Financial & Budget Management Consistently exceeded sales dollars by an average of 10%, while increasing gross profit dollars of 4% with 1% expense reduction. Worked with multiple key customers to grow department sales by over 80% in first year and subsequent years in double digits. Revamped Department’s Sales and Merchandise go-to-market strategy, resulting in a 27% sales increase over previous year. Oversaw three annual Regional Expo budgets, generating $22 million in annual sales with expense budget of $300,000. This led to a national event in 2014. Managed regional media expenditures of $20 million, generating retail sales of $2-4 billion annually. Department & Personnel Management Restructured all aspects of two SuperValu departments including staff/role realignment, processes and procedures, and positive culture change. Efforts resulted in improved department stability, staff performance, a cohesive team environment with year over year budget attainment. Developed promotional programs with staff and vendors/brokers to increase retail sales and gross profits.  Initiated and implemented ongoing cross training and recognition programs, resulting in 6 staff promotions and enhanced team morale.Project Management & Process Improvements Effectively managed and led major regional projects in collaboration with all Product, Professional Services, Marketing, and Finance departments. Achieved increased sales and strengthened customer relationships. Created and implemented a Vendor Advisory Board, resulting in improved communication processes and relationships. As team leader, revitalized Private Brand product sales efforts by reengaging employees, retailers and consumer’s through creative tactics.Director of Bakery/Deli 2009 to 2014Director of Advertising 2005 - 2009Senior Category Merchandiser/Category Merchandiser 1999 - 2005Promotion Manager 1997 - 1999

Worked closely with assigned units to ensure accuracy and timeliness of information received, supervising a four-person team of data analysts.Certificate of Achievement for "exceptional performance of duty...devotion to duty and superior knowledge."