Robin Gillespie Email & Phone Number

St. Louis, Mo, Us

Saint Louis, Mo, Us

- Created and managed roadmaps for 2 product development teams – one focused on customer retention by improving essential workflows and another overseeing mobile app adoption. Reduced defect volume for the second largest category of support tickets by 40% within 2 months- Built and launched Sherpa’s first microservice in 90 days by deconstructing a larger product initiative into incremental releases. Routinely communicated development progress to stakeholders and worked with product team to determine appropriate sprint commitments- Drove full feature development lifecycle, collaborating with UX and development to draft designs and user stories, continuously refining them from input across departments, all the way to release. Crafted GTM strategies and release notes in close coordination with marketing, sales, and customer support teams- Conducted market and customer research to expose potential opportunities for future product development. Proposed discovery and prioritization practices intended to better align company and product strategy to feature delivery- Established a continuous feedback loop to ensure product market fit by handling recruitment, facilitation, and analysis for customer listening sessions and reviewing customer-submitted ideas and input from a customer success team

St Louis, Missouri, Us

- Developed program increment and sprint plans in collaboration with 4 separate Agile development teams to build a complex annual review tool for 15,000+ branch locations across the US and CanadaLed discussion of requirements with business stakeholders, including legal, compliance, support, and change management. Deconstruct features into stories using INVEST criteria with input from cross-functional teams in business, product, UX, QA and engineering, considering priority and proposed business value- Facilitated Sprint Planning, Backlog Refinement, and Sprint Demos, while participating in daily standup meetings and Sprint Retrospectives for a Scrum team with 10 developers and testers- Collaborated with support and maintenance teams to identify patterns and pain points in customer feedback, accelerating triage and resolution of defects in productionReduced cycle time by creating alignment around delivery and coordinating monthly releases, which includes documenting test and implementation plans, user acceptance testing, scheduling, and overseeing production deployments- Ensured bi-weekly touchpoints with users by planning and facilitating interviews and usability tests, iterating with UX designers and researchers to prototype and test new ideas

Saint Louis, Mo, Us

- Developed and maintained scopes of work, estimations, and project timelines in consultation withtechnical leads to meet client expectations. Led weekly update meetings internally to assess resource requirements needed to meet client timelines. Additionally, led meetings with clients to provide daily updates on project status- Refined user stories with cross-functional teams and client input, ran multiple daily Scrums and biweekly Backlog Refinement and Sprint Planning sessions using Agile methodology to implement and release multiple projects a month, ranging from individual site enhancements to full applications- Created and maintained technology roadmaps- Scoped and released feature requests with UX, product owners, and engineers- Represented the technology team during the design phase and managed primary development, QA, launch, and post-launch prioritization for multiple site redesigns- Defined sprint and release plans for weekly maintenance for multiple clients. Ran intake and troubleshooting, consistently decreasing time to resolution.- Experience with managing development of API integrations- Facilitated and executed content loading in WordPress and Sitecore. Produced authoring guides and led training sessions to empower content administrators.

St Louis, Missouri, Us

- Led development of the product roadmap for the Domino.com site migration and redesign, optimizing for user experience, SEO, and editorial control, increasing search traffic by 20%- Processed, researched, and prioritized feature requests from company-wide stakeholders and oversaw subsequent engineering work on a custom WordPress CMS- Spearheaded the full product lifecycle, including ideation, PRDs, and multi-channel go-to market strategy, of a membership service to establish a platform-agnostic stream of revenue, on track to reach 10,000 subscribers by EOY- Provided technical support and weekly training to a remote, ten+ member editorial team

St Louis, Missouri, Us

- Manage all buying initiatives in major ad networks, totaling $3,000,000+ in monthly spend- Perform daily analysis of KPIs, including RPMv, PPV, and ROI, using SQL, Tableau, Google Analytics, and Excel- Train and coordinate with other analysts to optimize PPC campaigns across several large ad networks- Facilitate communication between multiple departments, including our developer team, editorial, and business development, to create and improve internal processes

St Louis, Missouri, Us

- Create profitable quiz content that coincides with trending topics and past performance, netting as high as $10,000 in a single day- Manage relationship with Playbuzz to strategize content ideas, evaluate existing items, and give feedback to improve the quiz user experience- Perform daily optimization of quizzes by examining metrics such as share rate, PPV, and RPMV by running SQL queries and conducting analysis in Excel- Direct the Answers Quizzes brand by experimenting with the page and setting guidelines for content, growing the page to almost 200,000 fans- Set up targeted ads in Power Editor in the desktop and mobile wildcard campaigns, which typically outperform other quiz campaigns

- Individually counseled 26 high school seniors through the college application and financial aid processes through weekly classes and one-on-one meetings, resulting in 95% accepted to 4 year universities and 100% FAFSA completion- Provided case management services to students experiencing homelessness, food insecurity, abuse, and extreme poverty - Engaged families through parent meetings, FAFSA completion workshops, and award letter review sessions- Coordinated on-campus college visits and recruit students for meetings with admissions representatives throughout the school year

- Co-facilitated the implementation of College Bound curriculum to educate 54 high school students on college knowledge, career readiness, and financial literacy through weekly classes- Recruited students to participate in cultural events, community service opportunities, college visits, and academic enrichment sessions- Implemented and oversaw a system to organize the collection of grade information for 142 students from over 40 partner schools- Fostered a safe and supportive classroom environment by tailoring curriculum and individual counseling to suit student needs

- Coordinated all logistics for 49 events to engage over 200 high school students from under-resourced backgrounds, increasing event attendance 30% from the previous school year- Served as the professional contact between College Bound and over 40 St. Louis businesses and organizations- Tracked event attendance for all grade levels and reported outcomes monthly to the development team- Assisted with the creation and implementation of two organizational best practices that combat undermatching and summer melt