Robin Mccoy Email & Phone Number

New York, NY, US

New York, United States

New York, United States

Integrated marketing, brand management, social media, influencer partnerships, publicrelations, content creation, product launches, event planning, budget and ROI analysis

Greater New York City Area

• Develop and implement marketing brand strategies to expand market share and contribute to yearly sales growth. Leveraged Elle brand to target growth area in intimate apparel (full-cup demographic), achieving a +37% in.
• Develop and manage geo-targeted online marketing campaigns for Elle Macpherson and Pleasure State to effectively drive brand awareness, customer engagement and increase traffic to social media pages for North American.
• Create and apply annual marketing expenditure and reconcile monthly budget with cost control in mind. One strategy resulted in a 30% reduction in tradeshow expenditures over a 2 year period while still incrementally.
• Liaise with logistics, retailers, creative agencies and international affiliate markets to ensure target project timelines are met for all sales materials and seasonal marketing collateral like POS and GWP. Source.
• Drive media: host press previews, establish relationships with industry luminaries including bloggers and other market influencers as well as strategic product placement through celebrity seeding, television, consumer.
• Create brand awareness for Elle Macpherson Intimates by securing magazine covers, feature interviews and personal appearances for brand spokeswoman. -Introduce men’s and women’s market analysis reports which are.

• Liaise with buyers, credit reps and affiliated parties to ensure processing of non-contractual orders and delivery of goods in a timely manner
• Contributed to 9.5% increase in growth profit for Special Markets in 2006 by researching and facilitating new sales opportunities; responsible for maintaining existing accounts
• Develop sell sheets and special promotions to showcase frontlist & backlist titles
• Run monthly sales reports; compile analysis related to performance of accounts and book titles
• Manage mailings for retail & museum accounts
• Acted as Museum Manager and fulfilled all encompassing responsibilities (position temporarily assigned due to co-worker’s maternity leave)

• Negotiated and implemented trade-base and remainder advertising for marketplace ad space
• Managed advertising requests, guidelines & creative material approval to meet bi-monthly printing deadlines
• Researched and coordinated event participation to increase subscription sales at functions attended by 15K+ people; Green Festival, Wine Country Film Festival &Sun Festival
• Tracked competitive marketplace information- advertising cost, advertising clients & circulation
• Wrote and pitched sponsorship proposals for events; managed promotional calendar
• Oversaw the design & production of the magazine’s display cases for national distribution

• Pitched “Top 50 CEO Golfers” to various media outlets (story picked up by USAToday.com and CNNMoney.com)
• Tracked and maintained press clippings; compiled daily reports of industry news for internal & external offices
• Managed charity donation requests
• Wrote press releases increasing industry and public exposure for Golf Digest and Golf For Women
• Managed award distribution to 3,500 golf courses rated in Golf Digest’s “Best Places to Play”

Ba, Corporate Communications And Business

Digital Marketing

Activities and Societies: SEM, SEO, Google Analytics, Google Ads, Facebook Ads, Paid Search Marketing, Social Media Marketing, Content.