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Marketing leader with a track record of delivering growth across tech start-ups, publicly traded, private equity backed and mature organisations over the last 20+ years. This has been achieved through a combination of strategic marketing, brand, digital, cx, product marketing, demand generation and sales enablement. I focus on building brilliant brand experiences, as I’ve always believed that having a brand with a personality is such an easy way to differentiate from your competition. Customers want more than just great software or a product, they need a transparent and cohesive experience that moves beyond the product. To enable this, my role is to shepherd the journey of a prospect through their entire engagement and buying experience, then through their journey as a customer. The goal is to get people to recommend you, and not just to buy from you. To do all of this you need a great team! I pride myself on building and leading amazing teams that operate with a laser focus on exceeding customer expectations, achieved by hiring really good people and helping them be their best selves.Specialties: Connecting the brand, data, people and processes together - to instil a customer-first culture and drive meaningful experiences for the customer.• Strategic marketing leadership• Global marketing management• Marketing strategy• Executive engagement• Customer experience• Business transformation• Digital transformation• Business scaling • Marketing technology• Sales enablement• Communications• Public speaking• Brand marketing• Growth marketing• Product marketing• Customer acquisition marketing • Outbound marketing• Inbound marketing• Customer retention • Marketing communications• Content marketing • SEO• Marketing analytics• Social media marketing • Conversion rate optimisation• Business development • Budget management• Strategic partnerships• Product development • Product marketing• Web analytics• Partner Marketing
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Senior Marketing Director, EmeaKlaviyoUnited Kingdom
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Senior Marketing Director, ApacKlaviyo May 2024 - PresentBoston, Massachusetts, Us
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FounderSunbray Nov 2023 - Present -
Director Of Marketing, ApacShopify Jan 2022 - May 2024Ottawa, On, Ca -
Head Of Marketing, ApacShopify Jan 2020 - Dec 2021Ottawa, On, Ca
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Chief Marketing OfficerMedicaldirector Jul 2018 - Nov 2019Sydney, Nsw, AuIn Australia alone, 2.3 moments of care are enabled through MedicalDirector's health software every second. That's over 70 million consults and 66 million prescriptions each year. For practices of all types and sizes, MedicalDirector offers a range of tailored software solutions. In my role as Chief Marketing Officer, I am responsible for building the marketing function, team, processes and culture, to ultimately make a positive impact to the growth and success of MedicalDirector, as well as to the 56% market share who use the products every day. My focus is to guide the journey of prospect through their entire buying experience, and through their journey as a happy customer with the goal of being a future advocate. This is achieved by fusing data and insights to understand the customer, defining a clear brand narrative and delivering a brand experience that drives product adoption. None of this can happen without building a high performing marketing team who love what they do, and have the technology and support required to deliver outstanding results by working collaboratively across the business. -
Head Of MarketingMedicaldirector May 2017 - Jun 2018Sydney, Nsw, Au
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Global Marketing DirectorSquiz Jan 2015 - Apr 2017Sydney, New South Wales, AuSquiz are a global leader in the marketing technology sector, existing to help customers successfully develop and deliver their digital transformation in order to thrive in a digital-first world. Reporting directly to the CEO, as the Global Marketing Director, I was responsible for transforming, building and leading a global, cross-functional marketing team of 10 marketers across 5 countries. My primary responsibility was to generate revenue, increasing sales through successful marketing for the entire organisation using marketing research, product marketing, marketing communications, advertising and public relations.• Increased inbound leads from 1,650 per year to over 8,000 within 18 months• Improved the marketing generated sales pipeline from $1m to $15m, annually, in less than 18 months• Grew the Squiz global ‘share-of-voice’ to 1% globally, from 0.1%, in 12 months against more established market leaders such as Salesforce, Sitecore, Marketo, Accenture and Deloitte• Achieved >1,000% growth in engagement and followers across both LinkedIn and Twitter -
