I’m a creative director / designer, interested in ideas that change behaviour.I like working with brands and people with a purpose. Be it social, commercial, creative or cultural.My roles include creative direction, strategy, activation and client service.I have a practical approach to communications in todays complex media environment.Go to where your audience is, where you are relevant - and arrive with something of value.Many of the ‘traditional’ media still do a great job at awareness and scale, while some ‘digital’ channels are excellent at providing context, utility and measured return. I believe in knitting them together, using each for it’s strengths, to tell a good story, with good results, for brands and for people.‘things should be as simple as possible, but no simpler’Einstein