Grow online sales and digital marketing initiatives.Special Projects:* Launch and administer Sugar CRM and Google Apps.* Create goals and requirements for design/build relaunch of company lead acquisition and ecommerce websites. * Administer Magento, Wordpress, and ASP.net platforms.* Elevate email marketing program to list handling and mobile audience best practices.

Helping to further Bend Swim Club's mission.

Align people, processes and technology to continue revenue growth and optimization of online marketing and ecommerce initiatives.Special Projects:* Developed and launched Google Wildfire Sweepstakes multichannel campaigns. * Revamped Kiefer's content marketing strategy and content library.* Introduced Kiefer products to Amazon Vendor Central and Amazon Seller Central.* Managed redesign of www.kiefer.com.* Designed, specified, and managed development and implementation of new functionality for Kiefer.com users.* Launched www.HalfpriceSwimwear.com (Shopify) & www.GetFastWater.com (Wordpress).Created and implemented online marketing strategy.* Created, edited, and launch branded video content.

Align people, processes and technology to support marketing initiatives and improve effectiveness of catalog, internet and retail sales.Marketing Department Manager:* Assemble marketing budget and track all marketing expenses.* Oversee online/offline marketing vendors and advertising outlets.* Implement and track channel attribution.* Analyze all campaign and product contribution.Merchandising & Brand Manager:* Test, review, develop, and select products for inclusion into product portfolio.* Optimize product offering using multichannel sales and marketing analysis.* Align proprietary product identity and presentation with brand standards.* Evaluate product category performance.* Design and direct competitive pricing analysis on key proprietary products.Marketing Resources & Promotions Manager:* Kiefer.com & Online:- Manage production, promotion, and content of ecommerce website.- Manage web developer sourcing, design, and launches for three ecommerce websites.- Plan and optimize site navigation structure.- Specify new functionality and manage developer implementation.- Implement and plan strategic use of ecommerce tools and analytics.- Direct Social and SEM vendors.- Implement and oversee third party sales (Ebay and Amazon).* Catalog:- Manage production, circulation, and content of direct mail catalog with twelve annual drops and 3M annual circulation.- Negotiate printer contracts and direct circulation planning consultants.- Create strategy and technical methodology for catalog square inch analysis.* Create and plan multichannel promotions, contests, and special offers to drive demand, eliminate excess inventory, and engage/retain customers.* Oversee and direct all marketing creative.* Direct semi-annual photo shoots.* Deploy collaborative project management tools to track, organize, and accelerate production of online and offline marketing materials.* Develop product marketing plans.Product & Editorial Copywriter