Head Of MarketingBrennan It Pty Ltd. Jan 2013 - Jan 2015Barangaroo, New South Wales, AuReporting to the GM Sales & Marketing, my focus as the Head of Marketing was to build and implement a strategy to drive an integrated marketing engine, elevating the brand image to ensure all short and long-term targets were met and ultimately exceeded. With a customer centric approach, I built a marketing organisation that was well recognised and regarded in the sector, through our innovative and disruptive approach to marketing, across a well-established industry.• Generated over $25 million in revenue in 2014 • Grew the marketing contribution to new business sales to 50%• Increased the ROI across all marketing activities to 32x (Revenue) and x8 (Gross Profit)• Invited onto the Global HP Marketing Partner Advisory Board -
National Marketing ManagerBrennan It Pty Ltd. Dec 2010 - Jan 2013Barangaroo, New South Wales, Au
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Advisory Marketing Lead - Run Rate ProgramIbm Aug 2010 - Dec 2010Armonk, New York, Ny, UsResponsible for the strategic planning, program management and stakeholder engagement for the Run Rate program across Australia and New Zealand. My focus was to increase IBM’s ability to reach thousands of midsize businesses through targeted marketing. Key to the role was the management of resellers, agency partners and senior internal project stakeholders. -
Corporate Marketing & Environmental Programme ManagerNtt Jan 2009 - Aug 2010Chiyoda-Ku, Tokyo, JpResponsible for providing the leadership and management of Arkadin’s corporate marketing, global environmental and sustainable competitive advantage. Created and managed the Climate Care Day program, building a long-term successful partnership with WWF (Worldwide Fund for Nature). The initiative was utilised by global customers including Apple, Rolls-Royce, Barclays, UPS and Publicis Groupe and featured in numerous global WWF publications. “When selecting a new conferencing vendor for Publicis Groupe, the key to Arkadin’s successful selection was their Climate Care Day initiative, which we identified as a significant market differentiator” - Procurement Manager. -
European Marketing ManagerNtt Feb 2005 - Jan 2009Chiyoda-Ku, Tokyo, JpAs the lead marketer in Europe it was my role to develop and implement all marketing strategies and programs across 11 European regions. Supporting the business objectives of continued organic growth and sustainable performance, with year-on-year revenue growth of 40%.
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Uk Marketing ManagerNtt Jan 2004 - Jan 2005Chiyoda-Ku, Tokyo, JpCreation of the UK marketing strategy utilising the full marketing mix with the aid of a small team. This was a new role to the company and it was my responsibility to introduce a marketing strategy that would align itself with the overall sales strategy for the business. Management of joint promotional initiatives whilst managing marketing solutions across digital, direct marketing, PR, media, print and exhibitions.
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Uk Marketing ManagerPgi Mar 2001 - Dec 2004Alpharetta, Ga, UsReporting to the UK General Manager, I was responsible for the management of all corporate UK marketing, online and offline, for one of the world’s largest multimedia technology providers. -
Uk Marketing CoordinatorPgi Sep 1999 - Feb 2001Alpharetta, Ga, Us
Robin Marchant Skills
Robin Marchant Education Details
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Kellogg Executive EducationAnd Marketing Products As A Business -
Harvard Business SchoolMarketing
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University Of NorthamptonBusiness Administration With Marketing Communications
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London Metropolitan UniversityProfessional Diploma Of Marketing
Frequently Asked Questions about Robin Marchant
What company does Robin Marchant work for?
Robin Marchant works for Klaviyo
What is Robin Marchant's role at the current company?
Robin Marchant's current role is Senior Marketing Director, EMEA.
What is Robin Marchant's email address?
Robin Marchant's email address is ro****@****ail.com
What is Robin Marchant's direct phone number?
Robin Marchant's direct phone number is +614506*****
What schools did Robin Marchant attend?
Robin Marchant attended Kellogg Executive Education, Harvard Business School, University Of Northampton, London Metropolitan University.
What skills is Robin Marchant known for?
Robin Marchant has skills like Lead Generation, Strategy, Business Development, Marketing Strategy, Management, Direct Marketing, Marketing, Marketing Management, Solution Selling, Account Management, Team Management, Crm.
Who are Robin Marchant's colleagues?
Robin Marchant's colleagues are Flavia D'urso, Jack Foster, Keefe Gitto, Aitana Congost, Kate Winick, David Lustig, Sophia Iffland.
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