Pathline Emerge Pathology Services is a full-service boutique anatomic pathology laboratory that is dedicated to providing innovative and progressive pathology diagnostic information that supports and enhances clinical decisions. The firm offers precision medicine through the delivery of Next Generation Sequencing Technology along with an extensive molecular test menu.Pathline Emerge is committed to optimal patient care through high quality medical expertise and exceptional customer service.

During my tenure at Quest Diagnostics, I was promoted several times to positions representing greater revenue and budget responsibility. In addition, I took on greater management responsibilities, including team building and mentoring:- Director of Marketing Services- Director of Marketing, Integrated Communications - Director of Marketing, Women’s Health Franchise- Director of Marketing, Employer Solutions FranchiseSelected Accomplishments:- Drove the development of all aspects of the Primary Care Physician brand positioning which included insight activities such as primary research and competitive analysis.-Developed and managed all integrated communications across all disease state franchises to ensure messaging was clearly and consistently conveyed to key stakeholders.- Spearheaded the implementation of process improvements for marketing communications resulting in accelerating speed to market by 50%.- Selected as the marketing lead on the CEO Initiative where Quest Diagnostics teamed with Google on a new service.- Developed a proprietary product “TestMinder” that improved physician office efficiency and patient compliance for lab testing.- Led the strategy and implementation to leverage Quest Diagnostics at trade shows, resulting in increases in customer acquisitions of 89% with an accompanying cost savings of 11%.- Exceeded sales plan of Women’s Health Franchise with two years of double-digit growth. - Identified a new business opportunity which resulted in the creation of “Blueprint for Wellness”, a comprehensive worksite wellness product which has grown to a multi-million dollar business.

- Regional Marketing Manager- Senior Brand Manger, Root Beer Category- Brand Manager, A&W Franchise- Brand Manager Vernors Ginger Soda and Country Time Lemonade- Market Planning Manager - Market Planning AnalystSelected Accomplishments:- Developed and executed national and regional sales and marketing plans for 10+ brands.- Achieved +90% participation from Franchisees on major integrated promotions including Charity Float and "The Peanuts Gang'" Olympic programs.- Spearheaded advertising campaigns which included messaging, creative development, media planning for both television and radio for approximately two dozen commercials.- Led the successful restaging of A&W Cream Soda which included repositioning the brand using insight activities, graphics redesign, etc. This resulted in a 14% volume lift in the brand over the original launch.- Managed the Kraft General Foods relationship for Country Time Lemonade during which time the brand grew 107% over four years.- Managed the relationships with both IRI and Nielsen and was considered a power user.