Robin Barry Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

-Serve on the Field Meeting Leadership Team and contribute to the development of NM's overall experience strategy for Regional (3500 attendees/meeting) and Annual Meetings (15,000 attendees).-Lead the strategy, creative and content development for General Sessions which includes executive, financial advisor and keynote speeches along with salesforce recognition. -Focus on delivering events that drive a deep connection to NM’s mission and culture through storytelling and creating engaging experiences.-Develop and execute our communications strategy to promote large field events using a multi-channel approach.-Consult across the organization sharing best practices for live and virtual events for our field and employee audiences.

Greater Milwaukee Area

-Lead the development of integrated communications strategies in support of the company’s strategic priorities, change initiatives and client business objectives. -Consult with business partners regarding their business and communication objectives and advise on communication approaches with awareness of audiences, channels, and timing. -Provide executive communication support including producing content for Regional and Annual Meetings.-Provide editorial direction and develop content for field communications channels including Columns (monthly magazine), LINKnet News (daily news website) and live tweeting during Regional and Annual Meetings.

Aurora Medical Center In Summit

• Manage staff of 40 patient access representatives and hospital chaplain responsible for patient and visitor relations. • Support hospital communications needs including creating newsletter and organizing engagement activities. Consulted on effective signage and wayfinding throughout the new hospital.• Network with community-based organizations to build relationships and establish the new hospital as a vital part of the community including serving on committees, hosting educational activities and special events. • Develop volunteer and spiritual care programs for new medical center including pet therapy, compassionate companions, and patient ambassadors/advocates. • As a member of hospital leadership team, serve on the Crisis Communication, Performance Improvement, and Compliance committees.• Co-chair Aurora Partnership Campaign Committee for medical center.

• Consult with business partners regarding their internal communication needs, advise on effective communication approaches, and develop integrated plans.• Track communication metrics and analyze employee engagement feedback through focus groups, surveys and other data.• Support Vice President of Nursing through creation of talking points, developing communication plans that supported several key change management initiatives, and identifying recognition opportunities (awards and events).• Planned annual strategic planning retreat for nursing leadership.• Created monthly Nursing newsletter (circulation 7,000), Nursing annual report and annual strategic plan.

• Oversee the transition of intranet content management from Information Services to Web Communications including the conversion of 150+ sites to a new content management tool.• Collaborate on the development of a new company news page and related company newsletters (circulation 30,000).• Serve as a single point of contact for the Aurora’s intranet and leverage the intranet to support system, regional and business unit objectives.• Develop training program for intranet/site authors on how to use content management system, effectively organize website content, and apply brand and style guidelines. • Evaluate the effectiveness of the intranet through conducting usability studies and analyze usage trends.

• Accountable for building out newly created role/department which coincided with significant change and restructuring within the organization.• Accountable for external and internal communications including serving as primary contact for media and writing all press releases, newsletters, website content, collateral materials and fundraising campaign materials.• Assist in the solicitation in major gifts and business sponsorships with the Executive Director and Board of Directors.• Responsible for building relationships throughout the community and partnering with organizations to provide pet therapy, foster care, volunteer opportunities and education programs.• Supervised volunteer coordinator and staff responsible for educational outreach and training programs. • Research, write and develop grant proposals.• Serve as a staff liaison to volunteer run event committees and shelter’s new building capital campaign committee.

• Lead org-wide marketing effectiveness team responsible for promoting collaborative marketing campaigns across product lines and improving marketing results through identifying best practices (resulted in the creation of a centralized marketing department).• Develop integrated marketing plans promoting member benefits, training and publications to healthcare professionals.• Assist in the research and development of new member benefits and product offerings for the healthcare market including books, training seminars, certifications, and conferences.• Develop content, publish and promote monthly healthcare eNewsletter (circulation of 5,000).• Collaborated on ASQ’s rebranding project including research, developing new logo, brand identity, style guide, and image campaign.• Served as a subject matter expert on website redesign initiative by providing guidance and content focused on new market-driven focus for content management and audience targeting.

• Develop/execute marketing campaign for the World Conference on Quality and Improvement (WCQI), ASQ’s annual international conference, including overseeing the creation of the conference web site, on-line promotions, and print/email campaigns (resulted in a 42% increase in attendance for 2004).• Coordinate campaigns promoting new book releases including writing back cover copy and marketing books via on-line bookstore, amazon.com and Quality Press eNewsletter. • Lead org-wide team that developed eMarketing policies and guidelines including the creation of new eNewsletters. • Write/edit weekly member eNewsletter (circulation of 60,000) and monthly customer eNewsletter (circulation of 40,000).• Track and analyze email/web site statistics for all on-line marketing campaigns.

• Coordinate research projects including annual customer satisfaction survey, member loyalty research, and event/program evaluations.• Conduct competitive intelligence/research for ASQ leadership, Board of Directors and Strategic Planning Committee.• Responsible for selecting the appropriate research methodology, identifying project resources, and providing analysis for key organizational initiatives based on business partner’s objectives.• Develop or assist with the development of the surveys, questionnaires, and moderator guides for focus groups. • Provide reports that summarized finding and made high level recommendations to internal business partners. • Develop content targeted to members and consumers about quality tools and concepts for ASQ web site based on research, training initiatives and new product launches.

• Maintain relationships with local media outlets and key trade publication journalists.• Partner with external PR agency on national media relations. • Oversee annual Summerfest sponsorship (stage and retail area during the festival).• Serve as the main liaison for community-based organizations seeking donations from Koss Foundation including overseeing donation request application and review process.• Plan annual shareholder, board meetings and new product launch events.• Accountable for writing press releases and other internal and external communications including monthly employee newsletters, board documents, and website content.

• Support the client the campaign-building process from client communications, project management, and budgeting.• Accountable for all aspects of the delivery of work to the client projects including sourcing writing, design, printing, direct mail and telemarketing resources. • Responsible for tracking and reporting results/metrics.

Master Of Library & Information Science (Mlis), Information Science/Studies

Bachelor Of Arts, Business Management & Professional Communications

Education record