Robin Marchant Email & Phone Number

United Kingdom

Boston, Massachusetts, Us

Ottawa, On, Ca

Ottawa, On, Ca

Sydney, Nsw, Au

In Australia alone, 2.3 moments of care are enabled through MedicalDirector's health software every second. That's over 70 million consults and 66 million prescriptions each year. For practices of all types and sizes, MedicalDirector offers a range of tailored software solutions. In my role as Chief Marketing Officer, I am responsible for building the marketing function, team, processes and culture, to ultimately make a positive impact to the growth and success of MedicalDirector, as well as to the 56% market share who use the products every day. My focus is to guide the journey of prospect through their entire buying experience, and through their journey as a happy customer with the goal of being a future advocate. This is achieved by fusing data and insights to understand the customer, defining a clear brand narrative and delivering a brand experience that drives product adoption. None of this can happen without building a high performing marketing team who love what they do, and have the technology and support required to deliver outstanding results by working collaboratively across the business.

Sydney, Nsw, Au

Sydney, New South Wales, Au

Squiz are a global leader in the marketing technology sector, existing to help customers successfully develop and deliver their digital transformation in order to thrive in a digital-first world. Reporting directly to the CEO, as the Global Marketing Director, I was responsible for transforming, building and leading a global, cross-functional marketing team of 10 marketers across 5 countries. My primary responsibility was to generate revenue, increasing sales through successful marketing for the entire organisation using marketing research, product marketing, marketing communications, advertising and public relations.• Increased inbound leads from 1,650 per year to over 8,000 within 18 months• Improved the marketing generated sales pipeline from $1m to $15m, annually, in less than 18 months• Grew the Squiz global ‘share-of-voice’ to 1% globally, from 0.1%, in 12 months against more established market leaders such as Salesforce, Sitecore, Marketo, Accenture and Deloitte• Achieved >1,000% growth in engagement and followers across both LinkedIn and Twitter

Barangaroo, New South Wales, Au

Reporting to the GM Sales & Marketing, my focus as the Head of Marketing was to build and implement a strategy to drive an integrated marketing engine, elevating the brand image to ensure all short and long-term targets were met and ultimately exceeded. With a customer centric approach, I built a marketing organisation that was well recognised and regarded in the sector, through our innovative and disruptive approach to marketing, across a well-established industry.• Generated over $25 million in revenue in 2014 • Grew the marketing contribution to new business sales to 50%• Increased the ROI across all marketing activities to 32x (Revenue) and x8 (Gross Profit)• Invited onto the Global HP Marketing Partner Advisory Board

Barangaroo, New South Wales, Au

Armonk, New York, Ny, Us

Responsible for the strategic planning, program management and stakeholder engagement for the Run Rate program across Australia and New Zealand. My focus was to increase IBM’s ability to reach thousands of midsize businesses through targeted marketing. Key to the role was the management of resellers, agency partners and senior internal project stakeholders.

Chiyoda-Ku, Tokyo, Jp

Responsible for providing the leadership and management of Arkadin’s corporate marketing, global environmental and sustainable competitive advantage. Created and managed the Climate Care Day program, building a long-term successful partnership with WWF (Worldwide Fund for Nature). The initiative was utilised by global customers including Apple, Rolls-Royce, Barclays, UPS and Publicis Groupe and featured in numerous global WWF publications. “When selecting a new conferencing vendor for Publicis Groupe, the key to Arkadin’s successful selection was their Climate Care Day initiative, which we identified as a significant market differentiator” - Procurement Manager.

Chiyoda-Ku, Tokyo, Jp

As the lead marketer in Europe it was my role to develop and implement all marketing strategies and programs across 11 European regions. Supporting the business objectives of continued organic growth and sustainable performance, with year-on-year revenue growth of 40%.

Chiyoda-Ku, Tokyo, Jp

Creation of the UK marketing strategy utilising the full marketing mix with the aid of a small team. This was a new role to the company and it was my responsibility to introduce a marketing strategy that would align itself with the overall sales strategy for the business. Management of joint promotional initiatives whilst managing marketing solutions across digital, direct marketing, PR, media, print and exhibitions.

Alpharetta, Ga, Us

Reporting to the UK General Manager, I was responsible for the management of all corporate UK marketing, online and offline, for one of the world’s largest multimedia technology providers.

Alpharetta, Ga, Us

Prodcut Strategy, Discovering, Developing, Managing, And Marketing Products As A Business

Strategic Marketing Management, Marketing

Ba (Hons), Business Administration With Marketing Communications

Chartered Institute Of Marketing, Professional Diploma Of Marketing