-Rejuvenate Squarespace landing page, in both appeal and content, increasing brand awareness and advocacy.-Created campaign to increase engagement with 16-24 yrs demographic, including brand ambassador program and collaboration with local boutique. (see portfolio)-Led social media campaigns (skills included: photography, video editing, graphics), increasing monthly thrift shoppe revenue by 100%. (see portfolio) +Developed a buyer persona based on competitive analysis, company sales data and survey. +Developed digital marketing strategy, using AirTable to develop marketing calendar and scheduled content. +Drafted SEO-friendly blog posts, marketing emails via Mailchimp, and social media content for Facebook, Instagram, Twitter, and TikTok.

-Curated brand guides, personas, social media strategy and content, and campaigns to enhance brand awareness using KPIs-Studied SEO/SEM strategies and applied these skills by analyzing Google Analytics and finding solutions to enhance web traffic -Created lead generation content such as email campaigns on Mailchimp, SEO articles, and social media campaigns-Wrote multiple thought-leader articles and published these articles on LinkedIn and WordPress-Produced professional projects from concept to completion including:Digital Marketing Campaign Strategy -Developed a buyer persona based on competitive analysis and company sales data -Developed digital marketing strategy including marketing calendar and scheduled content -Drafted SEO-friendly blog posts, marketing emails via Mailchimp, and social media content for Facebook, Instagram, X, & TikTok -Efforts designed to engage target audience and increase sales by 20% year over yearGoogle Analytics Audit -Audited Google analytics to better understand company marketing effectiveness -Identified four key takeaways, delivered in an executive brief, clearly articulating areas they should continue and items they should adjust -Including highlighting and updating content that would cut down on audience bounce rates Email Campaign to Drive Sales -Collaborated with a small business owner to understand sales goals and product offerings -Crafted targeted drip email marketing campaign including subject line, layout, copywriting, and timing

-Created and delivered authentic, engaging content online using G Suite and Canva, with a lead conversion rate ranking in top 30% of the state. (students excelling at state standardized test)-Executed strategies informed by data analysis to enhance client success; surpassing the annual growth target of 80%. -Routinely used CRM to support communication and engagement with clients from a customer-centric mindset. (parents)-Designed and maintained website using Google Sites. -Created and edited video content for the website, resulting in a 400% increase in leads.-Oversaw cross-functional teams in the development of innovative projects designed to tackle community issues; a project was presented in the 2022 FLL Competition, the team placed 2nd from a field of 32. +Followed engineering design process, including interviewing key demographic to determine relevant issues to address, interviews with experts to deepen understanding on issues, usability testing with prototype, and creating a presentation to communicate essential discoveries and remedy. -Coordinated with the IT department to test and report on apps for the classroom. +Responsible for documenting logistical challenges that required attention. +Presented ways the apps were useful, effective, and conducive to classroom engagement and learning.

-Planned and publicized multisided platform events (via email & SMS marketing campaign), resulting in a 56% increase in engagement. (“Math Night” events)-Created, edited, and posted content regularly to Instagram; recognized by manager for having highest stakeholder engagement interactions in my department. (community involvement in school events)-Led cross-functional team in orchestrating a multifaceted event aimed at broadening critical thinking perspectives among a younger demographic. (community walking field trip)-Participated in the development of a curriculum pacing guide for seven elementary schools within the district.-Coordinated with the instructional design team to test usability of a math program for students.