Forever Beta is an independent Creative + Innovation CompanyWe help brands stay relevant in what is an ever changing world.We do it by staying at the forefront of culture; by truly understanding people; by developing simple, compelling and flexible strategies; and innovative creative ideas that are relevant, provocative, useful, sharable and fun.And most importantly, ideas that make a genuine difference to business and brands.Whether that’s helping Coop turn a £134 million loss into a £72 million profit; helping Camden Town Brewery sell more beer than ever before in its history or helping Google launch its revolutionary partnership with the FA.www.forever-beta.com

Beta Good is a Sustainability & Impact Consultancy that helps brands, communities and governments become forces for good. We exist to create positive change for good. We’re working with brands, countries, governments, agencies, civil society, co-operatives, charities and NGOs. We deliver ideas, change management programs, propositions, partnerships, campaigns, innovations with a positive purpose.

Beta Space is a workspace development company. We believe in developing creative spaces for a new generation of thinkers. We help small to medium sized businesses custom build and design their culture to help with their next stage of growth. We’ve reshaped the the workspace model to fit closely around the latest business needs. We create spaces to help your business grow.

Reporting directly to joint CEO’s overseeing a 120 people organization leading the integrated Exposure offering.+ Restructured the whole agency to create better efficiency and unified ways of working to allow a more integrated approach to communications, new process, resourcing, financial accountability, agency positioning, management of internal departments, PR, Digital, Mobile Apps, Social media, Events, creative, 3D.+ Management of 9 board directors ensuring operational growth plan was on target and successfully achieved. (35% growth in 2009)+ Commercial and business awareness with a track record in organic and new business development.+ Decisiveness, achievement orientated. Ability to manage operational consistency through extreme organisational change. + Broad P&L experience managing and maintaining profit levels in-line with on demand investments within the agency..+ Pitched and won Maynard’s integrated Account print, outdoor, radio, Pos, digital, with a strong on pack promotion. Other pitch wins, Save the Children, Colman’s, O2, Wispa, and Tiger Beer.+ Collaborating with senior clients at commercial and marketing levels, analysing and identifying opportunities/issues, translating these into brand and overall marketing communications objectives and strategies.+ Leading the thinking and managing the process of developing creative, multi-channel communications strategies, across multi-disciplinary agency teams.+ New product development, brand and product launches.

Working for Vallance, Curruthers, Coleman and Priest - IPA Grand Prix award (O2) and the Effectiveness agency of the year award at the IPA Effectiveness awards. Overseeing all brand integrated activities across clients such as O2, Hyundai, Dyson, Texaco, Diageo, Diet Coke, New Look and Minute Maid for the company. Career progression from Group Account Director to Managing Partner.+ Launched ‘The O2’ the biggest and most successful entertainment complex in Europe. + Launched the exclusive iPhone for O2.+ Pitched and won the Dyson account.+ Overseeing all commercial outputs and strategy for consumer and business marketing audiences.+ Managing the operational and creative output for over 120 briefs a quarter across all the above accounts.+ P & L budget management of 10 million plus account+ Responsible for a team of 80 consisting of Account directors, Strategy team, Project Managers, Exec’s, and the creative department and studio.+ Developing integrated solutions for large quarterly TTL campaigns to create awareness and drive footfall to impact sales into all the above specified clients.+ Implementing retail strategies to O2 Retail stores including zoning strategies, customer journey, POS positioning, VMS, Exit strategies, customer service, and portfolio development.+ Developing team objectives and individual performance development plans to strengthen and build the team.+ Delivered 4 retail stores and built them from conception to completion for O2 stores, ‘The O2’ and New Look.+ Chaired the efficiency/operations team with client side procurement to constantly find cost efficiency and better ways of working. Key operational experience and negotiation skills gained with multi million pound retainer discussions.+ Additional competencies within this role are; Managing budget spend on each project forecasting, evaluating, negotiating and implementing cost cutting techniques.