”Everything I know, I’ve learned from others”.I am a technically oriented entrepreneurial person with a great interest in data driven decision making, digitalization and digital marketing. My background of serving Swedish infrastructure projects and industrial B2B customers since the late 1990's has provided me with an extensive understanding of industrial businesses.Since 2010 I’ve been managing global B2B marketing in industrial manufacturing businesses, and my motivation is that true marketing value come from delivering relevant information built from methodical work, understanding customer needs and serving valuable insights and knowledge. "By understanding the audience, knowing their pain and how their decisions are made, a message can be crafted and a deal can be closed. But by making them trust you, a relationship can be opened"My main interest in marketing is in the audience value of B2B marketing. Clarification: I am referring to the information value to the audience. There is a value of the audience to the marketing and sales departments as well, but we must never forget that this second value is the result of the value to the audience.For efficient marketing I practice hands-on production, like artwork in Photoshop and Illustrator, craft message, build websites, publish in social media channels, produce print originals in InDesign, manage projects in Augmented Reality etc. I also manage global brand and trademarks, marketing budgets, GDPR etc. To be creative and get influenced I need inspiration, and I get my inspiration from listening to podcasts and audiobooks every day. If you can find the time, I encourage you to learn new things in daily doses too, and if you have not tried it yet, I recommend starting with these good old productions to get you up to speed:- Podcast: Joe Pulizzi and Robert Rose - “This old marketing”- Audiobook: Simon Sinek - “Start with why”Please reach out to me if you’d like to discuss anything of the above, or want to recommend a good book!