Ms. Gelfont is a key partner in Blacksheep and oversees the companies Blacksheep work with in creating and implementing the best possible strategies to reach our clients target audience. As an expert in the Cannabis industry, she and her team can advise on everything from communicating with your customers, to articulating what message they should hear, based on the needs of our clients. This creates unique marketing strategies. She creates a detailed marketing plan, messaging, and methods for spreading the word about your product or business, and monitors the results. Robin actually created the Cannabis Digital Marketing Program and created the criteria for Mobile Text Club for retail customers of the Dispensaries She markets concepts:•Target market •Customer needs•Integrated marketing and profitabilityShe works as an educator in this field and will work diligently with client companies on the following strategies•Product •Price•Promotion•Place•packaging•Positioning•PeopleShe continually revisits and makes sure you're on track and achieving the maximum results possible for you in today's marketplace.•Promotion•Selling•Product/service•Management•Marketing•Information management•Pricing•Financing and distributionShe also focuses on incremental revenue for her clients, through financial services. IE. ATMs cash and cashless and credit card processing , with deeply discount rates and rebates for her clients. Also incorporated in a digital marketing platform for texting and Mobile Applications, as well as website development.