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Since 2018, I've contributed to the launch of three layer-1 blockchain networks and over 30 protocols across Ethereum, Polygon, Eigenlayer, Cosmos, and Polkadot. As an advocate for Web3 and decentralized finance, I specialize in growth strategies for pre-launch platforms and protocols approaching key milestones: TGE (token generation event), testnet and mainnet campaigns, brand narrative & comms, new product integrations, developer incentives, hackathons, and institutional partnerships.
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Consultant | Fractional Marketing ServicesOnsonnet Llc Jan 2018 - Present• T-shaped marketing lead for crypto projects including: restaking protocols, EVM compatible layer1 blockchains, trustless bridge protocols, multi-currency wallet providers, DeFi yield aggregators, and DAOs. -
Chief Marketing OfficerMkt.Market Apr 2022 - Apr 2024• Oversaw marketing, growth, and brand strategy for MKT, a crypto accelerator startup focused on building and launching decentralized protocols in the Canto ecosystem, an EVM-compatible Layer-1 chain in Cosmos.• Other clients include: Code4rena, DeFi Pulse, Scalara.xyz, and Vivacity Finance. -
Director Of MarketingAcala Jan 2022 - May 2022Auckland, Nz• Directed growth marketing for two layer-1 blockchain networks on Polkadot and Kusama.• Led campaigns for a $61M USD token sale and the first Polkadot parachain auction, which raised $1.3B USD. -
Growth & CommunityAcala Nov 2020 - Jan 2022Auckland, Nz
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Digital Producer, Community Growth StrategyFender Musical Instruments Corporation Jan 2018 - Sep 2018Los Angeles, Ca, Us• Audience development and community growth for e-learning platform Fender Play. • Delivered copywriting, editorials, email and drip campaigns, user behavior analysis, customer support, in-studio production, curriculum video content, live-stream events, product demos, and project management on Jira and Confluence. -
Audience & Revenue Growth Strategist10Up Oct 2016 - Dec 2017Remote Worldwide, Oo• Helped publishers to build and optimize revenue strategies, connect with effective network partners, and increase value for their advertisers and audience. • Conducted audits and implemented recommendations (UX, services, header bidding).• Assisted with ad operations and campaign management (DFP, OpenX, Adtech). • Led Adwords project for 10up's elastic search service: ElasticPress.io.• Clients included: FiveThirtyEight, WAMU.org, 9to5 Mac, and Brightcove. -
Social Media Manager & Digital WriterUnivision Communications Inc. Jan 2016 - Jun 2016Miami, Florida, Us• Managed social platforms and delivered creative assets for Fusion TV's No, You Shut Up! - a satirical news program created by The Daily Show’s David Javerbaum.• Provided trend reports and video clips via CrowdTangle, SnapStream, and SnappyTV.• Managed optimization and analytics with SocialFlow, ChannelMeter, Tubular, and vidIQ.• Led subtitle initiatives, managed and reported on content within Ooyala OTT publisher. -
Digital Campaign Coordinator, UnderwritingSouthern California Public Radio Dec 2014 - Jan 2016• Coordinated underwriting operations for KPCC and American Public Media's digital products.• Google DFP, Adtech, and Triton Digital• Steeped in PM tools Asana, Basecamp, and Trello.
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Assistant, Board Of CommissionersChicago Park District May 2010 - Nov 2011Chicago, Illinois, Us• Support for events, public meetings, and programming administered at 580 park locations. -
Audio Engineer InternElectrical Audio Inc 2005 - 2006• First woman awarded internship at Electrical Audio Studios with producer Steve Albini (Shellac, Nirvana, Joanna Newsom, Breeders, Pixies).• Maintained studio, housing facilities, and desk, responsible for room set up and take down. • Required extensive knowledge of analog tape library and microphone inventory. • Assisted artists throughout the recording process.• Produced and engineered jazz quartet.
Robin Whitney Skills
Robin Whitney Education Details
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Belmont UniversityBusiness
Frequently Asked Questions about Robin Whitney
What company does Robin Whitney work for?
Robin Whitney works for Onsonnet Llc
What is Robin Whitney's role at the current company?
Robin Whitney's current role is CMO | Growth strategies for Web3.
What is Robin Whitney's email address?
Robin Whitney's email address is ro****@****ail.com
What is Robin Whitney's direct phone number?
Robin Whitney's direct phone number is +131292*****
What schools did Robin Whitney attend?
Robin Whitney attended Belmont University.
What are some of Robin Whitney's interests?
Robin Whitney has interest in Guitar, Improv Theatre, App Development, Sociology, Fiction, Technology, Creative Commons, Songwriting, Traveling, Bike Riding.
What skills is Robin Whitney known for?
Robin Whitney has skills like Journalism, Mac, Blogging, Photography, Copy Editing, Final Cut Pro, Songwriting, Newsletters, Illustrator, Music, Editing, Content Strategy.
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