Vice President Of Multichannel Marketing
Bloomington, Illinois, Us
Align people, processes and technology to support marketing initiatives and improve effectiveness of catalog, internet and retail sales.Marketing Department Manager:* Assemble marketing budget and track all marketing expenses.* Oversee online/offline marketing vendors and advertising outlets.* Implement and track channel attribution.* Analyze all campaign and product contribution.Merchandising & Brand Manager:* Test, review, develop, and select products for inclusion into product portfolio.* Optimize product offering using multichannel sales and marketing analysis.* Align proprietary product identity and presentation with brand standards.* Evaluate product category performance.* Design and direct competitive pricing analysis on key proprietary products.Marketing Resources & Promotions Manager:* Kiefer.com & Online:- Manage production, promotion, and content of ecommerce website.- Manage web developer sourcing, design, and launches for three ecommerce websites.- Plan and optimize site navigation structure.- Specify new functionality and manage developer implementation.- Implement and plan strategic use of ecommerce tools and analytics.- Direct Social and SEM vendors.- Implement and oversee third party sales (Ebay and Amazon).* Catalog:- Manage production, circulation, and content of direct mail catalog with twelve annual drops and 3M annual circulation.- Negotiate printer contracts and direct circulation planning consultants.- Create strategy and technical methodology for catalog square inch analysis.* Create and plan multichannel promotions, contests, and special offers to drive demand, eliminate excess inventory, and engage/retain customers.* Oversee and direct all marketing creative.* Direct semi-annual photo shoots.* Deploy collaborative project management tools to track, organize, and accelerate production of online and offline marketing materials.* Develop product marketing plans.Product & Editorial Copywriter