Robin Middleton Email & Phone Number

Swindon, England, United Kingdom

Reading, England, United Kingdom

I'm running the digital marketing at Thrive to develop the sales of their specialist STH training courses, supporting the fundraising through digital channels, and expanding the amazing gardening content across the website.

Newbury, England, United Kingdom

I managed the groups 7 schools websites, working through the transfer of sites onto a new CMS platform, setting up each sites SEO, and developing all their content.

Newbury

I was a Product Owner for developing a new suite of mobile focused, personalised websites for Sovereign Housing focusing on 6 different audience groups.Utilising Scrum product development techniques I am working with a cross business team and a digital supplier to develop the solutions in an agile manner.Channel shift is a prime objective and with this resident segmentation and development of the resident portal have been prioritised, so seeing a 38% year on year increase in usage.I also manage our Sovereign Living marketing of new properties, moving a significant volume of our budget into targeted Facebook advertising to improve our connection and reduce our cost to market. I have also expanded our social media activity, developing our strategy and implementing it across the business.I manage a team of 4 developing an open and collaborative team approach to our work.

Newbury

I have created Sovereign’s Digital Strategy, which has resulted in the development of a digital first approach covering our websites, marketing and social media. I own and develop the customer experience, covering mobile first user experience, optimized for Google and improved content and development workflow using an agile methodChannel shift is a prime objective and with this resident segmentation and development of the resident portal have been prioritized. I have also focused on social media, introducing a social media policy, bringing into some specific training and involving our wider community based team in being able to connect with their residents via social media platforms.

Reading, United Kingdom

I developed digital marketing relaunching the channel and the website, and growing our customer and prospect engagement. I introduced and sold in a new digital plan which resulted in; • A re-launched ingdirect.co.uk with Sitecore CMS and a £1/2 million rebuild• Improved online funnel management, increasing conversion by 13%,• Implemented the mobile strategy with m-site launch• Developed, sold into executive stakeholders and launched our social media strategy,• Reworked our PPC/SEO strategy and bringing 12% increased new business,• Usability improvements to ING Direct mortgage broker’s website.I managed the reworking of our media investment based on detailed attribution modeling. I also increased mobile development covering apps and m-sites to boost customers brand touchpoints and be a source for new customer acquisition.

I was in control of all online acquisition marketing covering, PPC, SEO, Display and affiliates, and maximising the potential of the online acquisition channel, utilising Omniture Sitecatalyst analytics.

Managed 32 BPand Castrol European websites, developed and launched www.castrolindex.com as part of Castrol's sponsorship of Euro 2008 football championships.

Newbury

I managed the Vodafone ecommerce element to vodafone.co.uk, managing the project of a complete rebuild of the end to end sales process and devleoping and implementing the SME ecommerce platform.

Staines

Marketing Manager at British Gas home service, covering direct mail and direct marketing.

Postgraduate Diploma In Marketing, Marketing/Marketing Management, General

Cnaa Postgraduate Diploma In Marketing, Marketing, B

Also passed CIM Postgraduate Diploma in Marketing

Hnd Business And Finance, Business

Idm Diploma, Digital Marketing

Education record