Robin Hart Email and Phone Number

• Develops, communicates, and executes marketing and brand strategies across all industry channels.• Develops the annual marketing plan and budget.• Manages national content across all digital platforms.• Develops and manages the national content strategy calendar. • Designs all brand creatives. • Builds automated workflows and processes for business efficiencies. • Manages all of Affinity Group’s online presence including website, blog and publications, SEO, reputation management, directory listings, social media and digital ads. • Coordinates and directs commissioned freelancers and suppliers. • Leads the Affinity Group Marketing Team and provides technical and creative support to enable effective marketing strategies and campaigns. • Ensures brand compliance and consistency throughout the enterprise; updates corresponding brand standards. • Builds and manages Affinity Group’s intranet website. Serves as a communications channel, knowledge management tool, and collaboration platform.• Supports enhancement and client-specific developments of all corporate presentations. • Contributes to the on-boarding and retaining of national and key regional clients through creative and digital marketing support. • Contributes to the creation of, communication, and execution of the company’ s thought-leadership strategy. • Supports the development of long-range and annual operating plans at the corporate and division levels.• Contributes to the Annual Leadership Summit event planning with theme development, internal marketing, and all creatives.

• Develops and implements an external and internal communication strategy across all media platforms.• Ensures brand accuracy, visibility, and reputation at the corporate and local level • Oversees lead generations strategies through inbound marketing campaigns that leverage results and key earnings for our franchise owners.• Deliver and manage marketing training and continuing education courses for franchise owners. • Oversee, create, and manage all graphic content and media for our national conference, trade shows, and fundraisers.• Design and implement the company’s marketing strategy to develop brand awareness, generate website traffic and increase leads and sales.• Establish and use KPIs to develop marketing solutions.• Manages website enhancements, SEO/SEM strategy, identifies Google best practices & researches industry trends. • Facilitate Search Engine Optimization, and media marketing campaign content for B2C/B2B campaigns, press releases, promotional programs and e-publications.• Corporate Photographer / Videographer responsible for all brand content.