Robin Karimi Email & Phone Number

San Francisco, California, Us

Director of all paid, earned and owned media. Head of website development, SEO optimization and HTML editing/coding. Managing all digital marketing investments in paid search and display. Additionally tasked with drafting and publishing engaging content for social properties (i.e., Twitter, Meta & TikTok) and Alpha Kids Academy’s blog.– Ensured flexibility within marketing organization to increase ability to react to needs of the business while building processes to drive purposeful decisions, accuracy & efficiencies.– Provided a streamlined production and digital marketing teams, agency integration and engaging digital content to increase meaningful customer interactions with Alpha Kids and drive increased traffic and enrollment.–Defined, evaluated and implemented processes to drive effectiveness within the organization and bridge communication and workflow with cross-functional teams.– Built functioning editorial calendar to drive purposeful cross-functional workflow & agency integration into marketing channels.– Managed strategy, content, production, and execution of digital marketing including email & social media.– Drove implementation of projects, content, and strategy while ensuring alignment with Alpha Kids Academy’s essence & voice.– Built & implemented efficient workflows in preparation for the integration of new platforms & capabilities to support production of emails and other marketing media collateral.

Seattle, Wa, Us

Managed a portfolio of vendors and sellers in the Sports and Outdoor category (Food, CPG, Apparel and Sports Equipment). Guided brands on how to build advertising strategies across Amazon Media Group (i.e., Amazon’s DSP, Sponsored Products, Sponsored Brands, Stores, Sponsored Display, Audio Ads, Video Ads, and Custom Executions). Annual revenue responsibility 5.75MM (35+ advertisers: i.e., Razor Scooter, Bushnell, Wilson Sporting Goods, Camelbak, OFD, Lifestraw, Vista Outdoor, Aqua Lung etc.)-Developed marketing plans, events, site placements and promotions to drive traffic to Amazon.com, vendor’s and seller’s brand stores and details pages.-Owned execution on seller acquisition, developing growth plans, managed marketing campaigns that had unique ecommerce KPIs like ACPA, ROAS, ACOS, CVR, unique website visits, and add-to-carts.-Identified and counseled vendors/sellers on strategic initiatives that drove growth and profitability on Amazon.-Advised sellers and vendors on how to leverage first party data (from Amazon) and how to create custom targeting segments. Developed creative landing page solutions during key promotional events.-Tracked and analyzed campaigns that drove awareness, consideration, new customer acquisition and purchases. Performed analysis on roughly 35+ campaigns to ensure KPIs were met. -Provided quarterly business reviews on the state of the business and growth within the category.-Partnered with media agencies, marketing directors and c-suite executives to draft, execute and track new product launches, seasonal and quarterly promotions.-Partnered with Vendor Managers and sellers on building A+ content for detail pages & brand pages. Worked closely with brand managers to improve category ranking and avoid issues that directly affected a brand's P&L (i.e., buybacks).-Utilized PowerPoint, CRM platforms, Excel and SaaS platforms to deliver reporting, track sales progress and forecast quarterly revenue performance.

Woodland Hills, Ca, Us

Partnered with agencies, national & regional brands and SMB’s to provide complete digital solutions. Integrated digital investments in print campaigns (i.e., site sponsorships, O&O display, FBX, SEM, SEO, video, mobile, tablet, email blasts and programmatic display; bought through a DSP.)Comprehensive knowledge of online ad exchanges, web analytic tools and 3rd party data platforms (i.e., Right Media, DoubleClick, Google Analytics, BlueKai and eXelate).Appointed Yahoo Champion/Director- Responsible for Yahoo Partnership, driving incremental revenue for Los Angeles News Group (additional revenue responsibility 2.2 million).Two direct reports (AE/Digital Media Reps).Co-managing a sales team of 15-30, collaborating and strategizing with print media multimedia reps to assist in achieving their territory goals.

Woodland Hills, Ca, Us

Cold Called SMB’s and franchises. Acquired new local and national advertiser accounts for Reach Local and Reach Deals. Partnered with small businesses to provide search advertising campaigns on Google and Bing. Sold SEO and social media packages, primarily in home improvement.Top Accomplishments:Met and exceeded deal quota, on average closed 25 – 27 deals a month. Placed 2nd in Reach Local’s National Shoe Bonus contest.

Acquired new local and national advertisers. Primarily in the restaurant and personal care industry. Contracted directory listings and category sponsorships. Upsold advertisers adding SEO, display, and search packages.Top Accomplishments:Created “Bundle Packages.” Worked directly with Sales Manager and Director of CitySearch to craft go-to-market packages for the outside sales teams. Digital packages, included SEO, display, and search.Consistently exceeded sales quota (Q1– 117%).

El Segundo, California, Us

Sr. Account Executive (Health & Education) *Promoted from Regional Account Executive (West Hollywood)*Promoted from General Assignment Rep (San Gab. & Inland Empire)Partnered with agencies, national & regional brands, college institutions and SMB’s to provide complete print and digital solutions (e.g., newspaper, display, magazine placements, direct mail and flyers/ inserts). -Develop omnichannel media campaigns: grew existing accounts, built pipeline, managed sales cycle, closed new business.Top Accomplishments:Promoted to Senior Account Executive- (Health and Education): Contracted new agencies, local colleges and national advertisers (e.g., Los Angeles Community College District, Abraham Lincoln University, DeVry, and Saint John's Health Center).Designed and proposed strategic omnichannel multimedia plans for subsidiary clients like Victory Furniture.Tasked with new client acquisition (new clients signed: Los Angeles Community College District, Abraham Lincoln University, DeVry, and Saint John's Health Center).Developed a down territory (increased sales by +45%). Developed Incremental revenue plans for Erica Courtney, George Smith and Pepperdine University.

Bachelor Degree In Science, Advertising

Bachelor Of Science - Bs, Business Mgt.