Robin Lanier Email & Phone Number

• Served as a highly successful company spokesperson resulting in positive media relations and garnered coverage in local media. Major focus included advertising, public relations, promotions and soliciting of corporate.
• Developed and implemented the first annual 2-day city-wide cultural fest showcasing 40 musicians, restaurants, government, corporations, healthcare professionals, entrepreneurs and educators.
• Successfully implemented a pilot for a potential city-wide fundraiser for non-profits.

• Recruited, motivated, and trained over 75 women in sales, marketing, merchandising, presentation, customer service, and leadership skills.
• Honors Club recognition was achieved for leadership.
• Awarded 2 career cars for outstanding performance in sales, leadership and recruiting.

• Lead and established the first marketing department in the Southeast region covering 16 counties.
• Directed strategic marketing, planning, and implementation for business development, growth and retention in an emerging new market.

• Lead the implementation and support of a nationwide teleconference and Unified messaging system. Managed company communications, database management support, and monthly billing.
• Developed the national implementation plan that was rolled out to 120 locations.
• Created and executed communications strategies, marketing design, collateral, and training plans which included customized step-by-step manuals and help desk/support line.

• Department developed award-winning comprehensive national business-to-business marketing campaigns.
• Established objectives, designs, telemarketing, lead management strategies, and campaign evaluation.
• Implemented market research, market data analysis and segmentation.
• Developed local and national trade shows, executive presentations, and training seminars.

Mba, Business Administration

Bachelors, Marketing

Activities and Societies: Alpha Kappa Alpha Sorority, Inc. Alpha Kappa Mu National Honor Society Delta Sigma Pi Business Fraternity