Robin L. Whitman Email & Phone Number

Huntington Beach, Ca, Us

Huntington Beach, Ca, Us

Compton, Ca, Us

• Marketing & Communications- Creation of communication vehicles, from concept, copywriting, ideation of visuals to final execution: Digital product content, blogs, catalogs, videos, packaging, social media campaigns, emails, press releases, white papers, graphics.• Digital content creation- Management of website, development, architecture, via Wordpress.• Press Release story crafting, writing, execution• Email programs, promotions- Management of audience lists; analysis-driven targeted emails via Mailchimp. Program and subject ideation.• Brand Guardian: Curator of brand images, messages and iconography• Video production- Creation, scriptwriting; vendor management; video editing. • Coordination of outside agencies and vendor partners, selection of print vendors.• Event planning - Coordinate large national trade show, and regional shows.

April 2017 to 2020, Communications Manager: Concepting & creation of collateral, literature, retail tools, and Point-of-Purchase display materials for Home Depot's In-Stock Cabinetry brands, Hampton Bay and Hampton Bay Designer Series. Very high volume printing and complex distribution management to support 1900 retail locations providing spec books, brochures, posters, presentations, monthly newsletter and training collateral.Develop packaging and labeling artwork, and execute national rollout in partnership with engineering and production teams, and external vendors; Creation of web content for the Hampton Bay brand on HomeDepot.com; manage sku performance and update of THD's website thru portal management system, IDM, including all specifications, supply chain and brand messaging. Creation from start to finish, of series of "How-To" videos, including script writing and visual content; project management, hiring/management of video production house, all timelines, budgets and approvals.Support of Sales Events, creating collateral and supplying event display materials and give -aways, as well as creation of training and sales tool handouts. Regular communication to the field sales organization on marketing and merchandising updates and program execution.March 2015- April 2017, Product Manager: Product Management of kitchen cabinetry line sold under the Hampton Bay brand at Home Depot; close collaboration with engineering & production teams to launch new products (oven cabinet, apron-front sink base, refrigerator end panel and bridge cabinet, trash bin base) and finishes (such as Dove Gray rigid thermofoil); authored and produced technical installation documents to accompany new products; managed specifications and testing with Bureau Veritas to ensure KCMA compliance (Kitchen Cabinet Manufacturer's Association). Customer service support and training.

Product line & brand planning; all timelines, marketing materials, packaging, labels, print vendor management, social media and website strategy.Created BOM's, financials, sales tools, videos, how-to's;Launch on new products and collections, creation of new products, brand voice, images and messaging;Driver of internal processes, coordinating production, warehouse, and purchasing teams;Management of Distributor partnerships; write, produce and coordinate bi-monthly newsletter

Brand development; driver of product and promotional strategies, including web site, social media/blog and packaging creation; all branding, messaging for VitalMane.com and it's blog The Mane Line; concepting, ideation and curation of on-line properties, editor/manager; strategic planning for a stable of personal care products now under development. Mobile marketing.

Volunteer trainer and freelance writer.

Us

Co-Managed training for professionals in transition, including program presentations and development of materials.

Director - 2007-2008Merchandising Manager 2003-2007-Directed concept-to-launch phases for key strategic product initiatives.-Expanded and re-defined brand, sourcing exclusive products and development of private label packaging. -Negotiated on all vendor program details with regards to product features, packaging, color, standards of quality, availability, pricing, freight, customer service, and accompanying vendor retail launch deliverables and programs. -Management of Administrative staff-New Store opening team member: managed new store timeline regarding product inventory & purchases, budgets, vendor sources, promotional events.-Created new store product assortment by SKU, coordinated to physical store layout for all new locations.-Managed program execution at retail store level; SPIFFs, contests, direct mail campaigns initiated /developed with vendor resources.-Managed vendor co-operational marketing fund, resulted in annual vendor contributions in excess of $500,000.- Designed and conducted product education trainings; developed all training materials and created support tools for retail associates.-Sourced all catalog content for an award winning print catalog; this included Copywriting and editing.-Managed annual vendor tradeshow, with respect to budgets, logistics and participation/attendance.-Competitive analysis & research of products, and pricing; -Developed high profit margin/performance products, from office furniture to wedge foam products. -Managed Synchronics Counterpoint product SKU database system for all stores nationwide.

Los Angeles, Ca, Us

Internet Project Management consisted of the operations of the 17 Corporate websites, everything from the main site to specialty diet and international sites.-Responsible for creation & launch of 1st Chinese national Herbalife website-Coordinated Cross functional teams including Marketing, Legal, and Nutritional Experts to develop and launch new diet website-Daily management and oversight for real-time updates to corporate websites

Managed all launch elements for new on-screen TV guide service with 5 top Multi-System Operators (MSO or Cable TV providers), including Cox, Time Warner, Media One, Falcon and Marcus Cable.-Developed all MSO consumer launch materials, and managed launch timeline; executed launch & events, including promotional materials and collateral for cable consumers-Project Management of customized product versions, through coordination of in-house engineering and MSO -Customer Service staff training; program design and execution, including creation of demonstrator scripts and technical troubleshooting manual -Coordination of product technical installation at cable headend, and ongoing maintenance oversight-Co-management of all exhibit logistics at annual tradeshows, including CES (Consumer Electronic Show) and national and regional Cable TV shows