I'm leveraging my years of hospitality, airline, and destination marketing experience with Travel Staff. In addition to recruiting services, there is now a resume-writing service. It covers all the elements needed for finding your next professional adventure in travel. Contact me or visit us online at https://www.travelstaff.net

OwnerDevelop and implement creative marketing initiatives based on insights from hard data. Analyze and propose action plans for branding, positioning strategy, social media messaging and events for various clients. • Writing: I love all of it - RFP's, copywriting, blogs, long-form, graphic presentations, and resumes. Created pitch documents for a one-hour dramedy. Crafted a branded presentation for SQ Insights targeting capital partners for a new performance dashboard tool. Fine-tuned and produced a white paper on potential in China for Apetor Hospitality, an advisory and asset management services firm specializing in hospitality and gaming industries. Ongoing marketing consulting with Destination New South Wales. • Created and edited websites: New Mexico Route 66 Association - added fresh content, organized news, and event resources, and membership pages. Introduced new ideas for fundraising. Created new WordPress sites: one for a growing yoga practice and another for a 25-year-old catering business. Planned editorial calendar and executed social media and email marketing campaigns to pivot the business for prepared meals to-go during Covid. Results have helped reach new customers and kept loyal customers engaged. • Design: Designed a branded outdoor lounge space for the 2023 Shade Festival in Atlanta for Harlequin, a well-known romance novel publisher. Created an annotated floorplan (graphic map) for an educational technology company's new office helping team members find and book conference rooms and office space.• Non-profit: Worked with the design industry community and Nest Feathers, a non-profit design organization, to complete interiors for the Downtown Women’s Center. Created communications plan, obtained media coverage for fundraising events, and solicited donations of furniture, fixtures, and equipment.

CorrHealth provides medical and mental healthcare professionals for clinics inside detention centers. Most inmate patients stay between 2-14 days and often have not seen a healthcare professional in years. CorrHealth is the first compassionate care they receive. The brand's marketing tools now have a consistent look and feel, and an authentic voice established in their social media and digital B2G marketing.

Responsible for developing and implementing effective B2B marketing campaigns across both North and South America. Worked with Group Marketing/PR/Digital team in the UK, and marketing teams in Germany and China to strengthen the company’s brand position and proactively reinforced overall marketing efforts. Worked across multiple business units (Cargo, Passenger, On Board Courier) with senior stake-holders to align activities and key messaging.

Developed East Coast portfolio for a B2B travel technology company training travel professionals on proprietary booking system.

Developed and executed strategic marketing plans to grow market share for Air New Zealand among international travelers in the Americas.

Managed development, implementation, and reporting of marketing plan, PR, advertising, and digital marketing strategies for North America increasing travel to Sydney and NSW. Developed partnership proposals for joint marketing campaigns. • Created new adventure category for DNSW, which encouraged existing partners to create new adventure experiences and stimulate return travel. Organized venues, timelines, and activities for annual roadshows. Proactively updated industry partners via email campaigns providing news, collateral and new supplier contacts. Regularly presented market results at industry events.

Directed the “guest-centric” hotel product development process, which focused on “next-generation” experience concepts. Provided brand direction to designers, architects, developers, and marketers from the initial concept stage through development and implementation. Developed Online tools to help manage third party design relationships, ensuring maximum value and productivity. Conducted consumer research, analyzed retail trends and utilized knowledge of local market dynamics as basis for product innovation. Directed review process, including approval of design project specifications and monitored adherence to project scope and brand standards. Completed Master's degree in Interior Architecture during this time.