Robin Morrow Email & Phone Number

Mixed Methods researcher for various clients to inform user interaction design across digital platforms. Managed, designed, executed, and reported end-to-end projects involving IDI’s. surveys, and moderated/unmoderated testing. Industries included crypto, security, social media, etc.

New York, New York, US

• Created and a led team to provide competitive intelligence and consumer trends to all levels of the US Consumer Bank. Research efforts focused on value prop optimization, advertising effectiveness, NPS, and innovation.
• Initiated multipronged approach for disseminating just-in-time information, including monthly newsletters for 5 lines of business, an ongoing speaker series on a range of topics (crypto, super apps, etc.), quarterly.
• Stood up an Insights Sharing Platform for the enterprise to democratize access to a broad range of industry analyses, internal research, and consumer trends.

New York, New York, US

• Instituted lean research into high-profile agile digital project in an internal FinTech startup and expanded practices into mainstream consumer bank.
• Pioneered rapid customer feedback via remote interviewing, proprietary community recruiting and close alignment with designers thereby reducing time and costs by over 90%.
• Built highly regarded team of 14 Design Strategists who were engaged on initiatives within and outside of the FinTech group. Recruited individuals with strong strategic backgrounds (primarily from advertising and.

• Provided clients with short and long-term support on strategic projects and engagements. Support included qualitative and quantitative research ranging from User Experience to Voice of the Consumer to Trend Reporting.
• eBay - Provided business clients with journey mapping and user feedback for their ecommerce sites to increase engagement and sales.
• IBM - Analyzed annual VOE feedback (for a banking client) to identify pain points and highlight opportunities for improvement in employee NPS.
• Taco Bell - Evaluated consumer interest in delivery services in key markets to determine likelihood of success.

New York, NY, US

• Designed, managed and provided recommendations for primary and secondary research projects (both qualitative and quantitative) across all customer touch-points and media vehicles for product development, positioning.
• Uncovered online user segments that helped guide the development of customized acquisition journeys such that online applications increased 5%.
• Contributed to the user-centric design and development of a multi-award-winning digital site through the translation of consumer needs and overall strategic input.
• Revamped competitive intelligence updates that tracked new product launches, industry trends, and developments in payments and mobile technology. Quadrupled distribution to over 800 internal and external subscribers.
• In support of a corporate digital focus, elevated the quality of internal User Experience research by identifying and procuring leading industry subject matter experts to implement UX methodologies and best practices.

• Wyndham Worldwide Group: Developed market and competitive analysis of the global luxury hospitality sector focusing on trends, amenities and customer service best practices.
• Mars, Inc: Identified global marketing process improvements to facilitate multinational brand and advertising initiatives.
• MSN.com: Uncovered insights and unmet needs to aid the Brand Marketing group in a major relaunch of the portal. Provided Voice of the Consumer and competitive analyses to focus the team's efforts on the most relevant.
• Gillette: Provided consumer insights to the development of the Venus razor through ethnographic and archetypal analysis for positioning and advertising development.

Master Of Business Administration - Mba, Marketing

Bs, Marketing