Robin Highsmith Email & Phone Number

Tampa, Florida, United States

A strategic leader who develops and executes marketing strategies that align with LeadingResponse's brand vision, business goals, and current market trends through a comprehensive understanding of our market landscape and the ability to craft innovative strategies that drive growth and visibility.Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven work environment. Focused on empowering my team to achieve their best while ensuring that our collective efforts meet the company's objectives.Refine and strengthen the LeadingResponse brand through consistent messaging, a cohesive visual identity, and a unified brand voice across all channels. Ensure that our brand stands out in a competitive market. Monitor competitors' messaging, branding, and advertising efforts to inform our strategies and help us maintain a leading position in the market.Effective budget management ensures the maximum return on investment. Successfully manage and allocate the marketing budget efficiently, ensuring that every dollar spent contributes to achieving our key performance indicators.Utilize data-driven insights to measure and analyze the effectiveness of our campaigns. Incorporate an analytical approach that allows us to optimize strategies for maximum impact and adjust our efforts based on what the data reveals.Collaboration with other departments to ensure that our marketing efforts are aligned with the broader company goals, fostering a unified approach to achieving our objectives.Define and track key performance metrics, regularly reporting on marketing performance to senior management to ensure transparency and allow for informed decision-making at the highest levels of the organization.

Tampa, Florida, United States

Dynamic and creative marketing professional with a proven track record of generating new leads across various channels, including print, digital, online, email, and video. Skilled in developing compelling content that drives engagement and supports sales objectives. Experienced in creating and implementing innovative communication formats to achieve business goals effectively.Responsible for spearheading marketing planning processes for annual, quarterly, and tactical initiatives, leveraging content, resources, and activities to achieve business objectives. Manage marketing calendars and planning timelines, ensuring seamless execution of campaigns and initiatives. Develop go-to-market campaign strategies to capitalize on market and brand opportunities, driving lead generation and brand awareness.Own company website through strategic content development and lead generation efforts across marketing channels. Produce collateral materials to support sales initiatives, special projects, and annual campaigns, enhancing brand visibility and market presence. Orchestrate industry and client trade shows and events to foster prospect engagement, lead generation, and ROI.Manage social media platforms, monitoring user interactions and promptly addressing customer requests and concerns. Analyze and adjust social media strategy to optimize visitor engagement and enhance brand visibility. Develop conversion-focused social media ads, ensuring compliance and best practices on each platform. Monitor and analyze ad performance throughout the campaign, making adjustments to meet or exceed deliverables.Maintain open communication with clients, articulating progress, goals, and challenges at every campaign stage to ensure alignment and satisfaction.

Tampa/St. Petersburg, Florida Area

Senior Social Media Strategist who can translate broad client marketing initiatives into smart, creative, and concise campaign strategies by platform. Responsible for reviewing and interpreting analytical data to refine and retarget ads to meet client marketing goals. Develops content calendar to align with strategic objectives, including all relevant social media platforms, podcasts, and web content. Community Manager who monitors and maintains social media platforms, manages multiple projects, and values customer requests and concerns. Tracks and monitors the success of social media strategy, adjusting content style and focus as necessary to encourage increased visitor engagement. Social Media Campaign Manager who develops conversion-focused ads, ensuring compliance and best practices are utilized for each social media platform. Responsible for closely monitoring and analyzing ad performance throughout the advertising period and make the necessary changes to meet or exceed deliverables. Effectively and consistently articulates progress, goals, and challenges to the client at all stages of the campaign. Content Writer and Designer who successfully and creatively plans and communicates the clients' brand and marketing goals into smart, eye-catching written and graphic content. Experienced in conceptualizing, drafting, and designing unique and inspiring social media and web site content for a variety of clients.

Tampa/St. Petersburg, Florida Area

Marketing Strategist experienced in drafting complex, detailed, and dynamic proposals for RFP responses and corporate events. Responsible for providing strategic recommendations to increase brand awareness, engage the consumer, and improve conversion rates. Streamlined and creatively redesign website content and marketing materials with the brand's established voice. Senior copywriter with a focus in content marketing, search engine optimization, WordPress design and development, and technical writing. Responsible for brainstorming creative concepts and developing original content for client needs. Manage daily activities on the blog, including optimizing SEO and lead generation, moderating comments, contributing articles and managing content that aligns with company vision. Brands served include: Pomax Consulting, Big Sea, Energyhill, Quality Team Building, and many more.

Tampa/St. Petersburg, Florida Area

Conceptualized and drafted diverse curriculum content for team building events, leadership training programs, and marketing efforts for Quality Team Building, LLC. Advanced the business operations through increased clientele, successful business collaborations, and boosted the company income. Ambitiously worked hand in hand with CEO and CFO to improve business sales, market services, and provide comprehensive and beneficial programs for our clients. Coordinated and managed projects and events from conception to implementation. Handled customer inquiries professionally and with dedication to their goals. Streamlined spreadsheet and documentation flow to ensure accuracy and organization. Managed and ensured quality of online, print, and content marketing and design. Planned and implemented marketing campaign strategy, analyzed successes and formulated adjustments to reach business goals for website, SEO, social media, and blog platforms. Instructed team building and networking events, educating our consumers on communication, negotiation, and leadership skills. Networked with clients and designed custom events as necessary.

Macdill Afb, Fl

Provided customer support to military and government personnel through the acquisition of IT equipment and accuracy of documentation. Managed IT acquisition projects from end to end by monitoring pricing quotes, equipment types, signature requirements, and eliminating any inaccuracies. Forecasted upcoming procurement requirements and provided financial reports to leadership for review and approval.Support and provide accurate information and quotes as needed by military personnel, obtain and verify required staff approvals for requesting equipment and pricing specifics in support of J2 CENTCOM and SE-RSC. Primary duties include the filing and monitoring of GSA procurement decisions, track and inspect incoming procurement requirements, and monitor GSA financing budget as designated by GS authority.

Macdill Afb, Fl

Compiled internal and external communications, spreadsheets, on-boarding requirements, and company documentation for GD-IT. Developed and designed effective and informative internal deployment information packet for our 100+ staff. Responsible for writing required documentation for employee travel reimbursement, and assisting staff with any issues concerning Human Resources, Accounts Payable, Travel Expenses, and Security Clearances.Coordinated and managed employee deployments to the Middle East Area of Responsibility (AOR) as determined by management and J2 CENTCOM and SE-RSC requirements. Maintain accurate travel records, assist and coordinate with deployed personnel, and inform command of employee movements and issues.

Suffolk, Virginia

Provided unparalleled support as needed by a team of individuals in various departments. Energetically provided all aspects of support and coordination as needed by Human Resources, Accounts Payable, and Security or for our customersCollaborated with senior management to create proposal documentation, slide shows, and internal site wide communication memorandums. Responsible for proofing and editing outgoing communications for senior management on a case by case basis. Fulfilled miscellaneous employee requests and concerns regarding Human Resources, Accounts Payable, Travel Expense paperwork, and Petty Cash payments and coordinated with security personnel to update and manage necessary S/TS/SCI security clearance requirements and documentation.

Master Of Communication, Digital Strategy

Bachelors, Business Management

Associates, General Studies

Master Of Communications, Digital Strategy