Schedule and coordinate trade show meetings, set objectives, develop responsibility lists, assign tasks, and provide deadlines Finalize event bookings including trade show booth, power & air requirements, and show order formsSchedule all pre and post shipments, managing all paperwork and filesWork with other departments in the company to communicate trade show plans, and details; ensuring a system that will lead to a successful event handoff Provide marketing support to the sales team in order to achieve the company's goalsExecute a wide variety of projects that involve direct mail, email campaigns, outbound calls, trade shows, customer communications, media advertisements, promotions, and other marketing plans Write and maintain content and provide monthly updates to the company websiteMeasure the impact and outcomes of marketing activities, campaigns, and social postsStudy competitor's market behavior and strategies, while keeping up to date on industry activities and trends Develop and implement short and long-term marketing strategies and advertising campaigns in order to create and increase brand awarenessBuild strategic relationships and partner with key industry players, agencies, and vendorsWork with current customers in developing case studies, references, and testimonials Manage Marketing department budget

CRM administrator for Sales Team including reporting, updates, and pricingMember of a successful Implementation Team for a new ERP system (Global Shop) and CRM system (Hubspot)Support to the Sales Team and ManagersApprove Sales orders to ensure accuracy prior to productionPerform data entry duties with regard to sales figures, metrics and other dataProvide any necessary data or reports to the sales team or managementRegularly train staff on systems, updates, and internal processesLead weekly sales meeting with Sales Team and managersCreate monthly, quarterly, and yearly sales forecasts, result reports, and presentationsAssist in creating sales quotes as neededFacilitate communications from the sales team to other departments within the companyCoordinate yearly off-site Sales Kickoff Meetings including agendas, reservations, and contentIdentify, prioritize, and implement improvement opportunities to improve sales efficiency

Sell fan experiences to local dance studios, choirs, scout groups, youth sports teams, and non-profitsExecute in game fan experiences with the promotional team (high-five tunnels, anthems, halftime performances, 50/50 raffle, and color guard)Create game day agendas detailing all groups and fan experiences for the sales team for each home gameService nearly 50 membership accounts, along with group accounts, and mini-plan accounts

Generated over $70,000 in total revenue within 9 months of employmentPaced 90% to year end goalServiced a book of business containing over 500 clientsLead sales team in total number of new Men’s Soccer Season Tickets soldSold over 300 group tickets for the 2016 CYO Sportsmanship Ceremony, the largest group basketball event for the 2015-2016 seasonCreated sales plans, goals, and forecasts for Women’s Basketball and VolleyballVersed in reporting, projecting, and planning Akron revenues to IMGL Corporate OfficesCrafted new group ticket databases for Akron football, basketball, and volleyball ticket sales prospectsIMG Learfield Weekly Group Sales and New Revenue Leader at the University of AkronFive time weekly University of Akron MVP for the IMG Learfield Northeast RegionWinner of multiple referral, revenue, and call contests within Akron sales room

Assisted in National Signing Day 2015 with coach’s press conferenceFinished all game recaps and projects before the deadlinesUtilized iMovie to create videos to share on social media pages (YouTube, Facebook, and Twitter) and Ohiobobcats.comUsed Photoshop to help create weekly #RufusRewind images (for every Olympic sport) to keep fans updated on each sportHelped with player/coach interviews, and updating social media at MAC Football Media Day in Detroit, Michigan

Executed in-game promotions (with companies such as Taco Bell, Allstate, McDonalds, etc.) for football, volleyball, men's and women's basketball, baseball, and softball during the 2012-2014 seasons Contributed to all-time Ohio records for season ticket holders in football (85% increase) men's basketball (83% increase) and women’s basketball (67%) during the 2012-2014 seasonsAdvanced to an increase of 36% in all sports passes (provides admission to all home volleyball, women’s basketball, baseball and softball)Collaborated in having seven all-time attendance games for football, two all-time attendance games in men's basketball, and the #1 all-time attendance game in women's basketball during the 2012-2013 seasonsAssisted with an increased O Zone (student section for Ohio) of 65% (2,100 paid members) during 2012-2013