Bold, tribal-inspired designs with hidden messages and a Hawaiian vibe.

https://xoxostudiosboutique.etsy.com

Owner - Art Director - Designer xoxo studios is a successful boutique creative agency supporting a wide range of clients with a focus on associations, non-profits, women- and minority-owned businesses and cause-based organizations.

Provide support to the LGBTQ+ community. Worked closely with Publisher to define magazine’s style and facilitate name change and reorganization that resulted in increased readership over 50% propelling it to the position of the best-selling lesbian magazine globally. Composed ad and article copy. Currently involved in the award-winning film “Ahead of the Curve,” an independent narrative feature film documenting the magazine’s impact on mainstream culture and the establishment of “The Curve Foundation”.

Led a team of 30+ in-house and contract designers to support growth and retention in all enterprise client segments (Healthcare, Corporate, Education, Sports & Leisure) for Sodexo, a global service and solutions organization. Oversee the development of original creative design concepts and art direction for proposals valued over $8B annually. Highly successful at directing and producing highly customized, client-focused documents and packaging. Responsible for developing original creative design concepts and art direction, oversee multiple projects through execution. Successful in envisioning and producing highly customized, client-focused packaging designs.Provided leadership and direction to award-winning in-house agency. Influence writing, research, and knowledge management. 100% of projects delivered on time and within budget.Liaison to Healthcare and Seniors markets.

Led full-service creative department (including design, content and production) to support growth and retention primarily in the Corporate Services, Aviation and Global Large Account segments. Responsible for proposals and other collateral for processes valued at over $10B annually. Manage $3M+ creative services budget.Reorganized, developed and implemented team structure within division to better support the sales process. Grew the team from 8 to 15 within six years. Instrumental in reorganizing and redefining proposal protocol cross-divisionally in the Americas. Strong reputation for service and design drew projects from every level of the company.

Led the Corporate Services Creative Services team of graphic designers and production artists.

Ran in-house Creative Department. Created design concepts and developed artwork for a wide variety of projects, including print, radio and television; advertisements; Web sites; and internal and external corporate publications. Integral member of senior leadership team advising on strategic marketing and business development.Supervised a team of illustrators, photographers, writers and production artists.Created new visual identity for company and its subsidiaries that helped change organization into a nationally recognized brand. Instrumental in growing customer base from 30K to 100K within two years.Designed and coordinated materials for national trade and consumer shows, including booth, signage, brochures and wrap for 45-foot tour bus.Created graphic elements for television productions, including advertisements, video news releases and promotional videos. Oversaw production, actors, directors and other multimedia talent.Researched and recommended vendors for all outsourced projects based on quality and cost efficiency resulting in an annual savings of over 20%.Restructured team to allow for outside projects during “down times.” Netting $25K revenue in year one.Coordinated all direct response marketing efforts. Conceptualized, wrote and produced a wide variety of direct-response mail packages.