Robin Goh Wei Tak Email & Phone Number

Shanghai City, China

Head of Digital Strategic & Innovation for China (Team of 8): Digital Branding, Digital Campaign Strategy & Planning, Digital Mobile Innovation, Social Strategy. China Unicom• Insights & Market Research on China 4G adoption in 5 consumer segments• Digital Brand Consultancy & Activation to create new Unicom 4G brand to promote 4G users recruitment• Strategy & Planning for Integrated Brand Activation: mobile marketing, mobile apps, campaign site, social marketing, web analytics, SEM.• Strategy & Planning for Digital & Activation Campaigns to promote the adoption of 4G technology• Digital Innovation: Drone Customer Engagement Service Experiential programVolvo China• Digital Campaigns: Strategy & Planning for launch of 5 digital campaigns – Volvo XC60, Volvo XC Classic, Volvo S60L PHEV, Volvo New XC90, Volvo V60/ V40 CC• Digital Innovation: Volvo Virtual Showroom Headset Experience for Volvo ChinaFAW-Volkswagen• Digital Innovation for FAW-Volkswagen: Strategy & Planning for launch of iBeacon 020 mobile technology project for all FAW-VW 4S dealer network in Tier-1 & 2 cities.• Leading Social Media Strategy & Planning: to promote digital customer engagement with all FAW-VW 4S dealer network in Tier-1 & 2 citiesFord China• Digital Campaigns: Strategy & Planning for launch of 5 digital campaigns –Ford Taurus Launch, Ford Explorer Launch, Ford Edge Launch, Ford Everest Launch• Digital Innovation: Strategy & Planning for launch of iBeacon 020 mobile technology project for all Ford 4S dealer network in China• Leading Social Media Strategy & Planning: to promote digital customer engagement with all Ford 4S dealer network in China

Shanghai City, China

Head of Media Communication, Digital Strategy & Innovation: - Development of overall integrated media communication strategy, digital strategy, consumer engagement strategy, campaign planning, social media programs, mobile strategy & mobile app development, media ROI analytics performance. Building & Leading a new Digital Strategy & Media Team of 7 staff: - Communication Director, Integrated Planning Director, Senior Planner, Planner, Research Director, Research Manager & Creative Strategist.DS (Premium Brand of Citroen, PSA Group):- Leader for Digital, Mobile Innovation & Creative Impact Media:- Development Lead for Mobile WeChat & App Strategy - Development of Digital Media Innovation Solutions (O2O showrooms)- Innovation for Digital & Integrated Mobile Marketing - Conducted Digital, Mobile & Social Innovation Client WorkshopsBurberry, Coach, Tiffany, Max Mara, Kate Spade, Platinum Guild International (PGI):• Head of Digital Strategy, Analysis & Intelligence Practice:- China Market & Media Landscape Report & Analysis- New Media Trends & Innovations Analysis- Market & Competitor Analysis- Best-Practice Media for Sales Performance Studies- Industry Media Spending Patterns & Effectiveness Studies- Campaign Media ROI Performance & Optimization Studies• Head of Consumer Research & Whitepaper Development:- Primary research utilizing insights & analysis to develop media industry whitepapers:- Consumer Purchase Journey for Premium Car Buyers - Consumer Purchase Journey for Overseas Luxury Buyers - Consumer Purchase for Bridal Buyers • E-commerce Media Strategy & Analysis:- Leading new digital e-commerce strategy initiatives (Burberry Tmall)• Lead for Social Media Strategy & Planning: - Initiated new social practice for clients to generate $20mRMB in new revenue.

