Robin Lomax Email & Phone Number

Buford, GA, US

US

Atlanta, GA, US

• Responsible for the design implementation and execution of field marketing campaigns for 48 Moe’s Southwest Grills.
• Recommended innovative and creative marketing approaches to increase store traffic, comp sales and average receipt totals.
• Developed field marketing programs such as Sterling’s Spirit Night Program, In-Person B2B Marketing, Kids Eat Free Program, Toys for Toys campaign.
• Monitored field marketing programs regularly to evaluate efficiency and effectiveness.
• Acted as primary contact to Directors of Operations, District Managers & General Managers on planning, budgeting, implementing local store sponsorships/partnerships.
• Monitored and recommended market techniques and tactics based on changing business demands.

Atlanta, GA, US

Henderson, Nevada, US

• Developed strategic and tactical regional and local marketing plans.
• Integrated national marketing initiatives to maximize outreach at regional and local level.
• Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
• Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
• Consulted with corporate executives, Regional Partner and Owner Doctors to create marketing initiatives that exceeded new patient goals, retained existing patients and help increase overall office revenue.
• Oversaw marketing event team and completed 40+ events each year.

New York, New York, US

• Achieved significant impact through the successful planning and execution of events and marketing campaigns, resulting in increased product trial, sales growth, and heightened brand awareness for clients.
• Earned special recognition to brainchild innovative campaign ideas as Share a Coke program with Coca-Cola and launch of New Grilled Chicken Sandwich campaign for Chick-fil-A.
• Transitioned Area Marketing Director position to an agency, leveraging the marketing expertise of the agency for improved results..

Atlanta, GA, US

• Acted as liaison between Chick-fil-A, Inc and Atlanta Area Chick-fil-A Owners/Operators to develop regional and market-level initiatives that increased brand awareness and increased revenues. Key Roles and.
• Analyzed market trends and operational goals to create strategic promotional partners and sponsorship opportunities for 136 Chick-fil-A’s Atlanta restaurants.
• Researched, negotiated and implemented promotional sponsorships and media contracts while monitoring costs, timescales and resources to achieve best in class promotions with an annual budget of 5.5 million.
• Worked directly with advertising and marketing agencies to create region specific marketing collateral that served the needs of the region and in keeping with Chick-fil-A’s brand strategy.
• Initiated and created high level sponsorships with Atlanta Braves, Atlanta Falcons and Atlanta Hawks with a focus on creating brand awareness and promotional opportunities such as Chick-fil-A Family Nights with the.
• Provided training and coaching to Restaurant Marketing Managers to help build individual revenue goals and develop strong relationships within their community.