Robin Lanier Email & Phone Number

Served as a highly successful company spokesperson resulting in positive media relations and garnered coverage in local media. Major focus included advertising, public relations, promotions and soliciting of corporate sponsorships. Also set budgets, manage capital, form partnerships, and hires a team to implement activities accordingly.•Developed and implemented the first annual 2-day city-wide cultural fest showcasing 40 musicians, restaurants, government, corporations, healthcare professionals, entrepreneurs and educators.•Successfully implemented a pilot for a potential city-wide fundraiser for non-profits.

Recruited, motivated, and trained over 75 women in sales, marketing, merchandising, presentation, customer service, and leadership skills. •Honors Club recognition was achieved for leadership. •Awarded 2 career cars for outstanding performance in sales, leadership and recruiting.

•Lead and established the first marketing department in the Southeast region covering 16 counties. •Directed strategic marketing, planning, and implementation for business development, growth and retention in an emerging new market.

Lead the implementation and support of a nationwide teleconference and Unified messaging system. Managed company communications, database management support, and monthly billing. •Developed the national implementation plan that was rolled out to 120 locations. •Created and executed communications strategies, marketing design, collateral, and training plans which included customized step-by-step manuals and help desk/support line.

Department developed award-winning comprehensive national business-to-business marketing campaigns. •Established objectives, designs, telemarketing, lead management strategies, and campaign evaluation. •Implemented market research, market data analysis and segmentation. •Developed local and national trade shows, executive presentations, and training seminars.

Mba, Business Administration

Bachelors, Marketing

Activities and Societies: Alpha Kappa Alpha Sorority, Inc. Alpha Kappa Mu National Honor Society Delta Sigma Pi Business Fraternity