Shanghai

- Digital Strategy Head for OgilvyOne Shanghai: Development of brand communication strategy, engagement strategy, campaign planning, social media programs, mobile app development, campaign analytics.- Lead/ Won 4 major pitches: Estee Lauder, Royal Canin, MG Facial Mask & V-Energy Drinks- Leading a Digital Strategy Team of 5 staffJohnnie Walker:• Digital Brand Strategy & Activation: KBB Brand Strategy for Johnnie Walker Black Label & Johnnie Walker Blue Label• Digital Campaigns：Strategy & Planning for KBB Campaigns for customer engagement based on consumer, brand, market & competitor insights.• Mobile-Social: New customer Initiatives for Johnnie Walker on mobile-social platforms - WeChat, Weibo, Papa & Tuding.Estee Lauder:• Digital Brand Communication: Development of brand communication strategy, engagement strategy• Mobile-Social: Launching 5 new skincare products on social platforms integrated with Tmall & official website• Digital Community (EL-Lady): Developing Digital & Content Strategy for Estee Lauder Official Community EL-Lady • Digital Mobile Sales-Enablement: Lead Generation Programs via various mobile community platforms.Melbourne Tourism Board:• Brand DNA Framework: Developing a new brand activation framework for integrated digital & media campaigns• Digital Campaigns：Strategy & Planning for campaigns for customer engagement based on consumer, brand, market & competitor insights.• Mobile-Social: Initiating a new Mobile Digital Strategy for Melbourne Tourism BoardRoyal Canin:• Digital Brand Strategy: Developing a new brand activation framework based on China consumer market & competitor insights for integrated digital media • Digital Campaigns：Strategy & Planning for 3 Campaigns for customer engagement MG Facial Mask (L’Oreal Group):• e-CRM: strategy & implementation of online programs for customer online education & demand generation, connected to e-commerce (taobao, tmall & JD)

Shanghai

Lead Digital Strategist & Digital Brand Consultant: Development of overall brand strategy, communication strategy, engagement strategy, execution planning, market & consumer research, online media planning, social media planning, mobile apps strategy & planningFAW-Volkswagen:- Strategic Lead for all digital campaigns for FAW-Volkswagen overall brand & 7 carline products: Brand site, Volkswagen CC, Magotan, Sagitar, Golf, Golf GTI, Bora & Jetta models.- Mobile Strategy & New Digital Platform Development for FAW-Volkswagen brand & 7 digital apps for ipad, iphone, android platforms.SEAT (Auto):- Head Digital Campaign Strategist for Market-entry digital launchstrategy for 3 campaigns: SEAT motherbrand: SEAT Ibiza & SEAT LeonChivas & Martell:- Leading Digital Brand Strategy for customer engagement & branding activation platforms.- Campaign Strategy to launch 5 digital customer engagement programs- Innovation Strategy development of Chivas & Martell mobile innovation TAG Heuer:- Leading Digital Brand Strategy for customer engagement & branding activation platforms.-- Lead Digital Campaign Strategist for launch planning of 6 TAG HEUER products.

Singapore

Overall regional digital strategy & account management head for Asia Pacific regional accounts Hewlett Packard:- Strategic Planning & Execution: of APAC digital campaigns for all HP Divisions in 13 countries: HP Personal Systems Group (HP PSG), HP Imaging & Printing Group (HP IPG), HP Services & HP Enterprise Server Group (HP TSG). Includes Demand Generation Programs, Tactical Programs, Channel & Sales Enablement Programs. Nokia Networks:- Strategic Lead & Execution: of Nokia Networks 3G regional digital campaigns for Consumer & Business markets in 13 countries. Visa International:- Strategic Planning & Execution of digital campaigns for Visa International.- Demand Generation Programs: Development of Platinum & Infinite Card regional digital demand generation & reward programs Renault, Mazda:- Strategic Planning & Execution of regional digital branding campaigns for all auto models.Volkswagen Asia Pacific:- Strategic Planning & Execution of regional digital branding campaigns for all auto models.

Hong Kong

Regional Digital Head of Innovation, Strategy & Marketing (China market) for PCCW Business Solutions & Innovation Division: Digital & ASP services arm for leading HK telecom conglomerate Pacific Century CyberWorks.• Overall Head of Brand Strategy for PCCW Business Solutions & Product Innovation for digital platforms, campaign& channel programs for China market. • Strategic market development, brand & product development of PCCW Business Solutions – consisting of 15 enterprise & 8 consumer digital ASP service offerings to 5 vertical market segments:

Singapore

Digital product innovation, development of Digital Media Services: Display Media, Online Web & Digital Outdoor Media.Digital strategy, planning & execution of integrated digital campaigns:- Automotive clients: BMW, Mercedes, Toyota, Mazda, Mitsubishi Motors, Renault, Audi, Volkswagen.- Tech clients: IBM, Hewlett Packard, Microsoft, Canon, Sony, Epson, Motorola, Hitachi, Mitsubishi, Motorola, Nokia, Ericsson, Toshiba.