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CityLife Residential – Pittsburgh’s #1 Real Estate Investment FirmPittsburgh, PA Pan Finance Real Estate Investment Company of the Year 2024Pittsburgh Business Times Best Places To Work 2023Developed, executed, and led company's comprehensive marketing strategy in the key business areas of real estate investment, real estate sales, construction/renovation, and property management.-Developed company’s overall brand strategy, marketing campaigns and associated KPIs. -Partnered with all internal company leaders to establish and execute marketing strategies, lead generation, and business specific initiatives for their specific area.-Defined, directed, and managed all marketing, advertising, communication, public relations, community outreach, and promotional activities.-Led development of and created accompanying content for company websites including CityLife Residential (main brand), CEO (professional brand), Chief Real Estate Officer (professional brand), Invest With CityLife, Red Sweater Renovations, and Ironclad Property Services.-Drove integration of innovative technology including AI, Phonesites, website bot, dot.cards, Beaconstac, Ask The Public, and Digifeel. -Developed strategy and plan and created content across all social media and digital platforms. -Built strong community relationships with strategic partners.-Responsible for KPI Analysis and Reporting including implementation of several CRM Platforms.-Created and maintained social media, digital content and physical marketing collateral to support company brand. -Developed and executed email drip campaigns, social media, digital content, text alert, and other marketing campaigns across multiple platforms. -Served as public relations manager for media inquiries and strategic partners.-Platform knowledge: Podio, REsimpli, Constant Contact, Mailchimp, Monday, Canva, HootSuite, Captivate FM, WordPress, SquareSpace, Progreda, High-Level, Affinity, Cash Flow Portal

*Trained approximately 3,000 journalists nationwide. Training included multi-platform content strategy development, best practices, understanding digital data to increase content engagement and reach, and innovative ways to significantly increase social media followers. *Developed and presented 50+ regional training sessions for content creators who produced stories and campaigns for multiple platforms. *Designed customized branding, social media, and marketing training for Hilton Hotels & Resorts properties.*Provided consultation to Chase Credit Cards marketing team for ways to use research data to develop engaging, on brand content across multiple social media and digital platforms.*Speaker for annual convention attended by marketing professionals from across the country. 2022 presentation focused on creating social media and digital efforts for advertising and marketing purposes. *Authored in-depth company playbooks on key topics of Brand Building, Designing a Successful Brand Ambassador Program, and Creating Social Media and Digital Content.*Consulted 100+ television stations across the country in brand building, communications, marketing, advertising, and social / digital efforts. *Developed innovative brand and marketing strategies (based on research analysis) for school districts and campuses. *Trained school district leadership teams, communication professionals, and educators on effective storytelling and how to create engaging cross-platform content.*Spearheaded weekly newsletter focused specifically on new social media and digital features and trends; distributed to all company clients.

*Supervised creative team in key areas of marketing, advertising, promotion, social media, graphic design, photography (print, video, and digital), client production services, programming, and community outreach. *Generated major station sales and community events featuring nationally recognized guests such as Peter Jennings, Oprah, Dr. Mehmet Oz (prior to any political activity), Katie Couric, George Stephanopoulos and Ty Pennington.*Developed and executed highly successful branding campaigns and marketing concepts for English and Spanish-language platforms as well as social media and digital platforms.*Redesigned Client Production Team (English, Spanish, and Digital) which significantly increased non-tradition revenue and strengthened station brand.*Pioneered groundbreaking, non-traditional marketing campaign in social media. First local television station in the country to execute a strategy for marketing on Facebook.*Developed and implemented a highly successful branding campaign across multiple platforms for 7NEWS Now launching the morning newscast to a first-place rating within eight (8) months. Campaign adopted by leading research firm as a model for television stations throughout the nation.*Implemented a ground-breaking branding and marketing campaign for a new weather app. The multi-platform campaign increased downloads to the highest level in company history and was used as a model for all television stations within the E.W. Scripps Media Company.

Station bought by The E.W. Scripps CompanyResponsibilities same as above.

Engineered two successful division-wide projects: one saving the company over $965K annually; the other increasing revenue $970K annually. Deployed the first-ever Business Process Management program within the broadcast division of The McGraw-Hill Companies. Mentored one (1) Black Belt and four (4) Green Belt Leads in multiple divisions of The McGraw-Hill Companies: Education and Information & Media. Promoted to Communication Manager for the Broadcast Division. Responsibilities included development, review, and submission of communication relative to program implementations and project updates. Reported directly to the President of the Broadcast Division.