key constituents. Worked closely with the News and Publications Department on the college’s website and quarterly magazine. Worked hand-in-hand with the development director in meeting the dean’s fund-raising goals and vision for the college. Managed student assistants and volunteers. Effectively navigated many facets of the university system (travel authorization and expense reports, policy and procedure, record-keeping, confidentiality issues, etc.).

Gainesville, Florida Area

 Searched for venues in Florida and in California to secure meeting space, accommodations, and meals for conferences of up to 500 attendees. Negotiated contractual terms and rates for conferences and other events. Scheduled and directed retreats, seminars and conferences. Created and distributed literature for sales promotions. Independently contracted with sister company, Foley International, at venues such as the Georgia Dome in Atlanta, and the Ice Palace in Tampa, to work at conventions of up to 5000 attendees. Handled every aspect of running an event including venue selection, setting the format, negotiating contracts and contracting speakers. Created and edited various business documents and promotional materials. Reviewed, recommended and distributed training materials to hundreds of clients. Promoted corporate website and its products and services. Assisted clients in navigating the corporate website. Oversaw daily operation of the company.

Gainesville, Florida Area

 Developed, promoted and taught various curricula and educational programs for the public. Created, compiled and distributed educational material to employees, clients, Alachua County schools and many other individuals and organizations. Directed the Educational Center. Counseled clients on reproductive health issues. Developed, implemented, and directed volunteer training and intern programs. Created public relations packages to promote educational programs