Process engineering & optimization ~ lead generation, qualification, distribution, tracking, attribution and management ~ development of scalable solutions to operational inefficiencies ~ drive automated process improvements within CRM system & across disparate systems ~ build automations using SQL coding based on behavioral triggers ~ adoption of operational and process changesKey focus areas include:• Design end-to-end processes and workflows for enterprise-level users of Salesforce Marketing Cloud and Sales Cloud• Drive user adoption and operationalization of KPMG's Salesforce Platform• Support the website redesign strategy for optimal lead capture and direct integration with Salesforce• Oversee data processing, reporting, and analysis to help drive marketing ROI and sales effectiveness
Listed skills include Event Planning, Management, Microsoft Excel, Microsoft Office, and 28 others.