Robin Morrow Email & Phone Number

Mixed Methods researcher for various clients to inform user interaction design across digital platforms. Managed, designed, executed, and reported end-to-end projects involving IDI’s. surveys, and moderated/unmoderated testing. Industries included crypto, security, social media, etc.

New York, New York, Us

Created and a led team to provide competitive intelligence and consumer trends to all levels of the US Consumer Bank. Research efforts focused on value prop optimization, advertising effectiveness, NPS, and innovation.• Initiated multipronged approach for disseminating just-in-time information, including monthly newsletters for 5 lines of business, an ongoing speaker series on a range of topics (crypto, super apps, etc.), quarterly acquisition analyses, and more.• Stood up an Insights Sharing Platform for the enterprise to democratize access to a broad range of industry analyses, internal research, and consumer trends.

New York, New York, Us

Instituted lean research into high-profile agile digital project in an internal FinTech startup and expanded practices into mainstream consumer bank.• Pioneered rapid customer feedback via remote interviewing, proprietary community recruiting and close alignment with designers thereby reducing time and costs by over 90%.• Built highly regarded team of 14 Design Strategists who were engaged on initiatives within and outside of the FinTech group. Recruited individuals with strong strategic backgrounds (primarily from advertising and branding agencies) and educated them in UX design best practices.

Provided clients with short and long-term support on strategic projects and engagements. Support included qualitative and quantitative research ranging from User Experience to Voice of the Consumer to Trend Reporting.• eBay - Provided business clients with journey mapping and user feedback for their ecommerce sites to increase engagement and sales.• IBM - Analyzed annual VOE feedback (for a banking client) to identify pain points and highlight opportunities for improvement in employee NPS.• Taco Bell - Evaluated consumer interest in delivery services in key markets to determine likelihood of success.

New York, Ny, Us

Designed, managed and provided recommendations for primary and secondary research projects (both qualitative and quantitative) across all customer touch-points and media vehicles for product development, positioning, advertising, brand health, and tracking initiatives.• Uncovered online user segments that helped guide the development of customized acquisition journeys such that online applications increased 5%. • Contributed to the user-centric design and development of a multi-award-winning digital site through the translation of consumer needs and overall strategic input.• Revamped competitive intelligence updates that tracked new product launches, industry trends, and developments in payments and mobile technology. Quadrupled distribution to over 800 internal and external subscribers.• In support of a corporate digital focus, elevated the quality of internal User Experience research by identifying and procuring leading industry subject matter experts to implement UX methodologies and best practices.

• Wyndham Worldwide Group: Developed market and competitive analysis of the global luxury hospitality sector focusing on trends, amenities and customer service best practices.• Mars, Inc: Identified global marketing process improvements to facilitate multinational brand and advertising initiatives.• MSN.com: Uncovered insights and unmet needs to aid the Brand Marketing group in a major relaunch of the portal. Provided Voice of the Consumer and competitive analyses to focus the team's efforts on the most relevant needs of their customers.• Gillette: Provided consumer insights to the development of the Venus razor through ethnographic and archetypal analysis for positioning and advertising development.

Master Of Business Administration - Mba, Marketing

Bs, Marketing