Hey there! I’m Robin, a data geek with 4+ years of experience in turning messy data into meaningful insights. From optimizing marketing campaigns to building predictive models, I use tools like Python, SQL, and machine learning to help businesses make smarter decisions, I love seeing the “aha!” moment when data tells a story.Being an astute data-driven analyst who fell in love with marketing, I strongly believe that data is the key metric to be leveraged for all the business challenges which can focus on customer needs and provide new improved assets in the market.I have prior work experience in sales, product development, and as a business analyst focusing on identifying operational requirements, creating actions and implementation plans, and coordinating with cross-functional teams toward business goals.Now, I’m diving deep into advanced analytics with a Master’s in Business Analytics at UIUC. I’m passionate about turning complex data into stories that drive real business value. Let’s connect if you’re into data, AI, or tech in general!