All things Salesforce Strategic Events, including Tableau Conference and Dreamforce!

I established and led the global Enterprise focused event program, as well as the talented team that delivers global event marketing programming, including annual PayPal C360 customer events, presence at marquee industry gatherings, VIP hospitality engagements, and internal SKO and President’s Club events. Ownership of global strategic and operational planning, as well as collaboration with senior executives to create/deliver impactful and scalable programming that increases customer engagement, builds brand awareness, and fuels future revenue opportunities.

Event Lead for various customer events, including Google Cloud Next, Google’s largest conference for 40K+ enterprise customers and partners, as well as Next OnAir, its digital transformation during COVID-19. Oversaw program operations and execution company press moments, product launches, third party customer and partner sponsorships, and CEO-focused digital event campaigns.Oversaw the CXO Engagement Program and Luminary Speaker Library, designing a program framework and operationalization model for top tier prospects that are digitally engaging, cost-effective, and support the relationship building, pipeline development, and deal acceleration efforts of regional and local markets.

Oversaw program development and execution of customer moments for developer communities, including industry leadership engagements and product-specific experiences that created positive perception, expanded reach, and increased partner investment in the Google Play platformExecuted Google Play’s annual event engagement plan for Google I/O, providing networking and business development opportunities for 600+ VIP partners across eight product areasLed product activations and developer custom engagements at CES and SXSW, creating an exclusive “Google Playhouse” program model for top clients and prospects, featuring 18 “Snack and Chat” sessions with platform experts, 22 personalized product demos, and 50+ customer networking opportunities (Zenith Talent @ Google)

Managed the production and execution of various tentpole events, product launches, and executive gatherings on behalf of client partners.

Program lead for annual virtual conference, “The Way Forward”, providing programming for institutional, retail, and ETF investors. Oversaw the development of all live and on-demand virtual event experiences and environments, managed event agenda, call for content schedule, and rubric for review committee. Led prospectus sponsorship tiering model and call for sponsors programs.

Appointed by senior management to create and implement the strategic event marketing plan for the West Coast team, fueling pipeline and deal acceleration efforts through targeted events, breakout sessions, and program-specific collateral. Oversaw 3 person team and execution of 200+ live events for top 10% of key accounts nationwide, increasing team performance by an average of 10% over goal, capturing roughly $1.5M in new business, and achieving 109% of 2012 personal sales goal.

Identified event and attendee experience goals, implemented target recruitment plans, and developed messaging across six product verticals. Executed product roadshow consisting of 22 events in 16 cities, increasing the company’s visibility by 16% in non-traditional markets through strategic speaking engagements and audience-specific collateral. Managed event budgets of $1M+ with ~2.5x return on investment and securing 22% overall cost savings for the department.

I was responsible for the logistical planning & day-of event management of 25+ large scale corporate events & social gatherings. Coordinated with multiple vendors & managed day onsite event staff of 15+ individuals. Facilitated vendor agreements on the clients’ behalf, ensuring contracts met client preferences & budgetary limits. I also spearheaded corporate business development efforts by leading inaugural Open House for business leaders and building local event venue website to drive traffic to company website.

Assisted internationally recognized event designer in the development & execution of multi-million dollar celebrity events, business development gatherings & non-profit fundraisers. Identified & secured essential vendor relationships & design elements that met customer preferences & budgetary restrictions.