Robin Bass Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

- Lead Amazon sales team and Seattle office for all Kraft Heinz products- Collaborate with Amazon and KHC to build joint value across sales and eCommerce marketing

Chicago, Il, Us

Sales and Business Development leader for $4 Bn Meals and Frozen Portfolio:- Kraft Mac & Cheese- Velveeta Shells & Cheese- Classico Pasta Sauce- Stove Top Stuffing- Ore Ida Frozen Potatoes- Bagel Bites- Delimex- TGIF Frozen Appetizers- Devour- Smart Ones- Boca Burgers

Chicago, Il, Us

Head of HQ sales for $2 Bn Snacking Portfolio: - Lunchables- Planters- P3 Portable Protein Packs- Oscar Mayer Naturals Plates- Kraft and Polly-O String Cheese- Cracker Barrel Snacking Cheese

Chicago, Il, Us

- Heinz Ketchup, Mustard, BBQ Sauce, Relish, Pickles- Grey Poupon- Kraft BBQ Sauce- Bull's Eye BBQ SauceLed a team managing a portfolio of market leader, challenger, and new brands across condiment category. Scope includes PnL management, customer sell-in, media planning and execution, forecasting and supply chain collaboration, and new product development.

Chicago, Il, Us

Deerfield, Il, Us

- Led the development of customer-driven category strategies by working with Category Managers and merchandising cross-functional teams- Leveraged market research and customer data to identify opportunities for profitable growth at the category and merchandising division levels- Synthesized data from financial, customer, market, and operational sources to track progress against the Retail Products strategy

Deerfield, Il, Us

- Developed 5-year omni-channel growth strategy for product category within Health and Wellness- Worked with OTC Drug merchandising team and vendor to implement nationwide in-store test

Boston, Massachusetts, Us

Strategic Offsites Group is a boutique consulting firm that specializes in strategy development and large-scale corporate transformation. We work across multiple industries and use large and small scale offsite meetings to generate innovative ideas, obtain executive alignment, and improve strategy implementation.Selected Projects:- Medical Specialty Transformation: Worked with medical association and physician members to conduct market research, generate recommendations for healthcare practices, and implement programs to help physicians adapt to economic and technological changes in their field- Internal Strategy Review System: Designed process and tools for a non-profit organization to regularly measure and review performance against key goals. Worked with CEO and executive team to implement the program across all business units- Merchandising Process Redesign: Mapped and improved eCommerce merchandising process for luxury retailer, resulting in faster updates and reduced photography costs- Global Leadership Meetings: Planned and executed global leadership meetings in industries ranging from healthcare, to energy, to consumer products. Meetings ranged from 60 – 200 attendees and often covered new strategy rollouts, leadership development, and employee surveys

Boston, Massachusetts, Us

New York, New York, Us

Newark, Nj, Us

Master Of Business Administration (Mba); Master Of Engineering Management (Mem)

B.Sc., Management, Information Systems