Robin Gaczewski Email & Phone Number

Tallahassee, Florida, United States

Tallahassee, Florida, United States

Tallahassee, Florida, United States

Tallahassee, Florida, United States

Florida

Phusion Projects, LLC is a Chicago-based beverage company that sells its products – including Four Loko, Poco Loko and Earthquake – nationwide. The company is a small business success story! Phusion Projects was founded with a Small Business Administration (SBA) loan in 2005 by Chris Hunter, Jaisen Freeman and Jeff Wright. Today, it is a thriving national company with 100 employees. Additionally, Phusion Projects is proud to contribute to thousands of jobs across the U.S., including at hundreds of beer distributors. To learn more about Phusion, please visit our website: http://www.phusionprojects.com.From the company’s inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatchedstandards in this regard. More information is available on Phusion’s corporate giving programs at www.phusioncares.com and the company’s responsible drinking efforts at www.phusionresponsibility.com.

Tallahassee, Florida Area

Delhaize Banners, Publix, Winn Dixie/BiLo, Ingles, Harris Teeter, Lowes, Pantry, Circle K, ABC, Mapco, Tom Thumb Kroger, 7 Eleven, Hess.

Leadership of channel, strategic accounts, and brokerage sales force. - Strategic and operational planning and implementation: Strategic, Volume, Distribution, Share, Net Sales Value, and A&P target achievement. - Customer and Market sales quota & target selling: create, sell and deliver both national and key market programs that deliver goals. - Pipeline management and market development. - Product optimization - Analyzing customer and market trends to build customization that drive gaps and opportunities to highest potential. - Capability Development & Training - Directed, developed, coached both direct and indirect brokerage sales force on Diageo plan, brands, programs, and targets. Internal champion and educator of ways of working within channel. Developed complete platform turning the uneducated sales force into confident brand ambassadors! Developed new ways of working with internal stakeholders on educational platform. - Measurement and Evaluation - collaborated on and implemented channel specific data infrastructure and deliverable enabling measurement of market, competitive, customer & consumer trends. - Championed & implemented new promotional methods producing notable resutlts. - Beer import segment value share growth +17.3% - Progressive segment value share growth +4.7% - Wine supplier share growth #1 amongst top 15 vendors, #2 in dollars - Wine segment volume growth +25.1% over last two years.- Selected to champion and lead performance management & corporate culture initiatives among peer group.

Responsible for Kroger G.O., Cincinnati, Mid South, Central divisions for beer, wine, spirits. - Top division performer Q1, Q2, Q3, and full fiscal. - Fiscal volume growth +23.5% driven by +375% in ad and program activity. - Performance Award 2005

Responsible for all Kroger Divisions for Diageo-Guinness beer brands.- Fiscal volume growth +18.2%, exceeding plan by +3.2%. - Account scan transformed from (2.5%) to +10%. - Developed and sold first HQ driven national consumer program. - Developed strategic route to market which re-aligned Diageo to customer.

Regional strategic account management role. Managed two Category Management professionals. - Kroger - 2 yr share gain +4.6 pts to 32.5%, distribution gains +45%. Spirits Captaincy achieved. - Giant Eagle - 2 yr share +3 pts to 36.7%, distribution gains +39%. Spirits Captaincy achieved. - DOLC (Dept of Liquor Control) - volume growth +7.9% on overdeveloped share. Developed strategic partnership, implemented training platform with Diageo and DOLC employees, doubling productivity through turnkey schematic process. - Sam's Club - F'02 volume growth +46.5%; F'03 volume growth +44.5% via new way of approaching business. - Performance Awards - 2000 & 2001

Role began as a Category Management role aimed at driving merchandising improvements at point of purchase on Diageo Spirits portfolio. Built data infrastructure, merchandising best practices and sold partnership with DOLC (Dept of Liquor Control). Role transformed into next role of Key Account Manager, with two direct reports driving category management initiatives.

- Built data infrastructure, and product optimization platform at Kroger and Meijer in Ohio. Achieved captaincy in first year. - Developed strategic selling presentations and merchandising tactics via data analysis.

- District Sales Manager, Romano Bros Beverage Company (Chicago, IL)- Territory Sales Representative - Roman Bros Beverage Company - Territory Sales Representative - Monarch Beverage Co. (Indianapolis, IN)