Robin Hildreth Email & Phone Number

Roles at DAC:• Creative direction, brand, graphic support, and final production for wide variety of projects—print and web.• Coordinate graphic support and production, including outsourcing• Purchase and resource printing• Brand and graphic steward for franchisees————David Allen Company, a global leader in productivity training and consulting, provides services designed to increase performance, capacity, and aligned execution. The company serves large corporations, government and educational institutions, not-for-profit organizations, and small enterprises, as well as individuals. They count among their clients some of the world’s most prestigious corporations, including over 40% of Fortune 100 companies.Founder David Allen revolutionized the productivity industry with his groundbreaking GTD® methodology, which is featured in his international bestseller Getting Things Done – heralded by TIME magazine as, “The defining self-help business book of its time.”The Getting Things Done® methodology provides proven techniques for gaining greater control andperspective. This pioneering and proven system has assisted millions of people worldwide. GTD has well earned its recognition as the gold standard in personal management and productivity for many of the world’s best and brightest people and companies.

From concept development to final production on a wide variety of projects including: advertising, collateral, logo development, exhibit / trade show material, promotional campaigns, proposal support, PowerPoint presentations, posters and static web graphics.• Produced several promotional posters for Foster Farms• Designed and produced logo for CityKidz project. - A county-wide outreach program. Logo applications included multiple large trucks, T-shirts for staff and leaders, website placement, variety of print.

Designed and produced wide variety of corporate marketing projects including tradeshow support, collateral, advertising, logos, static web design and web graphics, PowerPoint presentations, training material and proposal support. • Key player in establishing and designing first corporate-wide tradeshow poster template. Teamed up designers and marketing personnel for a collaborative effort. Provided substantial savings to the company, while re-enforcing corporate image branding• Designed successful recruit campaign for Human Resources. Campaign was adopted throughout corporate division. Results showed substantial increase in recommendations and placement of key positions• Teamed with engineers, program managers, and staff from Macromedia Director to create new cutting edge software graphics. Met tight deadline and successfully impressed client, resulting in securing contract• Organized and established archival systems for both electronic and hard copy graphic files

Designed and produced advertising, direct mail, collateral, internal promotional campaigns, and acted as liaison with outside vendors • Created several effective in-house promotional campaigns for Customer Service and staff, each resulting in exceeding management’s goals • Managed communications with outside vendors including printers and agency projects. Managed cost estimates, timelines, and press checks.

Designed and produced corporate marketing materials such as brochures, sales and data sheets, ads, tradeshow graphics, presentations, training material, and custom marketing materials. Supervised and art directed design team along side technical writers.• Created a motivating in-house campaign, “Ideas For Excellence”, resulting in a 60% increase in employee ideas over the first year. Implemented ideas saved the company $238,000 • Art Directed and supervised workflow keeping projects and deadlines on track while maintaining team motivation and positive morale• Designed and implemented new corporate division logo for multiple applications. Coordinated project with GM Brand and Identity Center to meet strict corporate requirements • Provided graphic support for interactive training material within Logistics Support Department

• Strategic concept development, design, and final production for multiple projects• Delivered effective marketing presentations to clientele• Art directed and created a variety of marketing collateral including advertising, direct mail, technical data and sell sheets, and brochures.

Communicated directly with upper management and marketing team to develop campaigns and promotional materials. Responsible for managing all phases of projects. and meeting multiple concurrent deadlines.• Designed and produced several 4-color multiple page catalogs meeting a wide range of creative and production requirements with difficult deadlines• Created and produced company image campaign, increasing public recognition and sales. Campaign was imitated by competition, won several national advertising awards, and improved company morale• Planned, organized and art directed photo shoots, as well as coordinating and directing freelance illustrators and vendors