R&D is a strategic business consultancy founded in 2020, to help creative businesses and brands develop and flourish. We offer brand strategy & business development services, strategic leadership consulting, as well as a range of off-the-shelf solutions covering various strategic business challenges. We offer client access to an invitation-only collective of leading independent creative businesses, with whom we work.We help brands, management teams and founders to-and-through the next lifestage of their business. So, if you are an agency founder or leader, looking to start up or scale up, or a bigger brand looking for the next big leap, we’d love to hear from you.

ammunition is a brand and marketing strategy consultancy.Our clients work with us …Because their brand doesn’t represent who they are anymore.For a marketing plan, or to plug the gaps in a marketing plan. To help their customers to navigate and understand their portfolio of products and services better.To differentiate themselves from evolving or new competition. To compete and win against bigger brands.To define their customers better, and win new ones.To find a new creative or media agency (help managing the pitch process). To make their brands more relevant to their customers’ lives.To realise the commercial potential of their brand.

Visiting lecturer in Brand Strategy on International Masters in Digital Marketing and Communications, and Luxury Marketing Masters programmes.

Developed and led global brand strategy for transformation in customer reputation and digital consideration, and briefing its use across the business including CEM, CX, product, care teams and with external agencies. Created new customer-centric brand architecture and supporting naming policy.Led new visual identity development and brand guidelines. Drove new global creative and communications platform, and led pitch process for new agency, and described by one as “the best pitch I’ve ever been involved with”. Ran in-house marketing services agency of 55 people across 6 locations, saving $12.5m in external fees. Ran internal marketing awards programme.Leadership team implementing lean and marketing excellence practices within brand and marketing community.

Inferno was one of the fastest growing, most awarded (10 Cannes Lions) agencies in London with the highest new business win-rate in UK (AAR data).I led the strategy team, its vision and implementation in the agency, and IP to support our proposition and creative output.Building “the most interesting strategy department in London”: from being strategist number 1 to running a team of 16 strategists, blended across multiple disciplines.On executive leadership team during a period of significant agency growth, cultural change and repositioning in the marketCreated a global research & insight network of over 400 people in 95 cities around the world.8/10 Campaign magazine’s school report

Exec Board role, building and directing an integrated strategy and data planning team of 9 people during a period of major business transformation and revenue growth of 250%.The strategy department was rated #3 in the UK in Marketing magazine’s client reputation survey.The third most-awarded Digital & Direct agency in London, building a strong culture of effectiveness.DMA judge.Campaign magazine school report 8/10.Day-to-day planning responsibility, plus strategic planning and new business including Microsoft, TfL, Emirates Airlines, Orange, Kodak and Diageo.

Led the strategic planning on the UK, EMEA and global b2b and b2c Microsoft business, including Xbox, Bungie (Halo titles) and MSN.Led the creative strategies for SmartPhone, Tablet PC and platform development including Agility (Server) and Productivity (Office), VisualStudio, Business Services, and Windows, the EFFIE-winning Win XP launch, and the ’Your Potential Our Passion' brand and influencer campaign. Developed campaign effectiveness reporting tools, and messaging matrices to apply new brand platform to product and service brands. Voted agency ‘MVP’ by client.