Robin Zimmerman Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Denver, Co

Expert at unearthing and sharing stories with media for clients in restaurant/hospitality, CPG, sustainability and payments industries. Open to consumer and trade media relations work, including as a quick study in a new industry.MEDIA RELATIONS-Media relations expert with vast trade, regional and national B2B and B2C experience-Relationships with top tier media: Ellen, The Talk, Today, Associated Press, USA Today, Wall Street Journal, and lifestyle consumer magazines across verticals-Mentor to junior PR practitioners hoping to expand and improve media relations skills; including guest lecturing at CU BoulderACCOUNT MANAGEMENT-Day-to-day client counsel and account oversight-Big picture and campaign collaborator-Crisis communications lead; thrives helping business leaders mitigate and/or navigate crisis

Client counsel and media relations strategist for clients across a number of industries, including: Chipotle Mexican Grill, Black Hills Energy, Ancient Harvest, Crocs, GOED, Red Robin, Snagajob and more-Day-to-day client contact, developing strategies to support initiatives-Manage account teams, including mentoring junior team members-Develop client stories to communicate initiatives with newsworthy angles-Place client stories in prominent national, regional and trade media

Junior-level team member entrusted with client communication and media strategy for clients in the energy, CPG, food/restaurant and tech industries. Media relations specialist with talent for securing key placements with clients' top target publications (e.g. USA Today, Washington Post, etc.)

In addition to duties from previous roles, managed social media strategy enterprise-wide, including:-Developed a social media class that was ranked among the top 3 by retail partners (of 35 available) and deemed the "one not to miss" at the annual retailer summit-Counseled company CFO and CMO on personal social media strategies-Grew the social media team to include a dedicated team of customer service agents to resolve issues quicker than ever

-Served as DISH Network spokesperson, responding to press inquiries, issuing official statements and serving as tradeshow (e.g. Consumer Electronics Show) press liaison-Initiated DISH Network's social media presence, including creating corporate Twitter and Facebook pages and acting as the voice of DISH Network-Corporate liaison to authorized retailers, developing template press releases and social media policies-Ideated and implemented contests for customers on Twitter promoting DISH Network and programming highlights-Secured key national media coverage for programming changes, product launches and competitive advantages

-Coordinated across programming, partner and DISH Network departments to write and distribute press releases -Quickly resolved "consumer watchdog" story inquiries via teamwork with customer relations -Researched, brainstormed and implemented creative business angles to promote products and promotional initiatives-Tracked DISH Network media coverage and create wrap reports for senior executive and CEO distribution-Researched appropriate media contacts, generating local and national media contact lists for effective pitch efforts