I’ve been turning companies into brands and brands into thriving businesses for 30 years. A pioneer of brand strategy in Asia: I was the first to position a telco as an entertainment brand. The first to position a consumer electronics company as a network business. The first to position a global bank around the impact of money. And the first ever to win a global pitch for Asia’s flagship airline, Singapore Airlines.I’ve developed into a top thought leader in financial services, helping Standard Chartered, AIA, FWD and DBS to disruptive new global brand platforms.I developed Standard Chartered's lauded promise of Here for good and wrote the bank’s purpose. Over 18 years as its lead advisor, I successfully introduced new Private Banking, Shariah Banking and Corporate and Institutional and affluent segment propositions and successfully launched countless products. I positioned insurance giant AIA as the real life company, tapping changing cultural trends to bring greater consumer relevance and legitimacy to their global brand platform. I recently re-positioned progressive insurer FWD for the post pandemic world. And, working with across its vast stakeholder community, I developed the employer brand blueprint for Indonesia’s Bank Mandiri.Singapore Airlines has become the global thought leader other brands look to learn from, yet I was the chief brand and marketing consultant who it’s management trusted to elevate its brand for a decade. As have the leaders of Singapore’s Tourism Board, Sentosa island and Singapore’s port operator, PSA. I’ve also been the strategic advisor to many of the bluest blue chips seeking growth in Asia, including BMW in automotive, Sony in both consumer electronics and its broadcast channels and Philips in consumer electronics, lighting and healthcare.I firmly believe the best strategists guide with EQ and IQ. Doing so, I’ve grown the marketing strategy discipline in Asia from the ground up, spotting and developing talent, with an alumni that now spans the worldIn my 24 years at TBWA, I’ve been its Deputy Managing Director, Managing Partner, and as regional CSO, I promoted the development of strategic planning across its Asia footprint. Now it’s time to write a new chapter. Working with my own roster of clients and those at MullenLowe to drive marketing and business transformation anew. If you’re ready for change, let’s connect