Robin Koval Email & Phone Number

Robin Koval is an entrepreneur and founder, former chief executive officer, public health champion, brand strategist, marketing and communications expert, board director, and best-selling author. Robin has a proven track record as a creative visionary and savvy business operator with an exceptional ability to navigate complex business landscapes and drive organizational and financial success. Robin is decisive and passionate about standards of excellence and ethics in the workplace. She has comprehensive knowledge of corporate governance principles and best practices, navigating board by-laws, recruiting and developing board members, and compensation best practices, change management and strategic planning. Among other organizations, Robin serves as a director for Tobacco Free Portfolios and the Better Business Bureau Wise Giving Alliance.Robin served as CEO of Truth Initiative through 2024. Truth Initiative is the largest nonprofit public health organization dedicated to achieving a culture where all young people reject smoking, vaping, and nicotine. In this role, she combined her brand strategy expertise, deep-rooted passion for public health, and executive leadership skills to drive a comprehensive planning, restructuring, and rebranding effort. She successfully introduced multiple revenue generating product streams and was instrumental in reducing the youth smoking rate to an historic low of less than 2%. Prior to her role in public health, Robin was a leader in advertising, communication and marketing. She was the co-founder and CEO of the Kaplan Thaler Group and later Publicis Kaplan Thaler, where she grew the company from a fledgling start-up to a billion-dollar advertising agency. She was responsible for creating memorable campaigns for clients including Aflac, Procter & Gamble, Pfizer, U.S. Bank, and many others.Robin has authored four bestselling books with coauthor and former business partner Linda Kaplan Thaler. A sought-after expert on advertising, media, youth culture and public health issues, Robin has appeared regularly across all media channels. She regularly contributes commentary for numerous outlets and speaks to business, government, media, community and lifestyle audiences at conferences around the world.

Listed skills include Advertising, Marketing, Integrated Marketing, Digital Marketing, and 19 others.