Robin Barry Email & Phone Number

Milwaukee, WI, US

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

-Serve on the Field Meeting Leadership Team and contribute to the development of NM's overall experience strategy for Regional (3500 attendees/meeting) and Annual Meetings (15,000 attendees).-Lead the strategy, creative and content development for General Sessions which includes executive, financial advisor and keynote speeches along with salesforce.

Greater Milwaukee Area

-Lead the development of integrated communications strategies in support of the company’s strategic priorities, change initiatives and client business objectives. -Consult with business partners regarding their business and communication objectives and advise on communication approaches with awareness of audiences, channels, and timing. -Provide executive.

Aurora Medical Center In Summit

• Manage staff of 40 patient access representatives and hospital chaplain responsible for patient and visitor relations.
• Support hospital communications needs including creating newsletter and organizing engagement activities. Consulted on effective signage and wayfinding throughout the new hospital.
• Network with community-based organizations to build relationships and establish the new hospital as a vital part of the community including serving on committees, hosting educational activities and special events.
• Develop volunteer and spiritual care programs for new medical center including pet therapy, compassionate companions, and patient ambassadors/advocates.
• As a member of hospital leadership team, serve on the Crisis Communication, Performance Improvement, and Compliance committees.
• Co-chair Aurora Partnership Campaign Committee for medical center.

• Consult with business partners regarding their internal communication needs, advise on effective communication approaches, and develop integrated plans.
• Track communication metrics and analyze employee engagement feedback through focus groups, surveys and other data.
• Support Vice President of Nursing through creation of talking points, developing communication plans that supported several key change management initiatives, and identifying recognition opportunities (awards and.
• Planned annual strategic planning retreat for nursing leadership.
• Created monthly Nursing newsletter (circulation 7,000), Nursing annual report and annual strategic plan.

• Oversee the transition of intranet content management from Information Services to Web Communications including the conversion of 150+ sites to a new content management tool.
• Collaborate on the development of a new company news page and related company newsletters (circulation 30,000).
• Serve as a single point of contact for the Aurora’s intranet and leverage the intranet to support system, regional and business unit objectives.
• Develop training program for intranet/site authors on how to use content management system, effectively organize website content, and apply brand and style guidelines.
• Evaluate the effectiveness of the intranet through conducting usability studies and analyze usage trends.

• Accountable for building out newly created role/department which coincided with significant change and restructuring within the organization.
• Accountable for external and internal communications including serving as primary contact for media and writing all press releases, newsletters, website content, collateral materials and fundraising campaign materials.
• Assist in the solicitation in major gifts and business sponsorships with the Executive Director and Board of Directors.
• Responsible for building relationships throughout the community and partnering with organizations to provide pet therapy, foster care, volunteer opportunities and education programs.
• Supervised volunteer coordinator and staff responsible for educational outreach and training programs.
• Research, write and develop grant proposals.

• Lead org-wide marketing effectiveness team responsible for promoting collaborative marketing campaigns across product lines and improving marketing results through identifying best practices (resulted in the creation.
• Develop integrated marketing plans promoting member benefits, training and publications to healthcare professionals.
• Assist in the research and development of new member benefits and product offerings for the healthcare market including books, training seminars, certifications, and conferences.
• Develop content, publish and promote monthly healthcare eNewsletter (circulation of 5,000).
• Collaborated on ASQ’s rebranding project including research, developing new logo, brand identity, style guide, and image campaign.
• Served as a subject matter expert on website redesign initiative by providing guidance and content focused on new market-driven focus for content management and audience targeting.

• Develop/execute marketing campaign for the World Conference on Quality and Improvement (WCQI), ASQ’s annual international conference, including overseeing the creation of the conference web site, on-line promotions.
• Coordinate campaigns promoting new book releases including writing back cover copy and marketing books via on-line bookstore, amazon.com and Quality Press eNewsletter.
• Lead org-wide team that developed eMarketing policies and guidelines including the creation of new eNewsletters.
• Write/edit weekly member eNewsletter (circulation of 60,000) and monthly customer eNewsletter (circulation of 40,000).
• Track and analyze email/web site statistics for all on-line marketing campaigns.

• Coordinate research projects including annual customer satisfaction survey, member loyalty research, and event/program evaluations.
• Conduct competitive intelligence/research for ASQ leadership, Board of Directors and Strategic Planning Committee.
• Responsible for selecting the appropriate research methodology, identifying project resources, and providing analysis for key organizational initiatives based on business partner’s objectives.
• Develop or assist with the development of the surveys, questionnaires, and moderator guides for focus groups.
• Provide reports that summarized finding and made high level recommendations to internal business partners.
• Develop content targeted to members and consumers about quality tools and concepts for ASQ web site based on research, training initiatives and new product launches.

• Maintain relationships with local media outlets and key trade publication journalists.
• Partner with external PR agency on national media relations.
• Oversee annual Summerfest sponsorship (stage and retail area during the festival).
• Serve as the main liaison for community-based organizations seeking donations from Koss Foundation including overseeing donation request application and review process.
• Plan annual shareholder, board meetings and new product launch events.
• Accountable for writing press releases and other internal and external communications including monthly employee newsletters, board documents, and website content.

• Support the client the campaign-building process from client communications, project management, and budgeting.
• Accountable for all aspects of the delivery of work to the client projects including sourcing writing, design, printing, direct mail and telemarketing resources.
• Responsible for tracking and reporting results/metrics.

Master Of Library & Information Science (Mlis), Information Science/Studies

Bachelor Of Arts, Business Management & Professional Communications

Education record