Candidly was founded in 2016 to flip the script on what it means to plan, borrow, repay, and save for college. Today, we’re the category leader with the market’s most comprehensive AI-driven student debt and savings optimization platform and partner with hundreds of top employers, financial institutions, and retirement record keepers, positioning Candidly to serve 1 in 5 working Americans.

Create and execute B2B marketing strategy to build sales pipeline and activate existing partnerships. Includes CRM strategy to grow and nurture leads, developing marketing messaging, event planning, and creation of sales enablement materials.

Drive business growth by examining and designing each touchpoint across the consumer journey and identifying key marketing levers and programs to unlock growth.

•Led team in creating a customer lifecycle management approach across touch points and channels to increase user engagement and monetization across the Yahoo! Network•Managed email marketing team tasked with using Yahoo!’s marketing automation platform (Selligent/Strongview) and rich database to build email campaigns and triggered communications to drive user acquisition, engagement, and retention. Such campaigns included product launch messages, user lifecycle communications, and new user welcome programs for Yahoo! Sports, Yahoo! Mail, Yahoo! News and Yahoo! Finance•Developed and managed audience segmentation strategies based on customer insights•Responsible for providing campaign recap reporting, learnings, and measuring the impact of email programs against KPIs•Managed vendor relationships as it related to marketing automation systems and responsible for integrating CRM capabilities and tools across marketing department

*Provided strategic planning, analysis, budgeting, reporting and measurement of KPIs for over 300 B2B, B2C and corporate events per year*Managed team of six that developed event attendee acquisition plans, integration of automated systems (Salesforce/Aprimo/Jiffle), data base/list management, attendee retention efforts, revenue tracking plans, analytic reporting/QBRs

•Created business and marketing plan for formation of the Mobile Trade Marketing team that included research initiatives, case studies, agency/advertisers events, and online/offline trade advertising campaigns •Developed integrated marketing programs with mobile partners, including Sprint, Motorola,T-Mobile, AT&T, that drove awareness and trial of Y! Mobile products via email marketing and on device placements•Developed programs, strategies, events to encourage existing Yahoo network advertisers to shift ad dollars to mobile advertising

•Supervised team responsible for developing and executing promotional programs designed to drive business unit referrals and order/subscription goals and partnered with sales team to drive ad based revenue programs•Responsible for the management of all Yahoo! Personals partnerships including, About.com, Boston.com, Reunion, and classmates.com

•Managed acquisition and retention programs through integrated marketing channels (SEO, SEM, email marketing, on network display ads) to maintain positive ROI levels •Created business models and forecasts for property level traffic and revenue projections, potential acquisitions and content initiatives for Yahoo! News•Oversaw advertising agency relationship for assigned Yahoo! business units, ensure advertising budget and inventory allocations are optimized for each campaign

•Chief advocate and account manager of Yahoo’s partnership with Philips Electronics tasked with managing and executing against the integration of Yahoo! services onto internet enabled electronic devices•Developed, managed and optimized online media campaigns and co-branded marketing programs to help develop the digital home category•Managed Yahoo!’s alliance partnership with eBay working with numerous cross-company product development teams to integrate eBay tools, feeds and content across the Yahoo! network

•Supervised account teams that managed Yahoo!’s largest partnerships; Partners included AT&T Wireless, Sony Pictures, Philips Electronics, and Sprint totaling over $35M in revenue•Responsible for analyzing marketing and media performance; identifying incremental revenue opportunities; developing solution oriented programs to manage, retain and grow partnerships

•Responsible for creating the account management program for the launch of FIFAworldcup.com, the official website for the 2002 FIFA World Cup, that generated over 2 billion page views, drew in over $12M in revenue from 45 multinational advertisers, and was produced in 7 languages•Developed and executed online marketing strategies, promotions, procedures, and project plans•Took lead role in managing and renewing site sponsorships with companies such as Anheuser-Busch, McDonald’s, MasterCard, and Adidas

•Managed the marketing partnerships between Broadband Sports, a leading internet sports content provider, and AOL and DIRECTV. •Led the development, distribution and launch of athlete and team content through strategic partner platforms and programming channels

•Managed functional teams and departmental budgets for Advertising/Creative Services, Special Events, Sponsor Servicing, Grassroots Marketing, Licensing, and Opening and Closing Ceremonies•Identified brand strategy and developed comprehensive marketing communication program to target markets•Supervised design process and creative team that developed the event logo, mascot, and official game ball•Partnered with sales team to package and sell sponsorship programs

•Managed account team responsible for implementing major corporate sponsorships at the league level including Anheuser-Busch, Pepsi, Kellogg’s, MasterCard and Nike. •Identified integrated marketing programs designed to maximize sponsorship exposure and drive incremental revenue opportunities for the league

•Served as liaison between Organizing Committee and World Cup event sponsors focused on fulfilling contractual sponsorship agreements and coordinating special events. Event sponsors included Coca-Cola, Adidas, Gillette, and McDonald’s

•Designed corporate sales collateral materials for men’s professional indoor soccer team and generated editorial content for team game day program